On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact.
Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technology excellence.
"Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase.
"Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase. "That said, our solutions have gone beyond 'just ABM.' Demandbase injects Account Intelligence into every step of the buyer journey and helps companies master a smarter go-to-market across ABM, advertising, B2B data, and sales intelligence."
In 2021, Demandbase launched the Account-Based Experience (ABX) movement, which is a forward-looking, customer-centric form of ABM. Since this launch, Demandbase has elevated its GTM suite of products to assist B2B revenue teams better.
Other recognitions that Demandbase received in the ABM industry include:
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Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, 2022
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Only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report
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Leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022
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Global market leader on the Vendor Selection Matrix™ for Account-Based Marketing
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Top Rated award by TrustRadius for Account-Based Marketing (ABM)