ABM ACCOUNTS

Demandbase Named Leader on SPARK Matrix for ABM

Demandbase | June 02, 2022

Demandbase Named Leader on SPARK Matrix
On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact.

Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technology excellence.

"Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase.

"Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase. "That said, our solutions have gone beyond 'just ABM.' Demandbase injects Account Intelligence into every step of the buyer journey and helps companies master a smarter go-to-market across ABM, advertising, B2B data, and sales intelligence."

In 2021, Demandbase launched the Account-Based Experience (ABX) movement, which is a forward-looking, customer-centric form of ABM. Since this launch, Demandbase has elevated its GTM suite of products to assist B2B revenue teams better.

Other recognitions that Demandbase received in the ABM industry include:
  • Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, 2022
  • Only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report
  • Leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022
  • Global market leader on the Vendor Selection Matrix™ for Account-Based Marketing
  • Top Rated award by TrustRadius for Account-Based Marketing (ABM)

Spotlight

The cost of a lead has increased significantly this year as more marketers have opted for higher quality and more expensive account-based marketing (ABM) campaigns. This infographic from Madison Logic highlights the cost per lead from various B2B verticals and how ABM impacts these costs.

Spotlight

The cost of a lead has increased significantly this year as more marketers have opted for higher quality and more expensive account-based marketing (ABM) campaigns. This infographic from Madison Logic highlights the cost per lead from various B2B verticals and how ABM impacts these costs.

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ABM ACCOUNTS

Madison Logic Named on Inc. 5000 List of Fastest-Growing, Privately-Owned Companies in the U.S.

Madison Logic, Inc. | August 17, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. 3690 on Inc. Magazine’s 2022 Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The annual list represents a unique look at the most successful companies within the American economy’s most dynamic segment — independent small businesses. Madison Logic’s ranking reflects its market-leading approach that empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. “As a marketing technology leader delivering account-based data-driven marketing solutions, we are proud to receive this honor and be listed again among the top private companies in America," said Tom O’Regan, CEO of Madison Logic. “As a marketing technology leader delivering account-based data-driven marketing solutions, we are proud to receive this honor and be listed again among the top private companies in America," said Tom O’Regan, CEO of Madison Logic. "With an emphasis on performance and repeatable results, we have consistently driven revenue growth for the largest and most sophisticated B2B enterprises globally, resulting in incredible net retention and revenue growth at Madison Logic. Making this list is a testament to our amazing customers, partners, and, most importantly, our team’s dedication to accelerating our continued success.” With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Marketers report achieving over 15% higher account engagement and over 22% higher conversion by leveraging ML Insights data to prioritize the right accounts and engage the buying committee across a multi-channel ABM strategy. The company's appearance on the Inc. 5000 list is the latest in a series of other recent industry accolades, including earning its fifth consecutive leader status in G2’s Summer 2022 Rankings and receiving the 2022 Great Place to Work® Certification across all three regions that Madison Logic currently operates. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” The Inc. 5000 list ranks companies nationally by overall revenue growth over a three-year period. Inc. also ranks the fastest-growing companies by industry, metro area, revenue, and number of employees, along with highlighting women and minority-run companies. The complete results of the 2022 list, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/inc5000. To learn more about how Madison Logic helps the world's fastest-growing companies grow faster, visit http://www.madisonlogic.com. Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000. About Inc. The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit http://www.inc.com. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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ACCOUNT BASED DATA

Unocoin Collaborates with CleverTap to Offer Its Users Omnichannel Customer Experiences

Unocoin, CleverTap | July 14, 2022

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as it helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer user experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. “We are delighted to partner with Unocoin in their journey to make cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John's, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory. For more information, visit https://www.unocoin.com/in.

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ABM ACCOUNTS

RollWorks Expands Tech Partner Ecosystem with New Postal.io Partnership

RollWorks, Postal.io | August 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today teamed up with Postal.io, the leading offline marketing engagement platform, to help B2B organizations create automated offline campaigns that engage the right accounts and contacts at the right time in the buying journey to achieve a fully integrated, truly omni-channel ABM strategy. The new RollWorks and Postal partnership marks Postal's first workflow collaboration with an ABM company and is made possible by connecting data in Hubspot. "Postal's offline engagement platform optimizes omni-channel campaigns at scale," said Mike Stocker, VP of Partnerships at RollWorks. "Together, and through a HubSpot connection, RollWorks and Postal help marketers ensure that these sending and gifting campaigns are data driven and result in better conversions." As businesses are increasingly adding offline engagement into all marketing, sales, and human resource playbooks, the $120B direct mail, personalized incentive, and branded swag industry is burgeoning. Postal's integrated offline marketing platform helps organizations of all sizes manage their offline channels to increase sales velocity and employee engagement, and drive brand loyalty. Now, RollWorks and Postal customers can: Initiate a Postal gift when an account is spiking Trigger direct mail when an account shows intent or progresses in the buying journey Automate gift sending to key stakeholders when target accounts reach certain engagement thresholds, such as number of impressions, ad clicks, or page views "The increased demand of Offline Marketing Engagement is a testament to a change in the way companies are engaging with prospects, customers, and employees," said Erik Kostelnik, CEO of Postal.io. "Through the power of Postal and RollWorks, when you can orchestrate digital ABM programs with offline, your programs no longer have to be siloed and episodic. They are systematic, which ultimately drives efficiency and better outcomes." "The increased demand of Offline Marketing Engagement is a testament to a change in the way companies are engaging with prospects, customers, and employees," said Erik Kostelnik, CEO of Postal.io. In June, RollWorks announced Sales Insights for HubSpot, an ABM tool that provides a 360-degree view of accounts throughout the buying journey to help B2B marketers drive more timely and efficient sales outreach. One unique feature of Sales Insights for HubSpot is Account Spike, which uses a data science model to flag accounts spiking in engagement compared to that account's engagement baseline. By uncovering these account engagement signals with a company's website and ads, sales and marketing teams can activate gifting campaigns based on account engagement activity. Head to RollWorks' website to learn more about the RollWorks and Postal.io integration and how you can create automated offline campaigns at scale. RSVP for RollWorks and Postal.io's Rock N Bowl Event at HubSpot INBOUND 2022, Wednesday, September 7, from 6:30 - 9:30 pm ET. And check out the complete list of RollWorks events at HubSpot INBOUND activities here. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com or follow us on LinkedIn or Twitter. About Postal.io Postal is the leading Offline Marketing Automation Platform that creates memorable moments for organizations to generate leads, increase sales velocity, and retain happy customers. With the largest marketplace of direct mail, e-gift cards, personalized gifts, custom swag, and virtual events, Postal customers see significant time and cost savings when leveraging the automated system. Postal, a venture-backed startup, is integrated with all major sales and marketing technology and led by a nationally recognized founding team with multiple successful $mm exits. Postal is made with love in San Luis Obispo, CA and is focused on taking care of employees, customers, and partners.

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