B2Lead Launched an enhanced version of ABM lead generation program

B2Lead | June 03, 2020

B2Lead Launched an enhanced version of ABM lead generation program
  • B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads.

  • The program’s data-driven approach aims to arm users with intent data of target businesses, providing higher quality leads businesses to engage with to drive demand.

  • The program is designed for marketing agencies, publishers and enterprises.


B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads. Turn to B2Lead to reach your lead generation goals and make the most of your marketing assets with content marketing campaigns that are on-time, within budget, and offer guaranteed results.

Engage a global B2B audience with your great content and B2Lead's turnkey solutions


BACK-OF-THE-BOX DETAILS


B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads. The program’s data-driven approach aims to arm users with intent data of target businesses, providing higher quality leads businesses to engage with to drive demand.

WHO IT’S FOR


The program is designed for marketing agencies, publishers and enterprises.

COMPATIBILITY


The ABM program is tailored toward a user’s individual platform for optimal integration.

WHAT MAKES IT SPECIAL


B2Lead aims to provide the highest quality data for its users, providing lead generation solutions designed for identifying a buyer’s intent more quickly and efficiently.

About B2Lead


The most important thing to know about our company is that we’re committed to your success. We’re here to help you publish your content; find your audience; launch effective lead generation campaigns; and publish your content online. Our top-of-funnel programs focus on brand awareness, create interest, and target the kind of leads that go on to fill your sales pipeline. We screen our leads for quality and back them with our guarantee and swift replacement policy.

Learn More: HOW THE RIGHT CONTENT WINS IN ACCOUNT-BASED MARKETING

Spotlight

The marketing funnel – the model that represents how leads become sales – has changed. It’s far more sophisticated than it once was, with more lead sources, paths through the funnel, and metrics to track it all. While marketers do much more than just manage the funnel, when it comes to its relationship with sales, the focus is generally about delivering enough qualified leads to keep the revenue engine going. Almost every organization has a lead generation process (just 11 percent in this study claimed not to have one), but excellence in lead generation is hard to come by, with just nine percent of this study’s participants reporting that their process is highly effective. The process is in the critical path to revenue, accounting for a significant chunk of budget money and marketing resource. The performance of the lead generation process is also quite often the greatest point of friction between the sales and marketing team. For most organizations, there is clearly room for improvement.

Spotlight

The marketing funnel – the model that represents how leads become sales – has changed. It’s far more sophisticated than it once was, with more lead sources, paths through the funnel, and metrics to track it all. While marketers do much more than just manage the funnel, when it comes to its relationship with sales, the focus is generally about delivering enough qualified leads to keep the revenue engine going. Almost every organization has a lead generation process (just 11 percent in this study claimed not to have one), but excellence in lead generation is hard to come by, with just nine percent of this study’s participants reporting that their process is highly effective. The process is in the critical path to revenue, accounting for a significant chunk of budget money and marketing resource. The performance of the lead generation process is also quite often the greatest point of friction between the sales and marketing team. For most organizations, there is clearly room for improvement.

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