Amazon’s Search Engine Ranking Algorithm: What Marketers Need to Know

Loren Baker | August 14, 2018

Amazon’s Search Engine Ranking Algorithm: What Marketers Need to Know
Nearly 50 percent of U.S. online transactions take place on Amazon. The e-commerce giant continues to grow its market share across a diverse range of product categories a viable opportunity that should not be ignored. Yet, brand manufacturers and sellers alike struggle to understand the factors that impact whether their products are visible to the millions of users buying on Amazon. On August 9, Search Engine Journal hosted a Marketing ThinkTank webinar in partnership with CPC Strategy to debunk common misconceptions and answer questions that brands have around Amazon SEO. Pat Petriello, Head of Marketplace Strategy at CPC Strategy, unpacked Amazon’s A9 search engine ranking algorithm and the factors that affect every business’s success on the world’s biggest marketplace. Here’s a recap of the webinar presentation. of U.S. online transactions take place on Amazon. The e-commerce giant continues to grow its market share across a diverse range of product categories a viable opportunity that should not be ignored.

Spotlight

The target market for any B2B product or service is not one homogeneous mass. Rather, it can usually be divided into several distinct groups based on who they are, how they behave, what they want or what they think.The most common approach to segmentation in B2B markets is feature based. 


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Spotlight

The target market for any B2B product or service is not one homogeneous mass. Rather, it can usually be divided into several distinct groups based on who they are, how they behave, what they want or what they think.The most common approach to segmentation in B2B markets is feature based. 

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