ABM ACCOUNTS

Crunchbase secures $50M to help customers build pipeline and grow revenue with its account-based prospecting platform

Crunchbase, Alignment Growth | July 21, 2022 | Read time : 05:00 min

Account-based Prospecting Platform
Crunchbase, a prospecting platform powered by best-in-class proprietary data, today announced it has secured $50 million in connection with its Series D funding. Alignment Growth led the oversubscribed round, with participation by existing Crunchbase investors including OMERS Ventures, Mayfield Fund, and Emergence. Alex Iosilevich, Partner at Alignment Growth, will also join the Crunchbase board of directors.

Crunchbase's account-based prospecting software enables prospectors—in sales, recruiting, business development, and finance—to find and engage with qualified accounts, while simultaneously creating awareness for companies that want to be discovered. Crunchbase attracts more than 75 million unique visitors annually and recently surpassed 60,000 paying customers with over half of the Fortune 500 and thousands of SMBs represented.

"It's more important than ever for businesses to tap into account-based intelligence for their prospecting, whether they're selling, investing, or fundraising. With fast-changing market conditions, prospectors can't rely on spamming contact lists to hit quota. They need a targeted approach that starts with finding qualified accounts and ends with compelling outreach to the right decision-makers—that's exactly what our customers do on Crunchbase," said Jager McConnell, CEO of Crunchbase.

"It's more important than ever for businesses to tap into account-based intelligence for their prospecting, whether they're selling, investing, or fundraising. With fast-changing market conditions, prospectors can't rely on spamming contact lists to hit quota. They need a targeted approach that starts with finding qualified accounts and ends with compelling outreach to the right decision-makers—that's exactly what our customers do on Crunchbase," said Jager McConnell, CEO of Crunchbase.

The company accelerated its highly capital efficient product-led growth last year with the launch of a suite of all-new SaaS products. These drove a 5x year-over-year increase in new recurring revenue in Q1 2022, and total software ARR is on track to double by end of year. With this upward growth trend, efficient cash management and Series D funding, the company is on a path to profitability.

Crunchbase's platform has evolved significantly since its last funding round. The company's software now offers features to guide prospectors throughout their workflow. Customers are reporting improvements in account identification, pipeline generation, email open rates and meeting booking volume. New product capabilities that power these results include:
  • Account discovery: Find companies that meet your ideal customer profile with territory filters, AI-powered recommendations, similar company suggestions, CRM data in search, and 6 billion new data edits in the last year.
  • Account qualification: Focus on growing companies that have buying power using new growth and contraction signals, layoffs and hiring filters, Chrome extension, and Salesforce integration.
  • Account tracking: Stay up-to-date on changes at priority accounts with email alerts, saved searches and lists, as well as searchable user-generated notes and tags.
  • Prospect engagement: Connect with the right leads at the right time directly on Crunchbase with newly added contact data, contact search, Outreach integration, Gmail integration, and auto-generated email templates.

"The Crunchbase SaaS platform combines rich and proprietary company data with direct access to decision-makers within a single intuitive interface—at compelling price points—making it a powerful tool for driving ROI across a variety of use cases, from sales to recruiting and more. We expect that Crunchbase will continue to gain accelerated industry adoption and are excited to support the company's growth momentum alongside strong participation from the existing investor group," said Alex Iosilevich, Partner at Alignment Growth.

Crunchbase plans to use funds from the Series D to accelerate product innovation and deepen relationships with dealmakers in sales, marketing, finance, recruiting, and executive leadership roles. Upcoming product improvements will include third-party integrations that embed Crunchbase more deeply in existing prospecting workflows, enhancements to actionable machine-learning powered recommendations, new data that delivers insights only available on Crunchbase, and reporting tools to quantify customers' ROI. Goldman Sachs & Co. LLC acted as exclusive financial adviser to Crunchbase in connection with the transaction.

Crunchbase is actively hiring. Candidates can view the latest job openings at https://about.crunchbase.com/about-us/careers/.

About Crunchbase
Crunchbase is a prospecting platform powered by best-in-class proprietary data. It helps over 75 million dealmakers discover, qualify, track, and engage with the right opportunities so they can search less and close more. To learn more, visit about.crunchbase.com and follow Crunchbase on Twitter @crunchbase.

About Alignment Growth
Founded in 2021, Alignment Growth partners with category-leading companies in Consumer and Business Media, Entertainment, and Technology industry sectors. With its team's multi-decade track record of senior executive operating, strategy, and deal making experience at global Fortune 500 companies, Alignment Growth provides value-added capital solutions to help its portfolio companies achieve their growth ambitions. Additional details are available at alignmentgrowth.com.

Spotlight

Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But what priorities should your ABM strategy include? To help you answer this question, Ascend2 and our Research Partners fielded the Account-Based Marketing Strategy Survey. We thank the marketing influencers responding to this survey for sharing their valuable insights with us, and you. This Survey Summary Report, titled Account-Based Marketing Strategy, represents the average of all the market segments responding to the survey. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners. This research has been produced for your use. Put it to work in your own marketing strategy. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.

Spotlight

Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But what priorities should your ABM strategy include? To help you answer this question, Ascend2 and our Research Partners fielded the Account-Based Marketing Strategy Survey. We thank the marketing influencers responding to this survey for sharing their valuable insights with us, and you. This Survey Summary Report, titled Account-Based Marketing Strategy, represents the average of all the market segments responding to the survey. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners. This research has been produced for your use. Put it to work in your own marketing strategy. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.

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