Align Your Sales And Marketing Teams With Account-Based Marketing

John Hall | February 26, 2017

Align Your Sales And Marketing Teams With Account-Based Marketing
If you’re part of the 89 percent of marketers who practice content marketing, then you’re (hopefully) familiar with its basic formula. You start with your audience personas, and then you create and distribute content that speaks to them and attracts them to your business. And if your marketing team is aligned with sales, then you empower salespeople with the content they need to nurture and close leads for your business. It’s common sense — it’s not exactly rocket science.

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It may seem impossible, but there is such a thing as advertising to too many potential clients. This is because advertising to more people isn’t always effective. There is a newer and better way to target potential clients. It isn’t all that new. In fact, it has been around for quite a w


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Spotlight

It may seem impossible, but there is such a thing as advertising to too many potential clients. This is because advertising to more people isn’t always effective. There is a newer and better way to target potential clients. It isn’t all that new. In fact, it has been around for quite a w

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