Advanced Field Event Marketing Strategies with ABM
Brandon Redlinger | January 30, 2018
Events tend to make up a large portion of marketing spend – after all, they’re a quick and efficient way to get face time with a large audience in a short period of time. What’s more, in the eyes of traditional demand gen, it was easy to measure. Booth scans and business cards generally indicated success or failure.However, in an Account Based Marketing world, quality matters more than quantity, and booth scans are no longer enough. To get the most ROI out of your events, drive more qualified prospects, and support account based approach you must change your strategy.In this post, we’ll cover how your ABM team can be most effective before, during, and after events. We’ll share event strategies that ensure greater pipeline, shorter sales cycles and ultimately, more for your bottom line.