Agent3 Acquires oneninefive

Agent3, oneninefive | February 02, 2022

Agent3 Acquires oneninefive
Leading global end-to-end Account-based Marketing provider Agent3 has acquired oneninefive, a successful demand generation specialist. This acquisition will significantly enhance Agent3’s ability to deliver account-centric demand generation programs to its international customers. The existing Agent3 demand generation resources combined with oneninefive make up a team of 40 consultants who will focus on the delivery of higher quality account engagement and close leads faster.

Together, Agent3 and oneninefive seek to address the issue of volume over value in demand generation by delivering a more thoughtful, data-driven, and insight-led approach to get better outcomes.

Clive Armitage, CEO, Agent3: “Increasingly, our customers have been turning to us to apply our account-based methodology to lead generation, as opposed to traditional methods which all too often are biased towards quantity as the only measure of value."

Explained Clive Armitage, CEO, Agent3: “Increasingly, our customers have been turning to us to apply our account-based methodology to lead generation, as opposed to traditional methods which all too often are biased towards quantity as the only measure of value. This account-centric, personalized approach delivers needle shifting results for our clients, but bringing oneninefive into the fold enables us to do so at scale. Today is another huge step in the development of Agent3. With this announcement, I’m confident that our overall proposition for our customers just got even stronger.”

“In addition to the issue of disillusionment with the current demand generation process, for me, there are two macro events that are further driving the importance of effective demand generation,” added Jordan Adams, CEO, oneninefive. “oneninefive is so named because we operate in all countries in the world and this scale, combined with Agent3’s personalized, account-centric approach means we’re creating significant opportunities for our customers to build better demand generation campaigns. Firstly, the relatively recent appointment of CMOs to the board means they are now directly responsible for organizational growth, and therefore any campaigns executed need to show a clear ROI. Secondly, the death of third party cookies in 2022 will make it increasingly challenging for marketers to track leads without a data-driven approach and a deep understanding of B2B audiences, their interests, challenges and intent. Our proprietary technology and first party intent expertise solves both of these issues delivering the high quality leads that marketing teams need to fuel growth.”

Significant investments from Agent3 in end-to-end ABM capabilities led to this acquisition. Agent3 has offices in London, Woodbridge, Sydney, Cheltenham, New York, Seattle, Sofia, and San Francisco. Its customers include Salesforce, Pure Storage, Intel, Sony, and LinkedIn.

Spotlight

When a visitor leaves your site, it might seem like your time to influence them is up – but with website retargeting, that’s not the case. Our technology puts your message in front of potential buyers on personal and professional sites they visit after leaving yours, and this infographic shows you how.

Spotlight

When a visitor leaves your site, it might seem like your time to influence them is up – but with website retargeting, that’s not the case. Our technology puts your message in front of potential buyers on personal and professional sites they visit after leaving yours, and this infographic shows you how.

Related News

ACCOUNT-BASED DATA

TechTarget Expands Purchase Intent Data and Delivers Personalized Interface for Sellers and Marketers in Latest Release of Priority Engine Platform

TechTarget | November 15, 2021

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has enhanced the ability of sales and marketing teams to leverage its proprietary intent data to accelerate opportunities and fuel more pipeline with buying teams at top accounts. The latest release of TechTarget’s Priority Engine platform provides streamlined access to several new sources of real account and prospect-level purchase intent data in a new interface customized specifically for sales and marketing users. Priority Engine is helping customers get expanded visibility into demand at high potential accounts, deeper insight into the makeup and engagement preferences of active buying teams and tools to easily monitor and quickly act on changes at key accounts. New enhancements include: BrightTALK (acquired in December 2020) contacts are now fully integrated into Priority Engine, delivering access to millions of new active prospects, better visibility into full buying teams and more engagement data, including use of webinars, virtual events and videos. Better insight into overall buyer content preferences (content type and topic) and interactions with customer content across multiple channels help inform more personalized sales outreach and marketing engagement strategies. Improved interface (UI) customized to salespeople delivers faster access to data to increase productivity and maximize opportunities, including new views allowing sales teams to quickly see untapped, high potential accounts in their territory they have not yet engaged. New timeline showcasing dynamic account journeys featuring recent and relevant research interactions from target accounts allows sales to easily monitor buying changes to better optimize pipeline, identify cross-sell/upsell opportunities and grow revenue. This new release not only expands the amount relevant data B2B enterprise tech companies have access to, it further augments and extends TechTarget’s ability to service both marketing and sales use cases. Originally developed primarily as a platform for marketing, the Company has invested significant resources over the last two years specifically designed to make the data in Priority Engine more easily accessible for individual sellers. As a result, the latest version of Priority Engine now offers modules focused separately on sales or marketing use cases. This provides flexible, customized solutions for customers to empower their marketers and sellers to achieve better performance at scale. “Priority Engine delivers the actionable purchase intent data our customers need to drive superior performance,” said Michael Cotoia, CEO, TechTarget. “This new release gets exponentially more data into their hands and gives them the ability to deliver customized experiences their marketers and sellers need to thrive.” “The extensive data and insights Priority Engine provides allows us to have better visibility into our territories for enhanced personalization and more effective outreach,” said Dan O’Brien, Sales Director, GoSecure. “Priority Engine delivers the actionable purchase intent data our customers need to drive superior performance,” said Michael Cotoia, CEO, TechTarget. “This new release gets exponentially more data into their hands and gives them the ability to deliver customized experiences their marketers and sellers need to thrive.” TechTarget, a 2021 CODiE Award winner for Best Sales & Marketing Intelligence Solution, has cemented its leadership in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original decision-support content spanning TechTarget and BrightTALK’s expansive network as well as its suite of marketing, sales engagement and go-to-market services. For more information on TechTarget Priority Engine, visit www.techtarget.com/Priority-Engine. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

Read More

CORE ABM

Account-Based Marketing Pioneers, Momentum And Itsma Band Together, Providing In-Depth Knowledge To Drive Account-Based Solutions

Momentum | July 05, 2021

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM expertise, encompassing organisational and programme design, training and accreditation, and implementation Expertise in depth, buyer insights, frameworks, and best practise research Collaboration among industry leaders for increased innovation, learning, and review "To put it simply, this transaction is all about providing our combined clients with greater insight, innovative thinking, and enhanced hands-on support into what works, what doesn't, and what clients should be thinking about next," Alisha Lyndon, Momentum's founder and CEO, noted. "By incorporating ITSMA's professional team, research, and membership community into Momentum's category-leading ABM consulting, creative, and implementation capabilities, customers will get access to a dynamic new set of options to win, retain, and develop their most precious customer relationships." ITSMA President Dave Munn stated: "This is a watershed moment not only for ITSMA, but also for the larger B2B sales and marketing community, as we strive to assist more businesses in navigating the next stage of marketing and sales transformation. For ITSMA members, we will provide a significantly increased staff of growth advisers as well as a more comprehensive suite of account-based analytics, advising, and implementation services all in one place. Furthermore, by spending more in our membership programme and accrediting Momentum's 60+ consultants, analysts, and creatives, we will significantly boost the value we can offer to the broader marketing community." Munn will continue to manage ITSMA's membership community and research, and the senior team at ITSMA will stay in place. Lyndon also stated: "Over the last decade, we've assisted clients in driving $90 billion in revenue growth and enabling hundreds of sales and marketing teams to accelerate growth. Momentum will deepen its expertise and strengthen its proprietary processes as a result of this acquisition, including continued investment in The Momentum Customer Buying Index®, ITSMA's How Executive Engage research, and the broad set of proven methodologies that both firms have used to ensure strong return on investment for our clients." Momentum has delivered its strongest set of financial results in its history, received investment from London-based private equity firm Rockpool Investments, and received Best CompaniesTM accreditation for its level of worker engagement.

Read More

ABM ACCOUNTS

Conversica Unveils Conversational Account-Based Marketing Solution to Deliver Personalized Engagement at Scale

Conversica | November 10, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale with increased engagement, accelerated deal cycles, and better customer experience for every account. ABM has emerged as an essential go-to-market strategy in today’s digital age, arming organizations with useful intent data to better target and engage high-value accounts and deliver a consistent omnichannel experience that meets buyer expectations. However, marketing and sales teams consistently face capacity limitations, and as a result, don’t have the time to effectively use the data for personalized outreach at scale. Conversica’s 2021 State of Account-Based Marketing Report revealed that only 49% of salespeople and 43% of marketers in the research study say they currently use intent data to personalize prospect communications. Additionally, only 38% of salespeople are sending personalized communications to top prospects on every touch, indicating that the effort to manually deliver timely, personalized communications to every target account remains a challenge for overburdened teams within both departments. Conversica’s Conversational ABM solution solves the ABM execution challenge by automating personalized outreach across email, SMS, and website chat. By leveraging account-based insights, such as firmographic, buyers’ persona, sales stage, and intent data, Conversica AI Assistants engage with prospects in hyper-personalized, dynamic, two-way conversations –– just as a human would. At the moment intent is determined, the AI Assistant can autonomously interpret the next best action and drive the accounts and contacts towards revenue-generating decisions. Conversica’s Conversational ABM capabilities provide the consistency and scale that no human team can, allowing sales teams to work only the qualified target accounts and concentrate on conversion and close while simultaneously presenting an innovative approach to solve ABM execution. “The successful execution of an ABM strategy is dependent on access to insights and the use of those insights in highly personalized, human-like engagement,” said Sonny Dasgupta, Head of Product Marketing at Conversica. Key features of Conversica’s Conversational ABM solution include: New ABM Outreach Skill: Conversica has built, tested, and optimized three new ABM-specific conversations based on the most successful account-focused engagement tactics that sales teams use today: leveraging customer testimonials, relating to known business challenges, and highlighting tangible results to the problems that specific persona’s face. Customers that leverage the new conversations will likely see an increase in the velocity, quality, and quantity of opportunities generated by engaging targeted accounts consistently, persistently, and at scale. Marketing Skill Updates: Organizations can complement the ABM Outreach skill with four existing Marketing Assistant conversations intended to cultivate early interest with fresh contacts, re-engage accounts that expressed previous interest, and generate new interest with current customers through partner cross-sell and prospecting opportunities. Integrating ABM variables into these conversations increases personalization and engagement, thereby driving new life into accounts. Account-Based Data: Conversica makes it easy to achieve personalization at scale by making key account-based data and attributes readily available, enabling customers to apply account-based firmographic, segmentation, and intent data into highly personalized engagements. Conversation Rules: Enables customers to define initial conversation routing logic based on account and contact attributes, including persona, industry, region, intent, action, interest, and more. By combining the new conversation routing capability with pre-built and optimized ABM conversations, organizations can deliver hyper-personalized, two-way conversations out of the box –– no development needed. “The successful execution of an ABM strategy is dependent on access to insights and the use of those insights in highly personalized, human-like engagement,” said Sonny Dasgupta, Head of Product Marketing at Conversica. “We are excited to enter the Conversational ABM space with a solution optimized to do just that and more, including improving the quality of engagement, qualification speed, and conversation rates. As a result, organizations will be able to achieve personalization at scale and greater ABM effectiveness by expanding the number of targeted accounts, achieving better ROI, and having more predictable revenue through higher volume and greater sized deals.” About Conversica Conversica is the leading provider of Conversational AI solutions that help enterprise marketing, sales, and customer success teams attract, acquire and grow customers at scale across the customer revenue lifecycle. Conversica AI Assistants serve as digital team members and autonomously engage prospects, customers, or partners in human-like, two-way interactions at scale to drive towards the next best action, whether that’s scheduling a sales meeting, gauging interest to buy additional products or services, or politely but persistently collecting overdue payments. Processing over a billion interactions, the Conversica Conversational AI platform integrates natural language processing (NLU & NLG), decision & policy management, business process automation and deep learning capabilities to drive customer engagement across multiple digital communication channels and languages. The Conversica platform supports over 50 integrations into the most popular MAP and CRM platforms and offers an open API for custom integration.

Read More