ACCOUNT BASED ANALYTICS
Harte Hanks | June 01, 2022
On May 31, Harte Hanks, a leading global customer experience company, announced that a leading employee screening services company had been awarded a new business assignment. Harte Hanks will provide a wide scope of B2B sales and marketing support services.
A strong track record of providing exceptional support and easy integration with B2B sales operations made Harte Hanks the first choice for the program.
The new relationship manager for this compliance-driven company commented: "Our goal was to find a partner that has the experience and ability to quickly integrate with our existing B2B sales operation and platforms while providing us with cost-efficient but effective solutions to help us achieve our new business goals. We were incredibly impressed by the ability of the Harte Hanks team to dedicate resources, build training and implement quickly to drive new business sales performance."
Harte Hanks will enable the client’s sales team with services to improve their B2B sales efforts, including appointment setting, lead generation, education and nurturing, and sales performance tracking.
"We're excited to have the opportunity to work with this innovative leader," says Ben Chacko, Managing Director, Harte Hanks Customer Care. "This agreement further demonstrates our leadership in providing clients with a cost-efficient solution that enables growth while maximizing and preserving their internal methodology and systems."
Don Aicklen, SVP Harte Hanks Sales & Marketing, notes: "Our customers seek partners who have the infrastructure and ability to quickly measure and optimize performance. Harte Hanks will continue to leverage the talent and capabilities of our Customer Care and Marketing Services segments to provide unparalleled solutions for our clients."
Don Aicklen, SVP Harte Hanks Sales & Marketing, notes: "Our customers seek partners who have the infrastructure and ability to quickly measure and optimize performance. Harte Hanks will continue to leverage the talent and capabilities of our Customer Care and Marketing Services segments to provide unparalleled solutions for our clients. These capabilities are a vital component of new business growth and expansion strategies in today's marketplace."
Terminus | October 27, 2020
Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings.
This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found a groundswell in early maturity ABM programs, suggesting the effects of COVID have accelerated adoption, and compares new programs to more mature ones.
ACCOUNT BASED DATA
Demand Science | May 21, 2021
Demand Science, providing a worldwide Revenue Intelligence Platform with a data-centric, innovative B2B product and solution set that delivers growth for over thousand of the world's largest software, technology, and B2B services companies, today announced the acquisition of TrustedOut, SAS, a content intelligence platform utilizing AI (AI) to enable global, content and data aggregation. Based in Paris, France, TrustedOut adds leading edge intent, content, and market intelligence technology to further augment and differentiate the Demand Science solution suite. TrustedOut will enhance Demand Science's demand, data, content, and analytics capabilities across its platform through fresh firmographic data, media-validated profiles, an AI-based predictive intent.
"The addition of TrustedOut enables us to leverage and accelerate our AI capabilities to predict marketplace intent in ways nobody else is doing within the market," said Peter Cannone, Demand Science's CEO. "This acquisition bolsters our global intent data and intelligence offering, positioning us to supply substantial ROI across our portfolio of solutions for sales and marketing professionals, global executives, and business owners. TrustedOut checks all of the boxes in support of our mission of providing the foremost accurate, healthy, recent, and relevant B2B data within the industry. This technology furthers our specialization in delivering innovative, leading-edge solutions unmatched in our industry."
TrustedOut's technologies interpret global media content and knowledge, including near real-time releases across industries while leveraging AI to supply trusted, verified, and unbiased data and market intelligence. The proprietary technologies deliver dynamic firmographic intelligence that utilizes multiple markets and industry signals to reinforce, enhance and complete company profiles.
"Acquiring TrustedOut furthers our position as an unrivaled, one-stop platform for data-centric, technology-forward, Revenue Intelligence solutions," said Bill Harrigan, Demand Science's Chief Strategy Officer. "Our ability to use advanced technologies, AI, Machine Learning, and tongue Processing to power our data aggregation, enhancement, and intelligence engine set the bar for the B2B data and intelligence industry worldwide."
"Demand Science shared a vision of how the B2B world is evolving unlike the other potential partner," Freddy Mini, co-founder, and CEO of TrustedOut commented. "By combining with Demand Science, the chance to revolutionize the use of AI-based trusted content, information, and corpus intelligence, across the worldwide B2B market, is unparalleled. Together, we will predict the science of demand and drive revenue generation and revenue expansion through our integrated global products and solutions."
In August of 2020, Demand Science announced it had been entering its next level of growth. Since that point, under CEO Peter Cannone and therefore the expanded leadership team, the corporate has made five strategic acquisitions, unveiled its Revenue Intelligence platform, launched its breakthrough PurePredict and PurePulse solutions, crossed the 1,000 global customer milestone, and is on target to well exceed $100 million in revenue in 2021.
About Demand Science
Demand Science may be a global revenue intelligence platform that accelerates demand generation for the world's largest software, technology, and B2B companies. Leveraging decades of experience in B2B market intelligence, analytics, content trends, and predictive intent, Demand Science delivers healthy data and prioritized buyer insights that align sales and marketing professionals with more qualified audiences.