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Bombora Featured as Part of New ABM Collection in the HubSpot App Marketplace

Bombora | May 06, 2022

New ABM Collection
Bombora, the leading provider of B2B Intent data, was selected to be part of the new ABM app collection available on the HubSpot App Marketplace.

Bombora customers have relied on the company’s HubSpot App since August 2020. In 2021, Bombora updated the app so that HubSpot users could discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are primed to receive marketing and sales information.

Bombora’s Company Surge® tells B2B marketing and sales teams which businesses are actively researching their products and services, and to what extent. By integrating these weekly-updated insights directly into HubSpot, marketing and sales teams can align on the right accounts to focus on, create account-specific content and sales plays that scale leads and increase ABM effectiveness.

Company Surge® for HubSpot identifies which target accounts are most interested in certain products or services. This helps B2B marketers build account lists and dashboard views in HubSpot to initiate prospecting and nurture programs or align with sales reps on the accounts to prioritize outreach.

“Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora.

“Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora. “HubSpot is one of the most well-known marketing, sales and service software companies in the world, and we’re thrilled for our app to be in the spotlight as they look to help B2B brands with their business challenges.”

Bombora has more than 100 integrations across the marketing and sales ecosystems, making its Company Surge® data easily accessible to the teams that rely on these data and insights.

About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

About HubSpot
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 78,700 total customers in more than 120 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; and Portsmouth, NH.

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Forrester: State of the Service Desk

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Revolutionizing B2B Advertising, Demandbase Launches the First-Ever B2B-Specific Connected TV Solution

PR Newswire | July 26, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV advertising market, which until now has been focused primarily on B2C. As noted in the new 'State of B2B Advertising' report, CTV has firmly established itself as an important B2B advertising channel for 2023 and beyond, driven by its capacity to broadcast video advertisements during television shows and movies on a wide variety of platforms like Hulu, Pluto, and Tubi. Remarkably, access to CTV devices surged from 82% of US households in 2021 to over 90% in 2023. CTV platforms boast high engagement levels, with viewers consuming content actively selected by them, leading to superior ad viewability and completion rates. In addition, CTV's unique blend of sight, sound, and motion enhances the ad recall across other channels, such as display, paid social, and paid search, when used in combination, thereby boosting the overall impact of advertising campaigns. Of note, 66% of CTV advertisers have not previously used traditional TV advertising, mainly due to concerns over pricing and targeting precision — factors that CTV effectively addresses. "CTV represents an exciting, rapidly expanding advertising landscape that's seen remarkable growth over the last few years," said Gareth Noonan, general manager, advertising at Demandbase. "With the Demandbase Piper B2B DSP, we're empowering companies to harness this potential in a way that's both effective and efficient. We're thrilled to serve our customers with a dynamic tool to enhance their GTM strategies and elevate sales performance." Demandbase's Piper B2B DSP, named for influencing Pipeline and Revenue, has the unique ability to: Target the right audience with a pertinent B2B message, powered by Demandbase's account identification capabilities. This results in minimal waste of the advertising budget across ad channels, including Demandbase's new connected TV offering, a feat impossible with linear or traditional TV. Plan and execute automated advertising campaigns based on a complete spectrum of data, ranging from account engagement levels to buyer intent and journey stage. Track campaign performance at both the account and individual levels with unparalleled granularity. "We're excited to bring CTV into our targeted B2B advertising programs," said Steven Mendes, director of brand & acquisition marketing at Cambia Health Solutions. "We're always looking to identify new ways to engage our audiences that are most aligned to their media consumption habits, preferences and lifestyles. Expanding into CTV will help us maximize our brand reach potential and give us the opportunity to showcase our brand in a whole new context." Demandbase has also released its new 'State of B2B Advertising' Report. The report unveils current market trends in B2B advertising, predicts the rise of bots and invalid traffic, discusses the deprecation of cookies on Chrome, and provides actionable recommendations for 2023 and 2024. Highlights include: Analysis of over 500 million web sessions in 2022, including looking at which traffic sources bring the highest (and lowest) amount of account-based traffic The importance of modern B2B measurement Predictions for future B2B advertising trends and how companies should be preparing for them now About Demandbase Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data to create what we call Account Intelligence. Better data makes better AI. That's Smarter GTM™.

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6sense Named to the 2023 Forbes Cloud 100

Business Wire | August 11, 2023

For the third year in a row 6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has been named to the Forbes 2023 Cloud 100 ranking at number 67. "Earning a spot on the Forbes Cloud 100 for three consecutive years is a testament to our dedication to provide the best-in-class intelligence and engagement solution for sales and marketing teams seeking efficient revenue growth,” said Jason Zintak, CEO of 6sense. “Since our founding days more than a decade ago, our team has leveraged AI, data and technology to transform how B2B companies go to market and create revenue. The pride we feel from this recognition comes from our unwavering commitment to unlock the potential of AI for our customers who rely on 6sense to win and achieve more.” In the past year, 6sense has marked numerous achievements, highlighting its robust momentum and commitment to shifting AI from a novelty to a necessity, thereby enhancing efficient revenue growth for customers. 6sense unveiled its game changing 6sense Revenue AI™ for Sales, empowering sellers to prioritize in-market accounts and access comprehensive buyer intelligence and contact data within their daily tools, reducing research time and increasing deal closures. The company launched 6sense® Conversational Email, utilizing advanced AI models like GPT-4, intent data, and predictive analytics to create hyper-personalized emails that convert leads into sales meetings at scale. 6sense introduced AI Writer functionality for Conversational Email, leveraging generative AI and other signals to help demand generation teams create personalized email campaigns enhancing engagement and building pipeline. The definitive ranking of the world’s top 100 private cloud companies is published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. For the eighth consecutive year, the Cloud 100 reviews submissions from hundreds of cloud startups and private companies. The Cloud 100 evaluation process involved ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%). For market leadership, the Cloud 100 enlists the help of a judging panel of public cloud company CEOs who assist in evaluating and ranking their private company peers. “The companies of the Cloud 100 list represent the best and brightest private companies in this crucial tech sector,” said Kenrick Cai, the Forbes editor of the Cloud 100. “This year’s companies had to react rapidly to AI’s sweeping impact while contending with a market pullback. Their resilience puts them in elite company. Congratulations to each of the 2023 Cloud 100 honorees and the 20 Rising Stars who are showing early potential to one day join their ranks.” “This year’s Cloud 100 list is one of the most dynamic in history. While the industry faced macro headwinds, the 2023 Cloud 100 winners displayed the innovation and resilience of the cloud economy and the combination of growth and efficiency that prove the power of the cloud business model. 95% of the honorees are forecasted to reach Centaur status — $100 million of annual recurring revenue — by the end of the year,” said Mary D’Onofrio, partner at Bessemer Venture Partners. “It is further exciting to see so many honorees at the forefront of the AI revolution, which we believe will continue to transform the cloud and propel the next wave of growth for many of this year’s winners.” “The past year our industry has seen a generational step forward in innovation and with AI leading the charge, we are witnessing one of the most important platform shifts in decades,” said Paul Drews, managing partner, Salesforce Ventures. 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Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense. About Bessemer Venture Partners Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has $20 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. 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Leading Global Growth Consultancy Momentum ITSMA Strengthens Executive Team with Two Key Appointments

PR Newswire | August 02, 2023

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Revolutionizing B2B Advertising, Demandbase Launches the First-Ever B2B-Specific Connected TV Solution

PR Newswire | July 26, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV advertising market, which until now has been focused primarily on B2C. As noted in the new 'State of B2B Advertising' report, CTV has firmly established itself as an important B2B advertising channel for 2023 and beyond, driven by its capacity to broadcast video advertisements during television shows and movies on a wide variety of platforms like Hulu, Pluto, and Tubi. Remarkably, access to CTV devices surged from 82% of US households in 2021 to over 90% in 2023. CTV platforms boast high engagement levels, with viewers consuming content actively selected by them, leading to superior ad viewability and completion rates. In addition, CTV's unique blend of sight, sound, and motion enhances the ad recall across other channels, such as display, paid social, and paid search, when used in combination, thereby boosting the overall impact of advertising campaigns. Of note, 66% of CTV advertisers have not previously used traditional TV advertising, mainly due to concerns over pricing and targeting precision — factors that CTV effectively addresses. "CTV represents an exciting, rapidly expanding advertising landscape that's seen remarkable growth over the last few years," said Gareth Noonan, general manager, advertising at Demandbase. "With the Demandbase Piper B2B DSP, we're empowering companies to harness this potential in a way that's both effective and efficient. We're thrilled to serve our customers with a dynamic tool to enhance their GTM strategies and elevate sales performance." Demandbase's Piper B2B DSP, named for influencing Pipeline and Revenue, has the unique ability to: Target the right audience with a pertinent B2B message, powered by Demandbase's account identification capabilities. This results in minimal waste of the advertising budget across ad channels, including Demandbase's new connected TV offering, a feat impossible with linear or traditional TV. Plan and execute automated advertising campaigns based on a complete spectrum of data, ranging from account engagement levels to buyer intent and journey stage. Track campaign performance at both the account and individual levels with unparalleled granularity. "We're excited to bring CTV into our targeted B2B advertising programs," said Steven Mendes, director of brand & acquisition marketing at Cambia Health Solutions. "We're always looking to identify new ways to engage our audiences that are most aligned to their media consumption habits, preferences and lifestyles. Expanding into CTV will help us maximize our brand reach potential and give us the opportunity to showcase our brand in a whole new context." Demandbase has also released its new 'State of B2B Advertising' Report. The report unveils current market trends in B2B advertising, predicts the rise of bots and invalid traffic, discusses the deprecation of cookies on Chrome, and provides actionable recommendations for 2023 and 2024. Highlights include: Analysis of over 500 million web sessions in 2022, including looking at which traffic sources bring the highest (and lowest) amount of account-based traffic The importance of modern B2B measurement Predictions for future B2B advertising trends and how companies should be preparing for them now About Demandbase Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data to create what we call Account Intelligence. Better data makes better AI. That's Smarter GTM™.

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6sense Named to the 2023 Forbes Cloud 100

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The pride we feel from this recognition comes from our unwavering commitment to unlock the potential of AI for our customers who rely on 6sense to win and achieve more.” In the past year, 6sense has marked numerous achievements, highlighting its robust momentum and commitment to shifting AI from a novelty to a necessity, thereby enhancing efficient revenue growth for customers. 6sense unveiled its game changing 6sense Revenue AI™ for Sales, empowering sellers to prioritize in-market accounts and access comprehensive buyer intelligence and contact data within their daily tools, reducing research time and increasing deal closures. The company launched 6sense® Conversational Email, utilizing advanced AI models like GPT-4, intent data, and predictive analytics to create hyper-personalized emails that convert leads into sales meetings at scale. 6sense introduced AI Writer functionality for Conversational Email, leveraging generative AI and other signals to help demand generation teams create personalized email campaigns enhancing engagement and building pipeline. The definitive ranking of the world’s top 100 private cloud companies is published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. For the eighth consecutive year, the Cloud 100 reviews submissions from hundreds of cloud startups and private companies. The Cloud 100 evaluation process involved ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people & culture (15%). For market leadership, the Cloud 100 enlists the help of a judging panel of public cloud company CEOs who assist in evaluating and ranking their private company peers. “The companies of the Cloud 100 list represent the best and brightest private companies in this crucial tech sector,” said Kenrick Cai, the Forbes editor of the Cloud 100. “This year’s companies had to react rapidly to AI’s sweeping impact while contending with a market pullback. Their resilience puts them in elite company. Congratulations to each of the 2023 Cloud 100 honorees and the 20 Rising Stars who are showing early potential to one day join their ranks.” “This year’s Cloud 100 list is one of the most dynamic in history. While the industry faced macro headwinds, the 2023 Cloud 100 winners displayed the innovation and resilience of the cloud economy and the combination of growth and efficiency that prove the power of the cloud business model. 95% of the honorees are forecasted to reach Centaur status — $100 million of annual recurring revenue — by the end of the year,” said Mary D’Onofrio, partner at Bessemer Venture Partners. “It is further exciting to see so many honorees at the forefront of the AI revolution, which we believe will continue to transform the cloud and propel the next wave of growth for many of this year’s winners.” “The past year our industry has seen a generational step forward in innovation and with AI leading the charge, we are witnessing one of the most important platform shifts in decades,” said Paul Drews, managing partner, Salesforce Ventures. "The Cloud 100 list represents the best of the best and we've never been more excited about what the future holds, not only for the cloud but for the entire technology industry. We are proud of what these founders and their communities have already accomplished and look forward to seeing how they continue to transform the industry in the future." The Forbes 2023 Cloud 100 and 20 Rising Stars lists are published online at www.forbes.com/cloud100. Highlights of the list appear in the August/September 2023 issue of Forbes magazine. About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI™ is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense. About Bessemer Venture Partners Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has $20 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio). About Forbes Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 45 licensed local editions in 76 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. About Salesforce Ventures Salesforce Ventures helps enterprising founders build companies that reinvent the way the world works. 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Leading Global Growth Consultancy Momentum ITSMA Strengthens Executive Team with Two Key Appointments

PR Newswire | August 02, 2023

Momentum ITSMA today announced the appointments of a new global Head of Research, Brad Bortner, to lead its research practices, and UK-based Chief Financial Officer, Dianne Buchanan. To support its global client base, the strategic addition of Bortner and Buchanan reaffirms Momentum ITSMA's commitment to providing unmatched expertise and delivering exceptional value to its clients worldwide. As the business landscape rapidly evolves and demands for solutions to grow strategic clients increase, Momentum ITSMA recognizes the critical importance of bolstering its leadership team with seasoned executives. These appointments mark a significant step forward in further enhancing its capabilities, offering clients unparalleled insights, and fortifying its position as a market leader in Account-Based Marketing and strategic client consulting. With over 25 years of experience in custom research, Brad Bortner brings a wealth of expertise to his role as Head of Research. Having previously held high-impact research positions at Forrester Research, Iron Mountain, Cengage, and Verizon, Bortner has extensive knowledge in market research, benchmarking, and developing growth strategies. Using market insights and a data-driven approach, Bortner will spearhead the development of new research services, empowering clients to make informed decisions and outpace competitors in the dynamic global marketplace. "I am excited to lead the research team at Momentum ITSMA. Our commitment to leveraging data-driven insights to help clients succeed in highly competitive markets will enable us to continue to provide unparalleled market intelligence, empowering them to make informed decisions and achieve sustainable growth," said Bortner. Alongside Bortner, Momentum ITSMA has appointed Dianne Buchanan as Chief Financial Officer. Buchanan has an impressive track record of financial planning, risk management, and strategic decision-making. With over 28 years of experience, Buchanan has held key roles at Coca-Cola HBC, J Sainsbury plc, and WPP plc. Her international business perspective and successful CFO experience in private equity-backed businesses further reinforce her ability to lead Momentum ITSMA towards continued success. "I am thrilled to take on the role of CFO and contribute to Momentum ITSMA's continued success," Buchanan says. "By implementing robust financial strategies and fostering a culture of financial discipline, we're poised to strengthen our position as a trusted global growth consultancy, delivering tangible value to our clients." "These new appointments represent a significant milestone for Momentum ITSMA," said Alisha Lyndon, CEO. "With our expanded leadership team, we're better equipped than ever to meet the diverse needs of our clients worldwide. Together, we'll continue to drive innovation, deliver transformative solutions, and strengthen our position as a global growth consultancy leader." About Momentum ITSMA Momentum ITSMA enables ambitious companies to achieve market-beating performance by winning, growing, and retaining the most valuable client relationships. Its research, consulting, and learning services help analyze the needs of clients, build go-to-market teams, and optimize strategic accounts to gain greater market share. Learn more about Momentum ITSMA at momentumitsma.com

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