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BUYER INTENT DATA

Buyer Intent Data from KickFire to Uncover the Unseen Funnel for FunnelAmplified

KickFire, FunnelAmplified | July 07, 2021

Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase engagement, position their team members as industry thought leaders, and generate more leads.

With their own personalised hub using custom curated material tailored to their buyer's needs, company leaders, executives, marketers, and salespeople could host brand-approved content and be positioned as a subject matter expert with FunnelAmplified's ContentHubs. Through the collaboration with KickFire, each ContentHubs customer will be able to measure buyer intent and interaction throughout their hub in order to assess the success of their content and find new potential in-market target accounts. Furthermore, users will receive insight into the firmographic profile of their ContentHub visitors, which includes information such as business name, industry, revenue range, staff count, and more.

"We are very excited about our collaboration with KickFire," stated Brandon Lee, CEO of FunnelAmplified. “We selected the greatest partner in this field because we wanted to provide the most unique capabilities within our technology. The ability of KickFire to disclose the "invisible funnel" for our users is a huge game changer for our service. We recognised that providing first-party intent capabilities within employee ContentHubsTM was critical to our client's success as a firm that leads the market in scalable social selling and digital engagement platforms.”

“Understanding a content reader's firmographic profile and sales funnel stage has traditionally been an invisible data point for content marketers,” said KickFire's Director of Revenue Operations, Maggie Taylor Aherne. “We are ecstatic to see FunnelAmplified integrating first-party intent data across their platform to enable their customers to create better exposure, engagement, and conversions from their content.”

All FunnelAmplified Content Hubs users can now access KickFire's first-party data.

About KickFire:
KickFire is the industry pioneer in first-party intent data and IP address intelligenceTM. TWIN Caching®, a patented IP-to-company identification technology, powers KickFire's array of offerings. KickFire products allow businesses to get into their website's invisible pipeline and convert anonymous visitors into actionable sales leads. VisiStat, Inc., doing business as KickFire, is a privately held corporation situated in San Jose, California that was created in 2005.

About FunnelAmplified:
FunnelAmplified is a software-as-a-service solution that connects sales activities with the modern buyer's journey. In today's digital age, sales teams must design their sales processes to fit customer preferences in order to win more business. FunnelAmplified improves content performance by delivering it in a tailored style, complete with actionable statistics, to help sales teams build robust and healthy pipelines. FunnelAmplified is a sales platform that leverages your existing tools and marketing material to boost sales performance by amplifying marketing department resources, reach, and results.

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ACCOUNT BASED DATA

RollWorks Launches Journey Events for HubSpot, Continuing to Unite B2B Organizations' Critical Go-To-Market Touchpoints

RollWorks, HubSpot | July 15, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for HubSpot®, delivering consolidated account-level visibility—all within the HubSpot interface—to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. RollWorks' latest product roll-out ensures B2B marketers now have an easy, automated way to give their sales teams centralized insight into the disparate data points comprising customer interactions in order to create meaningful and lockstep customer engagements. Due to its ability to surface every marketing and sales activity driving an account's progression, Journey Events for HubSpot also provides sales teams a comprehensive look (both immediately and over time) at how an account is moving—what is working and what is helping to drive the account progression, including seeing every action alongside an account spike. This helps sellers plan and personalize outreach by identifying the optimal time to contact an account and tailor messaging based on the last action that may have had an effect. "At a critical time when marketers across the board are being asked to do more with far less, RollWorks Journey Events for HubSpot stands out for its ability to help all go-to-market teams be more efficient with their ABM strategies," said Jodi Cerretani, RollWorks' head of Demand Generation. "At a critical time when marketers across the board are being asked to do more with far less, RollWorks Journey Events for HubSpot stands out for its ability to help all go-to-market teams be more efficient with their ABM strategies," said Jodi Cerretani, RollWorks' head of Demand Generation. "Being able to see each and every marketing and sales activity that's driving account progression is huge. With that, for example, you won't send irrelevant messages in an email or waste money sending a gift to an account if it isn't ready. Instead, your organization can focus on what's working and foster a common language between sales and marketing." RollWorks Journey Events, announced last Fall, pulls time-stamped events from an organization's tech stack—like meetings booked, opportunities generated, and SDR emails—and combines them with intent, engagement, and journey stage data from within the RollWorks platform to help marketing and sales teams visualize how their activities drive account progression to turn data into actionable insights. Journey Events for HubSpot brings the power of buyer journey stage data directly into the customer's existing CRM solution. Said Justin Cooperman, VP of Product Management at RollWorks: "RollWorks is laser-focused on engagement quality innovation, and we are incredibly proud of our acceleration and momentum within the HubSpot ecosystem. With Journey Events for HubSpot, we've raised the bar on relevance and personalization between seller and prospect." Throughout 2022, RollWorks has continued to deepen its commitment to adding more utility in its platform for HubSpot users. In June, the company launched a new ABM tool—Sales Insights for HubSpot—which uses data science to provide a 360-degree view of accounts throughout the buying journey, helping B2B marketers and sales teams to eliminate the guesswork and create more timely and efficient sales outreach. And in April, the RollWorks ABM HubSpot App achieved a significant milestone for surpassing 500 installs (150% more than the nearest ABM competitor). The integration provides marketers with an easy-to-use, end-to-end solution to drive their account-based strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact. If you're ready to experience the power ABM brings to your own inbound strategies, visit RollWork's website to learn more about the company's market-leading partnership with HubSpot. And don't miss RollWorks at HubSpot INBOUND® 22 in Boston this September! About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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ABM ACCOUNTS

Dialectica Launches B2B Surveys Service in the Americas to Meet Demand for Real-Time, Informed Decision Making

Dialectica | July 18, 2022

Dialectica, an information services company with offices in Montreal and Vancouver among other international locations, today announces the launch of B2B Surveys, a new service that enhances its comprehensive portfolio of bespoke insights services. B2B Surveys enables business and investment professionals – including the world’s leading consulting, hedge fund, and private equity firms – to gather proprietary quantitative insights using research methods that have historically been limited to the world of B2C insights. The solution is created to address client and external demand requests for a bespoke survey offering that matches Dialectica’s expert interview service. “At a time when the appetite for validated and trusted business insights and market data is soaring worldwide, businesses and investment professionals are looking for innovative ways to access primary research and real-time information to inform business decisions and evaluate billion-dollar investment opportunities,” says Fred Corkett, Managing Director and Co-founder at Dialectica and lead for the company’s innovation unit. “At a time when the appetite for validated and trusted business insights and market data is soaring worldwide, businesses and investment professionals are looking for innovative ways to access primary research and real-time information to inform business decisions and evaluate billion-dollar investment opportunities,” says Fred Corkett, Managing Director and Co-founder at Dialectica and lead for the company’s innovation unit. “We’ve architected Dialectica’s B2B Surveys service to ensure research datasets are truly representative of the niche markets of interest to our clients, along with the assurance that survey responses are from vetted B2B experts. Helping our clients make smarter, better, and faster decisions is our team’s passion and this new service is built with their needs in mind.” Dialectica’s B2B Surveys is a one-stop-shop offering that includes survey design advisory, programming of the survey, custom recruitment of expert respondents, and visualization of survey outputs. The service provides transparency in survey respondent identity and generates high-speed insights to meet tight M&A deal- and decision-making timetables. “We are rapidly scaling our operations in the Americas and expanding our product portfolio to meet client demand for fast access to real-time data and information to inform critical business decisions,” said Roula Zaarour, Managing Director, Americas at Dialectica. “B2B Surveys strengthens our positioning in the market by supporting clients who need to gather survey insights and make evidence-based decisions within niche B2B markets. At the same time, we’ll continue investing in our most important asset, our talent, as well as our research excellence capabilities, robust compliance framework, and cutting-edge technology - things that put us on the path to becoming a global leader in the information services industry.” Zaarour was recently appointed Dialectica’s Managing Director for the Americas and is responsible for leading the company in this region as it scales its business and prepares to double its workforce. Dialectica, which is headquartered in the UK and leads its Americas operations from Montreal, has grown from a team of 100 to more than 750 employees across Europe and the Americas in just three years. Dialectica’s Client Service team follows an agile research-first approach. By rapidly iterating its expert search based on a deep understanding of client projects, its employees are focused on sourcing the most relevant insights from hard-to-find experts from any global industry. With a vision to shape better business decision-making worldwide, Dialectica partners with the world’s leading investment and consulting firms, as well as the largest corporations, helping them to collect real-time information and market insights from industry experts across markets, industries, and regions. The company counts hundreds of success stories across numerous markets, from commercial drones, biotechnology, and medical imaging to agriculture, grocery retail, and many more. Dialectica has been recognized as one of the fastest-growing companies in Europe in 2022 and 2021 by the Financial Times and Statista. In 2021, Dialectica grew by 100% and was named a Best Workplace in Europe for its continued commitment to investing in its employees’ development and fostering a culture of trust and open communication. By 2025, Dialectica aims to reach the milestone of 1,200 team members across Europe, the Americas, and Asia. Using innovative technologies, the company will continue to expand its commercial ventures and develop more information services products in the next three to five years. About Dialectica Founded in 2015, Dialectica is an information services company with the vision to shape better decision-making worldwide. Dialectica provides its clients with real-time information and insights on an industry or a company, its competitors, and its customers, among others. Private equity firms and large consultancy firms around the world use the knowledge provided by Dialectica to assess potential investment opportunities and make informed decisions on deals worth millions. For additional information, visit dialecticanet.com.

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ACCOUNT BASED DATA

RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions

RollWorks | July 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks' breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly within CRM. RollWorks Journey Events gives sales teams one easy, automated visualization into their account events from within and outside of RollWorks to see how they are driving account progression. Seeing how an account is influenced while moving through the buying journey allows organizations to understand what is working and what needs refinement in their ABM program to create lockstep customer engagements. Specific features of Journey Events for Salesforce include: Event Timeline. View activity data like SDR emails sent and opened, meetings booked, opportunities opened/progressed, and deals closed from Salesforce alongside. RollWorks Web and Ad engagement data in a single timeline to see a comprehensive look at ABM program events. Journey Stage Visualization. View an account's stage progression or regression next to account engagement and activity to understand what activities across channels are more efficient at driving accounts through the buying journey. This helps sellers plan and personalize outreach by identifying the optimal time to contact an account and tailor messaging based on the last action that may have had an effect. "Journey Events for Salesforce is a fantastic illustration of the power of ABM and CRM," said Darragh Fitzpatrick, Chief Revenue Officer at RollWorks. "With the addition of this solution, RollWorks has given the majority of go-to-market teams consolidated account-level visibility within Salesforce. Our own revenue team leverages this integration and has found it to be useful to understand what activities are driving progression and what messaging will resonate with prospects." "Journey Events for Salesforce is a fantastic illustration of the power of ABM and CRM," said Darragh Fitzpatrick, Chief Revenue Officer at RollWorks. For more information on how ABM enhances your own inbound strategies, visit RollWorks to learn more about the company's partnership with Salesforce. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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RollWorks Launches Journey Events for HubSpot, Continuing to Unite B2B Organizations' Critical Go-To-Market Touchpoints

RollWorks, HubSpot | July 15, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for HubSpot®, delivering consolidated account-level visibility—all within the HubSpot interface—to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. RollWorks' latest product roll-out ensures B2B marketers now have an easy, automated way to give their sales teams centralized insight into the disparate data points comprising customer interactions in order to create meaningful and lockstep customer engagements. Due to its ability to surface every marketing and sales activity driving an account's progression, Journey Events for HubSpot also provides sales teams a comprehensive look (both immediately and over time) at how an account is moving—what is working and what is helping to drive the account progression, including seeing every action alongside an account spike. This helps sellers plan and personalize outreach by identifying the optimal time to contact an account and tailor messaging based on the last action that may have had an effect. "At a critical time when marketers across the board are being asked to do more with far less, RollWorks Journey Events for HubSpot stands out for its ability to help all go-to-market teams be more efficient with their ABM strategies," said Jodi Cerretani, RollWorks' head of Demand Generation. "At a critical time when marketers across the board are being asked to do more with far less, RollWorks Journey Events for HubSpot stands out for its ability to help all go-to-market teams be more efficient with their ABM strategies," said Jodi Cerretani, RollWorks' head of Demand Generation. "Being able to see each and every marketing and sales activity that's driving account progression is huge. With that, for example, you won't send irrelevant messages in an email or waste money sending a gift to an account if it isn't ready. Instead, your organization can focus on what's working and foster a common language between sales and marketing." RollWorks Journey Events, announced last Fall, pulls time-stamped events from an organization's tech stack—like meetings booked, opportunities generated, and SDR emails—and combines them with intent, engagement, and journey stage data from within the RollWorks platform to help marketing and sales teams visualize how their activities drive account progression to turn data into actionable insights. Journey Events for HubSpot brings the power of buyer journey stage data directly into the customer's existing CRM solution. Said Justin Cooperman, VP of Product Management at RollWorks: "RollWorks is laser-focused on engagement quality innovation, and we are incredibly proud of our acceleration and momentum within the HubSpot ecosystem. With Journey Events for HubSpot, we've raised the bar on relevance and personalization between seller and prospect." Throughout 2022, RollWorks has continued to deepen its commitment to adding more utility in its platform for HubSpot users. In June, the company launched a new ABM tool—Sales Insights for HubSpot—which uses data science to provide a 360-degree view of accounts throughout the buying journey, helping B2B marketers and sales teams to eliminate the guesswork and create more timely and efficient sales outreach. And in April, the RollWorks ABM HubSpot App achieved a significant milestone for surpassing 500 installs (150% more than the nearest ABM competitor). The integration provides marketers with an easy-to-use, end-to-end solution to drive their account-based strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact. If you're ready to experience the power ABM brings to your own inbound strategies, visit RollWork's website to learn more about the company's market-leading partnership with HubSpot. And don't miss RollWorks at HubSpot INBOUND® 22 in Boston this September! About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Read More

ABM ACCOUNTS

Dialectica Launches B2B Surveys Service in the Americas to Meet Demand for Real-Time, Informed Decision Making

Dialectica | July 18, 2022

Dialectica, an information services company with offices in Montreal and Vancouver among other international locations, today announces the launch of B2B Surveys, a new service that enhances its comprehensive portfolio of bespoke insights services. B2B Surveys enables business and investment professionals – including the world’s leading consulting, hedge fund, and private equity firms – to gather proprietary quantitative insights using research methods that have historically been limited to the world of B2C insights. The solution is created to address client and external demand requests for a bespoke survey offering that matches Dialectica’s expert interview service. “At a time when the appetite for validated and trusted business insights and market data is soaring worldwide, businesses and investment professionals are looking for innovative ways to access primary research and real-time information to inform business decisions and evaluate billion-dollar investment opportunities,” says Fred Corkett, Managing Director and Co-founder at Dialectica and lead for the company’s innovation unit. “At a time when the appetite for validated and trusted business insights and market data is soaring worldwide, businesses and investment professionals are looking for innovative ways to access primary research and real-time information to inform business decisions and evaluate billion-dollar investment opportunities,” says Fred Corkett, Managing Director and Co-founder at Dialectica and lead for the company’s innovation unit. “We’ve architected Dialectica’s B2B Surveys service to ensure research datasets are truly representative of the niche markets of interest to our clients, along with the assurance that survey responses are from vetted B2B experts. Helping our clients make smarter, better, and faster decisions is our team’s passion and this new service is built with their needs in mind.” Dialectica’s B2B Surveys is a one-stop-shop offering that includes survey design advisory, programming of the survey, custom recruitment of expert respondents, and visualization of survey outputs. The service provides transparency in survey respondent identity and generates high-speed insights to meet tight M&A deal- and decision-making timetables. “We are rapidly scaling our operations in the Americas and expanding our product portfolio to meet client demand for fast access to real-time data and information to inform critical business decisions,” said Roula Zaarour, Managing Director, Americas at Dialectica. “B2B Surveys strengthens our positioning in the market by supporting clients who need to gather survey insights and make evidence-based decisions within niche B2B markets. At the same time, we’ll continue investing in our most important asset, our talent, as well as our research excellence capabilities, robust compliance framework, and cutting-edge technology - things that put us on the path to becoming a global leader in the information services industry.” Zaarour was recently appointed Dialectica’s Managing Director for the Americas and is responsible for leading the company in this region as it scales its business and prepares to double its workforce. Dialectica, which is headquartered in the UK and leads its Americas operations from Montreal, has grown from a team of 100 to more than 750 employees across Europe and the Americas in just three years. Dialectica’s Client Service team follows an agile research-first approach. By rapidly iterating its expert search based on a deep understanding of client projects, its employees are focused on sourcing the most relevant insights from hard-to-find experts from any global industry. With a vision to shape better business decision-making worldwide, Dialectica partners with the world’s leading investment and consulting firms, as well as the largest corporations, helping them to collect real-time information and market insights from industry experts across markets, industries, and regions. The company counts hundreds of success stories across numerous markets, from commercial drones, biotechnology, and medical imaging to agriculture, grocery retail, and many more. Dialectica has been recognized as one of the fastest-growing companies in Europe in 2022 and 2021 by the Financial Times and Statista. In 2021, Dialectica grew by 100% and was named a Best Workplace in Europe for its continued commitment to investing in its employees’ development and fostering a culture of trust and open communication. By 2025, Dialectica aims to reach the milestone of 1,200 team members across Europe, the Americas, and Asia. Using innovative technologies, the company will continue to expand its commercial ventures and develop more information services products in the next three to five years. About Dialectica Founded in 2015, Dialectica is an information services company with the vision to shape better decision-making worldwide. Dialectica provides its clients with real-time information and insights on an industry or a company, its competitors, and its customers, among others. Private equity firms and large consultancy firms around the world use the knowledge provided by Dialectica to assess potential investment opportunities and make informed decisions on deals worth millions. For additional information, visit dialecticanet.com.

Read More

ACCOUNT BASED DATA

RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions

RollWorks | July 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks' breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly within CRM. RollWorks Journey Events gives sales teams one easy, automated visualization into their account events from within and outside of RollWorks to see how they are driving account progression. Seeing how an account is influenced while moving through the buying journey allows organizations to understand what is working and what needs refinement in their ABM program to create lockstep customer engagements. Specific features of Journey Events for Salesforce include: Event Timeline. View activity data like SDR emails sent and opened, meetings booked, opportunities opened/progressed, and deals closed from Salesforce alongside. RollWorks Web and Ad engagement data in a single timeline to see a comprehensive look at ABM program events. Journey Stage Visualization. View an account's stage progression or regression next to account engagement and activity to understand what activities across channels are more efficient at driving accounts through the buying journey. This helps sellers plan and personalize outreach by identifying the optimal time to contact an account and tailor messaging based on the last action that may have had an effect. "Journey Events for Salesforce is a fantastic illustration of the power of ABM and CRM," said Darragh Fitzpatrick, Chief Revenue Officer at RollWorks. "With the addition of this solution, RollWorks has given the majority of go-to-market teams consolidated account-level visibility within Salesforce. Our own revenue team leverages this integration and has found it to be useful to understand what activities are driving progression and what messaging will resonate with prospects." "Journey Events for Salesforce is a fantastic illustration of the power of ABM and CRM," said Darragh Fitzpatrick, Chief Revenue Officer at RollWorks. For more information on how ABM enhances your own inbound strategies, visit RollWorks to learn more about the company's partnership with Salesforce. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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