BUYER INTENT DATA

Buyer Intent Data from KickFire to Uncover the Unseen Funnel for FunnelAmplified

KickFire, FunnelAmplified | July 07, 2021

Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase engagement, position their team members as industry thought leaders, and generate more leads.

With their own personalised hub using custom curated material tailored to their buyer's needs, company leaders, executives, marketers, and salespeople could host brand-approved content and be positioned as a subject matter expert with FunnelAmplified's ContentHubs. Through the collaboration with KickFire, each ContentHubs customer will be able to measure buyer intent and interaction throughout their hub in order to assess the success of their content and find new potential in-market target accounts. Furthermore, users will receive insight into the firmographic profile of their ContentHub visitors, which includes information such as business name, industry, revenue range, staff count, and more.

"We are very excited about our collaboration with KickFire," stated Brandon Lee, CEO of FunnelAmplified. “We selected the greatest partner in this field because we wanted to provide the most unique capabilities within our technology. The ability of KickFire to disclose the "invisible funnel" for our users is a huge game changer for our service. We recognised that providing first-party intent capabilities within employee ContentHubsTM was critical to our client's success as a firm that leads the market in scalable social selling and digital engagement platforms.”

“Understanding a content reader's firmographic profile and sales funnel stage has traditionally been an invisible data point for content marketers,” said KickFire's Director of Revenue Operations, Maggie Taylor Aherne. “We are ecstatic to see FunnelAmplified integrating first-party intent data across their platform to enable their customers to create better exposure, engagement, and conversions from their content.”

All FunnelAmplified Content Hubs users can now access KickFire's first-party data.

About KickFire:
KickFire is the industry pioneer in first-party intent data and IP address intelligenceTM. TWIN Caching®, a patented IP-to-company identification technology, powers KickFire's array of offerings. KickFire products allow businesses to get into their website's invisible pipeline and convert anonymous visitors into actionable sales leads. VisiStat, Inc., doing business as KickFire, is a privately held corporation situated in San Jose, California that was created in 2005.

About FunnelAmplified:
FunnelAmplified is a software-as-a-service solution that connects sales activities with the modern buyer's journey. In today's digital age, sales teams must design their sales processes to fit customer preferences in order to win more business. FunnelAmplified improves content performance by delivering it in a tailored style, complete with actionable statistics, to help sales teams build robust and healthy pipelines. FunnelAmplified is a sales platform that leverages your existing tools and marketing material to boost sales performance by amplifying marketing department resources, reach, and results.

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ACCOUNT BASED DATA

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RollWorks, HubSpot | July 15, 2022

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ABM ACCOUNTS

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Dialectica | July 18, 2022

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ACCOUNT BASED DATA

RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions

RollWorks | July 28, 2022

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