Leading global end-to-end Account-based Marketing provider Agent3 has acquired oneninefive, a successful demand generation specialist. This acquisition will significantly enhance Agent3’s ability to deliver account-centric demand generation programs to its international customers. The existing Agent3 demand generation resources combined with oneninefive make up a team of 40 consultants who will focus on the delivery of higher quality account engagement and close leads faster.
Together, Agent3 and oneninefive seek to address the issue of volume over value in demand generation by delivering a more thoughtful, data-driven, and insight-led approach to get better outcomes.
Clive Armitage, CEO, Agent3: “Increasingly, our customers have been turning to us to apply our account-based methodology to lead generation, as opposed to traditional methods which all too often are biased towards quantity as the only measure of value."
Explained Clive Armitage, CEO, Agent3: “Increasingly, our customers have been turning to us to apply our account-based methodology to lead generation, as opposed to traditional methods which all too often are biased towards quantity as the only measure of value. This account-centric, personalized approach delivers needle shifting results for our clients, but bringing oneninefive into the fold enables us to do so at scale. Today is another huge step in the development of Agent3. With this announcement, I’m confident that our overall proposition for our customers just got even stronger.”
“In addition to the issue of disillusionment with the current demand generation process, for me, there are two macro events that are further driving the importance of effective demand generation,” added Jordan Adams, CEO, oneninefive. “oneninefive is so named because we operate in all countries in the world and this scale, combined with Agent3’s personalized, account-centric approach means we’re creating significant opportunities for our customers to build better demand generation campaigns. Firstly, the relatively recent appointment of CMOs to the board means they are now directly responsible for organizational growth, and therefore any campaigns executed need to show a clear ROI. Secondly, the death of third party cookies in 2022 will make it increasingly challenging for marketers to track leads without a data-driven approach and a deep understanding of B2B audiences, their interests, challenges and intent. Our proprietary technology and first party intent expertise solves both of these issues delivering the high quality leads that marketing teams need to fuel growth.”
Significant investments from Agent3 in end-to-end ABM capabilities led to this acquisition. Agent3 has offices in London, Woodbridge, Sydney, Cheltenham, New York, Seattle, Sofia, and San Francisco. Its customers include Salesforce, Pure Storage, Intel, Sony, and LinkedIn.