ACCOUNT-BASED DATA

Brand Wings Launches Email Campaign Builder

Brand Wings | January 07, 2022

Email Campaign Builder
On January 4, Brand Wings, a SaaS-based marketing automation platform provider, announced Email Campaign Builder, a new feature that shall be included in the Brand Wings sales enablement platform.

“While there are many email marketing software platforms in the market, one feature that most lack is brand control. Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands. Effectively, there was a trade-off between user flexibility and brand control. Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization,” said Jason Kammes, Chief Revenue Officer of Brand Wings.

"Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization,” said Jason Kammes, Chief Revenue Officer of Brand Wings.

Using the Brand Wings portal, the portal administrator can design and edit an email campaign by building a template that automatically loads the correct brand logo and other digital assets. Customizing the email content and maintaining multiple versions of the campaign becomes easy with the email campaign builder feature.

Apart from this, the builder also allows both the brand manager and the sales teams to view real-time analytics to gauge how the campaign is performing. The Brand Wings activity stream shows details like clicks, bounces, unsubscribes, and downloads.

The Brand Wings sales enablement platform offers sales teams other benefits like:
  • Centrally located brand asset management for all brand marketing content such as presentations, case studies, images, videos, and documents. Sales teams can easily find these assets, download or distribute them as and when needed.
  • One-to-one asset personalization can help brands to define templates for customization or co-branding based on their business rules. Sales teams can easily create personalized content for the customers and prospective leads.
  • Brand Wings Analytics offers real-time business intelligence on sales and marketing efficiency. The dashboard is easy to understand and provides dynamic targets and KPIs.
The Email Campaign Builder feature is available to all current and prospective Brand Wings portal customers.

Spotlight

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of the products or services they already buy. By leveraging your own qualified list of customers and prospects, you have the ability to shorten the sales cycle and generate additional revenue. The lead you collect today is a lead that may need to be gently and strategically nurtured to become a customer.

Spotlight

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of the products or services they already buy. By leveraging your own qualified list of customers and prospects, you have the ability to shorten the sales cycle and generate additional revenue. The lead you collect today is a lead that may need to be gently and strategically nurtured to become a customer.

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Madison Logic | December 08, 2021

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