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Affinity Announces New Executives Leaders From Robinhood & Showpad

Affinity | July 01, 2022 | Read time : 02 min

Robinhood & Showpad
Affinity, a relationship intelligence platform for dealmakers, appointed two key executives from Robinhood and Showpad – Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design.

Deno brings more than 15 years of experience in SaaS, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity’s velocity sales organization and continue to execute strategy across the venture capital, investment banking and private equity sectors while investigating new market opportunities.

In Bessel’s new role, he will drive the company’s future product design from end to end, aiming for a cohesive, engaging experience across Affinity’s brand and product. In his first year at Robinhood, he led the team to an award-winning corporate rebrand.

“Over the past few years, we’ve seen exponential growth across relationship-driven industries,” said Ray Zhou, Co-CEO and Co-founder at Affinity, in a statement.

“Over the past few years, we’ve seen exponential growth across relationship-driven industries,” said Ray Zhou, Co-CEO and Co-founder at Affinity, in a statement. “As we enter our next stage of growth, we are excited to welcome Dustin and Rich to our executive team. Their strong track records of driving revenue growth and designing world-class products at leading technology companies will be critical as we scale to meet growing market demand.”

Spotlight

The best Account Based Marketing campaigns used by B2B focused organisations relative to the ABM strategy deployed. The results of the ITSMA 2018 Benchmark study found similarities across all 3 strategies. Use these campaign types in your own ABM strategies.

Spotlight

The best Account Based Marketing campaigns used by B2B focused organisations relative to the ABM strategy deployed. The results of the ITSMA 2018 Benchmark study found similarities across all 3 strategies. Use these campaign types in your own ABM strategies.

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ACCOUNT BASED DATA

6sense Creates Stronger Audience Insights with ON24 to Drive More New Business

6sense, ON24 | September 01, 2022

6sense, a leading sales and marketing technology company, is using ON24 (NYSE: ONTF) digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. “ON24 allows us to reach more potential customers and generate growth by measuring account progression and prioritizing high-quality leads,” said Grace Kleaveland Kupczak, digital strategy and growth marketing manager at 6sense. “With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.” 6sense Revenue AI is an account engagement platform that helps business-to-business organizations achieve predictable revenue growth using the power of artificial intelligence, data, and machine learning to efficiently convert pipeline to revenue. ON24 Webcast Elite is a key part of the company’s marketing strategy to educate potential buyers and help sales teams prioritize accounts. ON24 Webcast Elite allowed 6sense to easily scale its global demand generation activities, powering its various demo programs, outreach campaigns, and programmatic advertising. 6sense live events leverage custom branding, engagement-driving interactive console widgets, and seamless technology integrations to engage with clients and prospects more effectively. The company integrates ON24 audience engagement data from polls, chats, downloadable content, and Q&A with their own data programs to measure account progression and engagement. These insights helped 6sense determine which leads were ready for a sales contact and more likely to convert to a new customer. “Martech leaders like 6sense understand the power of audience data and how digital engagement effectively builds relationships and captures leads,” said Shalini Mitha, vice president of product marketing at ON24. “Martech leaders like 6sense understand the power of audience data and how digital engagement effectively builds relationships and captures leads,” said Shalini Mitha, vice president of product marketing at ON24. “6sense is producing digital experiences that provide deep analytics and insights that lead to more meaningful customer interactions and revenue growth.” The ON24 platform includes ON24 Webcast Elite, ON24 Go Live, ON24 Forums, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems. To learn how the ON24 platform enables 6sense to create unique webinars and digital content experiences that engage audiences, read their case study at https://www.on24.com/customer-stories/how-6sense-leverages-on24-to-create-winning-account-based-experiences. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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TARGETED ACCOUNT STRATEGY

ON24 Appoints Callan Young as Chief Marketing Officer

ON24 | October 12, 2022

ON24 (NYSE: ONTF) today announced Callan Young as its next chief marketing officer. She joins ON24 with deep experience in enterprise B2B software and building Young will spearhead the organization’s go-to-market strategy, continuing to expand momentum and adoption of the company’s digital engagement platform. “We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON24. “We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON24. “Callan is an accomplished executive in scaling growth with a proven track record of getting results. Under her leadership, we believe we will not only enhance our own sales and marketing teams, but also further our mission to help enterprises innovate their sales and marketing in a digital-first world.” Young has held global sales and marketing leadership roles at several enterprise B2B technology companies. Most recently, she was Executive Senior Vice President of Marketing (CMO) at Experity, where she guided the company toward a successful exit. Prior to Experity, Young led Demand Generation for Anaplan where she was responsible for their global growth organization including business development, demand generation, account-based marketing, integrated campaigns and install-based marketing teams. Earlier in her career, Callan held management level positions with Great Bay Software (acquired by Plixer), IDeaS Revenue Solutions and Siteimprove. “ON24 has an outstanding culture of innovation excellence, and I am excited and honored to be working alongside a team that is trusted for delivering" Connect with Callan Young on LinkedIn. To learn how ON24 helps companies drive engagement, generate first-party data, and deliver ​revenue growth with its leading sales and marketing platform for digital engagement, visit ON24.com/platform. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,000 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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ABM ACCOUNTS

Optimizely Kicks Off Flagship Opticon Conference

Optimizely | October 04, 2022

Optimizely, the leading digital experience platform (DXP) provider, today kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences. During the event, attendees will learn practical next steps on how to optimize top-line growth, reduce customer churn, deliver world-class experiences, and make data-driven decisions to meet overall business goals. Optimizely will present 45 breakout sessions and 20 15-minute theatre sessions, and host over 20 client speakers throughout the event – including senior marketers from Venmo, Zoom, New Era, Tapestry and more. Today, Optimizely will also host a series of certification trainings for attendees to improve their digital marketing and experimentation skillsets, including: Get Started with Optimizely Full Stack Experimentation Experimentation Strategist Certification Prep and Exam Attempt Content Cloud Developer Certification Exam Optimizely would like to thank its event sponsors for Opticon 2022 including: Diamond sponsors: Microsoft, Google Cloud Platinum sponsors: Verndale, Siteimprove, Hero Digital, Valtech Gold sponsors: Niteco, Rightpoint, XCentium, UNRVLD, Perficient, Contentsquare, Digizuite Silver sponsors: The C2 Group, Whereoware, Annex Cloud, Glassbox, Quantum Metric, UserTesting, Fullstory Support: Heap After the conclusion of the flagship event, Opticon will be going on tour. On November 4, 2022, Optimizely will host Opticon London thanks to sponsors Microsoft, Google Cloud, Valtech and Siteimprove. Opticon Stockholm will take place on November 8, 2022, sponsored by Microsoft, Google Cloud, Valtech and Contentsquare. Learn more about the Opticon 2022 session line-up, certifications, and sponsors here. About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.

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