ACCOUNT BASED DATA

Cyance Introduces Three New Accredited Partners: Modern, Clarify, and Gilroy

Cyance | May 31, 2021

Intent data specialist, Cyance, has announced three B2B partners as accredited partners - Modern, Clarify, and Gilroy, who have become Cyance’s first Platinum Accredited Partner.

Cyance has three levels of partner accreditation, which are awarded where a full platform deployment has been delivered within either a demand generation or account-based marketing program. Since deploying Cyance, each partner has provided significant ROI for their clients regarding engagement, leads, and new business.

As Cyance’s first platinum accredited partner, Gilroy used Cyance intent data to fuel its ABM campaigns. With Cyance, Gilroy has achieved 420 SQLs within four weeks, a 4x uplift in engagement on an ABM program, and a £70m pipeline for one account through 1:1 ABM.

For Clarify, Cyance is a critical component of its unique intelligence stack, underpinning its sales talent and marketing services. Clarify has seen an 11.3x ROI, 3x more leads than non-intent driven campaigns, and a CPL reduction of more than 50%.

Modern uses Cyance intent data to cluster accounts and content around customized keywords to determine the exact buyer stage of an account and subsequently target markets with a high propensity for their clients’ services. Modern has also delivered incredible results for its clients, including campaigns that have achieved 8.6x ROI and a 4x increase in average deal size compared with non-intent deals.

Just this past month, Cyance has announced a new round of additional funding from investors, including Blackfinch Ventures and Nexus Investments, for £860,000.

Jon Clarke, founder, chief product officer of Cyance, said: “Our partners are an essential part of our business. Their ability to build sophisticated account-based programs by leveraging data and technology to develop a deep understanding of accounts and create highly targeted and relevant engagement is very advanced. Furthermore, Cyance’s leading European intent platform gives partners the best insights for accounts across this territory, which means they can identify buyer behavior that other platforms cannot see. As a result, the ROI from account-based strategies that incorporate European buyers is very high”.

Spotlight

What you don't know about ABM can hurt you. It can hold you back from massive success. When you have a lot of ABM "experts" pushing product and hiding behind a false brand promise, it can be tough to determine fact from fiction.  That's why in today's vlog, I'm going to give you the straight scoop on what works—and what doesn't—when it comes to ABM. Here are the 9 biggest ABM myths, busted.

Spotlight

What you don't know about ABM can hurt you. It can hold you back from massive success. When you have a lot of ABM "experts" pushing product and hiding behind a false brand promise, it can be tough to determine fact from fiction.  That's why in today's vlog, I'm going to give you the straight scoop on what works—and what doesn't—when it comes to ABM. Here are the 9 biggest ABM myths, busted.

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