Canning Lecture identifies Chile as key target market for UK exporters

May 24, 2016

Delivered by Her Excellency Michelle Bachelet, President of the Republic of Chile, this year’s Canning Lecture outlined some key reasons why UK exporters should not only strengthen their relationships with Latin America, but also focus their attentions on Chile in particular…

Spotlight

Let’s get one thing straight - not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy. While you may see gazillion posts on lead generation techniques, this one is slightly different. In this post, we will be discussing the number one mistake that marketers make in lead generation and one of the few marketing tactics that show results almost immediately. Are you ready to get started and boost lead generation?

Spotlight

Let’s get one thing straight - not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy. While you may see gazillion posts on lead generation techniques, this one is slightly different. In this post, we will be discussing the number one mistake that marketers make in lead generation and one of the few marketing tactics that show results almost immediately. Are you ready to get started and boost lead generation?

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6sense Products Earn 129 Awards in Fall 2022 G2 Reports

6sense | September 26, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that 6sense’s family of products were recognized for a total of 129 awards in the G2 Fall 2022 Reports. 6sense Revenue AI™ earned 67 top awards, receiving 49 Leader awards and was listed across 11 categories as a Leader for the fourth consecutive reporting period. Slintel and Saleswhale, both 6sense companies, earned 61 awards for this Fall G2 report, including 11 Leader and 22 High Performer awards. Slintel was ranked as a Leader or High Performer in seven categories. Saleswhale was also ranked as a High Performer in three categories that include Conversational Marketing, AI Sales Assistant, and Intelligent Virtual Assistants. The G2 Fall Grid Reports are calculated based on customer satisfaction and market presence within a product category. 6sense customers continue to validate the value of 6sense Revenue AI™ to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert. “Our significant presence on these grids every quarter demonstrates how much we care about our clients’ success and why we prioritize providing a world-class success team for their go-to-market strategies,” said Sanjay Kini, 6sense’s Chief Customer Officer. “Our significant presence on these grids every quarter demonstrates how much we care about our clients’ success and why we prioritize providing a world-class success team for their go-to-market strategies,” said Sanjay Kini, 6sense’s Chief Customer Officer. “Big data and AI are essential for delivering results quarter after quarter, as predictability in revenue generation is more crucial than ever in these times.” The following are some of the highlights from verified customer feedback on the G2 platform: “6sense made our paid media targeting more efficient – 6sense has made our targeting on LinkedIn much more efficient. We are now able to target prospects throughout the funnel with confidence that the correct ad is being served to them.” “Valuable insights – I use this tool every day in my Business Development (sales) role. The platform delivers insights that help determine the best places to direct my cold outreach, and gives me confidence in doing so.” “Game Changer for our B2B SaaS Marketing/Sales Strategy – The platform is very easy to use and offers enough options to personalize intent to our target audience/accounts, even in a very niche market. Customer success team is also top-notch.” 6sense was listed as a Leader in 11 G2 Fall 2022 Grid categories: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Slintel, a 6sense company, was listed as a Leader or High Performer in seven Fall 2022 Grid categories: Lead Scoring Software Lead Intelligence Software Market Intelligence Software Buyer Intent Data Tools Sales Intelligence Software Lead Capture Competitive Intelligence Saleswhale, a 6sense company, was listed as a High Performer in three Fall 2022 Grid categories: Conversational Marketing AI Sales Assistant Intelligent Virtual Assistants G2 is a peer-to-peer business solutions review platform. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the G2 Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

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Magnolia Communications Expands Digital Marketing Services With New Partnerships

Magnolia Communications | July 29, 2022

Magnolia Communications, an award-winning full-service B2B demand generation agency, today announces its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients. Magnolia’s digital marketing team is growing and having the best tools in the industry to execute campaigns of various sizes and goals is crucial to meeting client demands. Since Magnolia’s transition to a full-service demand generation agency, the company has onboarded several clients to Hubspot, the easy-to-use customer relationship management (CRM) tool. However, with increasing demand for marketing automation solutions, an additional partnership with Active Campaign now enables the Company to deliver the same solution to small and medium-sized businesses. In addition to delivering CRM, the company entered a partnership with Terminus to deliver account-based marketing (ABM) services and programmatic advertising. The ROI for ABM has proven to deliver higher results than other marketing strategies with 76% of B2B marketers seeing increased results, according to the ABM Leadership Alliance. Terminus is one of the leading ABM platforms proven to deliver an 80% increase in close rate and dynamically targets accounts based on data in order to focus and optimize spend, and deliver optimal results for retargeting campaigns, display ads and LinkedIn ads, among others. “Tools that help our team execute strong digital marketing services are a necessity for our business and to meet our clients' growing demand,” said Phoebe Yong, President & Founder, of Magnolia Communications. “Tools that help our team execute strong digital marketing services are a necessity for our business and to meet our clients' growing demand,” said Phoebe Yong, President & Founder, of Magnolia Communications. “We chose the best platforms to help us execute these services and deliver a 360-degree approach to address our clients’ marketing and communications challenges.” The third recent addition to Magnolia’s digital marketing service offerings is end-to-end webinar solutions via the ON24 platform, a leading sales and marketing platform for digital engagement. Digital marketing services provide an avenue for businesses to connect with their customers whenever they are online. Webinars further enable our clients to connect directly with leads in real-time and move them down the sales funnel, at any stage. ON24 Webcast Elite is ranked number one in client reviews and has proven to deliver maximum return on engagement. Yong added, “We have seen the positive impact on one of our clients’ businesses after hosting regular webinars to target various audiences. For one webinar, in particular, our team secured a 55% attendee conversion rate and a higher-than-average view time for both live and on-demand viewing with the initial goal to garner new leads, boost brand awareness and secure new customers.” About Magnolia Communications Magnolia Communications is an award-winning, full-service, B2B demand generation agency, specializing in public relations, digital marketing, content marketing, and communications strategy. Ranked among the Top 10 PR agencies in Canada via Clutch B2B Ratings & Reviews, we’re sophisticated and solutions-based, serving local, national, and international clients with insight and integrity. We’re constantly hungry for creativity, daringly innovative and unabashedly fearless, known for challenging the status quo and bringing new ideas and fresh thinking to the table.

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Revenue Enablement Startup Enablix Upgrades CRM Integrations with Account-Based Analytics Insights

Enablix | September 06, 2022

Enablix, the sales content enablement solution for revenue facing teams, has enhanced its CRM integrations with the release of their new feature: Account Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects interact with sales and marketing content. Prospect engagement with sales content, measured by data points like time on each page of a PDF or interaction with pages and videos, is a leading indicator of how likely an account is to close. Unfortunately, many revenue teams have no way of measuring prospect engagement with sales content, and the teams that do, typically measure individual buyer touch points without any aggregation. Enablix’s latest release solves this problem in a new way: Account-Based Engagement Insights integrates with user’s CRM systems and aggregates all sales and marketing engagement activities from every member in a target account into a singular set of reports. This provides sales teams with a view of their pipeline informed by real prospect engagement across nearly every touchpoint - giving teams the ability to identify deals likely to close and those that need more nurture. “Sales and marketing teams that don’t measure how prospects are engaging with sales content are effectively working in the dark,” said Nick Ziech-Lopez, CMO at Enablix. “Sales and marketing teams that don’t measure how prospects are engaging with sales content are effectively working in the dark,” said Nick Ziech-Lopez, CMO at Enablix. “By collecting every prospect touchpoint and putting the data directly into the CRM, Account-Based Engagement Analytics gives revenue-facing teams a single place to see all prospect activity and better target their outbound efforts.” By directly integrating with Hubspot and Salesforce CRMs, Enablix accelerates both the top and bottom of the sales pipeline. For top of funnel activities, powerful engagement-based intent data is layered on top of target accounts in the pipeline to inform the sales and marketing team which accounts deserve more personalized follow-ups further in the cadence. For bottom of the funnel activities, Enablix now gives sales teams new insights into how prospects are engaging with sales content, allowing reps to “predict the future” and identify which deals are likely to close. New features and capabilities accompanying the summer 2022 release also include: Native Presentation Creation through Google Slides: Build creative and compelling presentations through Google Docs Or Microsoft Office 365 directly within the platform, saving time and keeping all presentations on brand Account-Specific Content Filtering: Manage customers and target accounts better through an interactive heatmap, showing which accounts have specific pieces of content Youtube Channel Integration: Automatically import, tag, and share, all videos and content from users’ Youtube accounts The summer release is generally available for all Enablix customers, and Account-Based Engagement is available for users with a Hubspot or Salesforce CRM integration. To learn more about Enablix, visit http://www.Enablix.com About Enablix Enablix is a revenue enablement solution that helps teams make better use of their sales and marketing content. By seamlessly connecting and linking content from any source, reps and marketers can activate existing content and make data-driven decisions about what to create next. Alongside content enablement, Enablix introduces the powerful ability to build content-driven digital sales rooms — creating better buyer experiences that accelerate deals. Powered by integrations with virtually every part of the sales tech stack, Enablix's mission is to make life easier for sales teams to find and utilize sales and marketing content — because life is too short for good content to go to waste.

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