Alyce, Marketo Announce Integration Aimed To Boost Customer Engagement

Alyce | February 26, 2020

Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact and attribution of their one-to-one gifting campaigns within Marketo Engage.

Spotlight

As part of the 2020 Mobile Security Index, we asked our survey respondents to rate how crucial mobile is to their business on a 10-point scale; 83% answered 8 or higher. That means that securing mobility is no longer optional, but crucial to securing future innovation and transformation. This is exacerbated by the facts that reg

Spotlight

As part of the 2020 Mobile Security Index, we asked our survey respondents to rate how crucial mobile is to their business on a 10-point scale; 83% answered 8 or higher. That means that securing mobility is no longer optional, but crucial to securing future innovation and transformation. This is exacerbated by the facts that reg

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Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies

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Demand Science Acquires TrustedOut, Adding AI-Powered, B2B Content and Data Intelligence to Its Global Revenue Intelligence Platform

Demand Science | May 21, 2021

Demand Science, providing a worldwide Revenue Intelligence Platform with a data-centric, innovative B2B product and solution set that delivers growth for over thousand of the world's largest software, technology, and B2B services companies, today announced the acquisition of TrustedOut, SAS, a content intelligence platform utilizing AI (AI) to enable global, content and data aggregation. Based in Paris, France, TrustedOut adds leading edge intent, content, and market intelligence technology to further augment and differentiate the Demand Science solution suite. TrustedOut will enhance Demand Science's demand, data, content, and analytics capabilities across its platform through fresh firmographic data, media-validated profiles, an AI-based predictive intent. "The addition of TrustedOut enables us to leverage and accelerate our AI capabilities to predict marketplace intent in ways nobody else is doing within the market," said Peter Cannone, Demand Science's CEO. "This acquisition bolsters our global intent data and intelligence offering, positioning us to supply substantial ROI across our portfolio of solutions for sales and marketing professionals, global executives, and business owners. TrustedOut checks all of the boxes in support of our mission of providing the foremost accurate, healthy, recent, and relevant B2B data within the industry. This technology furthers our specialization in delivering innovative, leading-edge solutions unmatched in our industry." TrustedOut's technologies interpret global media content and knowledge, including near real-time releases across industries while leveraging AI to supply trusted, verified, and unbiased data and market intelligence. The proprietary technologies deliver dynamic firmographic intelligence that utilizes multiple markets and industry signals to reinforce, enhance and complete company profiles. "Acquiring TrustedOut furthers our position as an unrivaled, one-stop platform for data-centric, technology-forward, Revenue Intelligence solutions," said Bill Harrigan, Demand Science's Chief Strategy Officer. "Our ability to use advanced technologies, AI, Machine Learning, and tongue Processing to power our data aggregation, enhancement, and intelligence engine set the bar for the B2B data and intelligence industry worldwide." "Demand Science shared a vision of how the B2B world is evolving unlike the other potential partner," Freddy Mini, co-founder, and CEO of TrustedOut commented. "By combining with Demand Science, the chance to revolutionize the use of AI-based trusted content, information, and corpus intelligence, across the worldwide B2B market, is unparalleled. Together, we will predict the science of demand and drive revenue generation and revenue expansion through our integrated global products and solutions." In August of 2020, Demand Science announced it had been entering its next level of growth. Since that point, under CEO Peter Cannone and therefore the expanded leadership team, the corporate has made five strategic acquisitions, unveiled its Revenue Intelligence platform, launched its breakthrough PurePredict and PurePulse solutions, crossed the 1,000 global customer milestone, and is on target to well exceed $100 million in revenue in 2021. About Demand Science Demand Science may be a global revenue intelligence platform that accelerates demand generation for the world's largest software, technology, and B2B companies. Leveraging decades of experience in B2B market intelligence, analytics, content trends, and predictive intent, Demand Science delivers healthy data and prioritized buyer insights that align sales and marketing professionals with more qualified audiences.

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