ACCOUNT BASED DATA

Brand Wings Launches Email Campaign Builder

Brand Wings | January 07, 2022

Email Campaign Builder
On January 4, Brand Wings, a SaaS-based marketing automation platform provider, announced Email Campaign Builder, a new feature that shall be included in the Brand Wings sales enablement platform.

“While there are many email marketing software platforms in the market, one feature that most lack is brand control. Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands. Effectively, there was a trade-off between user flexibility and brand control. Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization,” said Jason Kammes, Chief Revenue Officer of Brand Wings.

"Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization,” said Jason Kammes, Chief Revenue Officer of Brand Wings.

Using the Brand Wings portal, the portal administrator can design and edit an email campaign by building a template that automatically loads the correct brand logo and other digital assets. Customizing the email content and maintaining multiple versions of the campaign becomes easy with the email campaign builder feature.

Apart from this, the builder also allows both the brand manager and the sales teams to view real-time analytics to gauge how the campaign is performing. The Brand Wings activity stream shows details like clicks, bounces, unsubscribes, and downloads.

The Brand Wings sales enablement platform offers sales teams other benefits like:
  • Centrally located brand asset management for all brand marketing content such as presentations, case studies, images, videos, and documents. Sales teams can easily find these assets, download or distribute them as and when needed.
  • One-to-one asset personalization can help brands to define templates for customization or co-branding based on their business rules. Sales teams can easily create personalized content for the customers and prospective leads.
  • Brand Wings Analytics offers real-time business intelligence on sales and marketing efficiency. The dashboard is easy to understand and provides dynamic targets and KPIs.
The Email Campaign Builder feature is available to all current and prospective Brand Wings portal customers.

Spotlight

To optimise your B2B lead generation efficiency, create business and representative profile pages that clearly articulate the value of your company’s solutions. Many buyers scour LinkedIn looking for providers of solutions that resolve critical business problems. For a modest fee, you can get advanced features that allow you to see who has viewed your personal or profile page. This recognition sets the stage for a strong follow-up contact. This is a great Infographic from the good folks at LinkHumans on the best steps to take to improve your LinkedIn profile.

Spotlight

To optimise your B2B lead generation efficiency, create business and representative profile pages that clearly articulate the value of your company’s solutions. Many buyers scour LinkedIn looking for providers of solutions that resolve critical business problems. For a modest fee, you can get advanced features that allow you to see who has viewed your personal or profile page. This recognition sets the stage for a strong follow-up contact. This is a great Infographic from the good folks at LinkHumans on the best steps to take to improve your LinkedIn profile.

Related News

ACCOUNT BASED DATA

Savvy Brazilian Firms Embrace Digital Marketing Innovations

ISG | September 07, 2022

Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil finds the country’s enterprises have discovered digital marketing technologies provide valuable data, higher efficiency and targeted messaging that can improve communication, brand-building, customer relationships and business strategies. “Every marketing organization needs to harness the power of the ecosystem of MarTech possibilities to direct their core advertising and demand-generation initiatives,” said Paul Gottsegen, partner and president, ISG Research and Client Experience. “With so many potential options, it’s crucial to have an independent analysis of how this ecosystem stacks up across multiple dimensions.” Enterprises in Brazil are increasingly aware of the value of data in digital marketing, the report says. Digital marketing allows for a multidirectional exchange of data, bringing advertisers information about consumers they can use to develop better products, improve service and sales channels and find new market segments. The use of customer data platforms (CDP), a data management system, has soared in Brazil and become essential to developing targeted marketing campaigns, ISG says. Now, Brazilian companies in the most competitive industries are looking for providers that can go beyond CDP, crafting customized models to generate unique insights about customers. Brazil is now the third-largest country in the world in the use of social networking, so Brazilian enterprises are increasingly turning to social-media influencers to reach consumers, the report says. Some influencers in Brazil have bigger audiences than major offline media outlets. “Companies in Brazil are recognizing that influencer marketing can be more effective than traditional approaches,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Companies in Brazil are recognizing that influencer marketing can be more effective than traditional approaches,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “They want to work with providers that have deep experience in this area and a focus on measurable results." Brazilian marketing technology providers are also exploring content creation for the metaverse, though they recognize there are still hurdles, such as hardware requirements, ISG says. The report also covers changes in advertising agency business models, growing use of content marketing, logistical challenges for Brazilian e-commerce and other trends. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil evaluates the capabilities of 39 providers across six quadrants: Strategic MarTech Services, Digital Presence and Digital Ads, Digital Experience and Content, Social and Relationship, Digital Commerce Optimization, and Analytics and Intelligence. The report names Accenture Song as a Leader in all six quadrants. It names Raccoon and Stefanini Haus as Leaders in five quadrants each. Blinks Essence, Brivia and Cadastra are named as Leaders in three quadrants each, and Fbiz, Jussi, Keyrus and Mirum are named as Leaders in two quadrants each. CoreBiz, DP6, Driven.CX, Infracommerce, Mutato, Nação Digital, Rock Content, Soko and Vitrio are named as Leaders in one quadrant each. In addition, Vitrio is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in three quadrants. Brivia, Jussi and Keyrus are named as Rising Stars in one quadrant each. Customized versions of the report are available from Brivia and Cadastra. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens™ Research The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types. About ISG ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

Read More

CORE ABM

TechTarget Named a Leader in Account-Based Marketing (ABM) in Report from Global Analyst Firm Quadrant Knowledge Solutions

TechTarget | July 22, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. This research provides strategic information for technology vendors to better understand the existing market, support their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position. TechTarget is the top-rated global ABM vendor in the report exclusively serving enterprise technology. The Company was recognized for its technology excellence, market-leading intent data, customer impact and strong global ABM offerings. Quadrant Knowledge Solutions believes that with its “sophisticated ABM capabilities and strong industry expertise, TechTarget is positioned to increase its share in the global ABM market.” “TechTarget’s broad and flexible ABM platform is equipped with robust ABM capabilities that assist organizations by offering deep insights into customer buying behavior and allowing marketing teams to develop enhanced customer engagement and orchestration,” said Magha Rungta, Analyst, Quadrant Knowledge Solutions. “The Company continues to deliver end-to-end value across its client’s go-to-market through its key differentiators including Intent data at the account, buying team and individual level as well as the scope and scale of self-service & managed services for ABM.” To learn more about the ABM Platform market and TechTarget’s comprehensive capabilities, read this Knowledge Brief. “We are honored to be named as a global leader in ABM by Quadrant Knowledge Solutions,” said Michael Cotoia, Chief Executive Officer, TechTarget. “We are honored to be named as a global leader in ABM by Quadrant Knowledge Solutions,” said Michael Cotoia, Chief Executive Officer, TechTarget. “Account-based marketing is a high priority for many of our customers, and we are extremely proud to be recognized for our ability to deliver better ABM programs and results for them worldwide.” Based on the strength of Priority Engine™, its SaaS-based account and prospect-level intent data platform, combined with a comprehensive set of managed ABM engagement services, TechTarget delivers breakthrough outcomes for its customers through better data and better execution. To learn more about TechTarget’s ABM strategy and execution capabilities, download the 2022 SPARK Matrix™ – Account-Based Marketing (ABM) Platforms report. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

Read More

ABM ACCOUNTS

Demandbase is First to Unify Comprehensive Sales Intelligence and Account Engagement Insights for Sellers

Demandbase | July 20, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights) from Demandbase Sales Intelligence Cloud. Doing so gives B2B sellers access to all the information they need to spot and close larger deals faster. This first of its kind application guides sales teams to know where and when to engage with the right accounts and decision-makers, leading to higher win rates, shorter sales cycles, and bigger deals — boosting CRM adoption in the process. "Having all the account intelligence we need for sales in a single view is a game changer," said Vikram Nair, Director and Global Head of Strategic Alliances at Equilar. "Our sellers love the behavioral and journey stage insights they have today in ABX Cloud. And they rely on the third-party data from Sales Intelligence Cloud to round out their understanding of their prospects so they can tailor their messages and find warm connections. But the holy grail of sales is to give sellers more selling time and Demandbase has accomplished that with this new unified experience. By providing engagement data, company data, people data, and more, directly within CRM, the new release allows users to rely on one source of insight into their accounts, saving them time while supercharging sales motions. It further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. It gives users deeper visibility into every account's potential and where they are in the buyer journey, driving sales folks to engage prospect accounts with greater relevance, while boosting productivity and revenue. With this unified UI, customers can consolidate their tech stack, replacing ABM, sales intelligence, advertising, and other vendors with Demandbase One, the Smarter Go-To-Market™ solution. "The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase. "The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase. "No more toggling between systems or wasting time in generic outreach that doesn't drive sales. Instead, they'll have deeper insights and greater visibility into prospective deals, gaining knowledge about what buyers are doing around the web, what they engage with, who to contact (and how), and what the most relevant messaging is. The actionability, productivity, and efficacy of such functionality is practically limitless." To learn more about the new unified sales UI and to see it in action, please visit https://www.demandbase.com/solutions/abx-cloud/engagement-platform/account-based-sales/. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More