ACCOUNT-BASED EXECUTION

Demandbase Personalization Enhances the Account-Based Experience (ABX) Factor

Anurag Khadkikar | March 31, 2021

Demandbase Personalization Enhances the Account-Based Experience (ABX) Factor
Demandbase, the pioneer and industry leader in account-based go-to-market, today announced significant improvements to its Personalization product. Demandbase is doubling down on its promise to help companies build the best experiences at the right stage for their target accounts after unveiling Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month. Site Customization and Forms Enrichment are two new and extended features that will be launched, each of which will deepen personalization and improve conversion rates.

"At every point of the buying cycle, ABX is embedded in an intense emphasis on the customer, utilizing intelligent insights to know when and how to communicate, and what to say to each account," says Jon Miller, Demandbase's chief marketing and product officer. " Your website is one of the most important interactions a client or prospect can have with your company, the website experience must be as personalized as email or other channels. Our new Demandbase Personalization features make it simple to offer the best website experience and elevate the entire journey."

The feature enhancements to the Demandbase Personalization product include:
Site Customization — Go-to-market teams can now improve website conversion rates by creating exclusive site interactions for their target accounts, which can be improved with more granular segmentation using Demandbase's dynamic list selectors and a more responsive user interface. It's now simpler than ever to share new personalized experiences with a shareable preview page, ensuring that all stakeholders have access to it. Customers may also target the same account list with personalized advertising and landing page experiences that are specific to their point in the purchasing process.

Forms Enrichment — Demandbase users have everything they need to create custom online forms with a small number of fields while collecting more accurate information about the user. This enables teams to enhance the website experience for prospects while also increasing web form conversion rates.

"I was not surprised to learn recently that 98% of marketers believe personalization strengthens consumer relationships," says Seth Myers, vice president of product at Demandbase. "Furthermore, Gartner predicts that smart personalization engines used to identify customer intent would help digital businesses to increase profits by up to 25% by 2023. Personalization is taking centre stage in the industry today, according to figures like these and other B2B patterns. This strengthens the case for our upgraded Personalization product and its industry-leading capabilities, which treat personalization as seriously as it can. We are bound and willing to continue anticipating what our users want and need to elevate ABX."

After its introduction in November 2020, Demandbase has seen increased consumer acceptance of Demandbase One, which is the best account-based platform for identifying, engaging, and closing the accounts that matter.

About Demandbase

Demandbase is the market leader in Account-Based Experience (ABX) and an essential component of the B2B Go-to-Market technology stack. The company simply has the best account-based interface for finding, engaging, and closing the accounts that matter. Demandbase is used by the world's largest and fastest-growing firms, including Accenture, Adobe, DocuSign, GE, Salesforce, and others, to push their ABX approach and improve their marketing efficiency. The company has been named to JMP Securities' "The Hot 100: The Best Privately Held Software Companies," the Deloitte Fast 500, and Gartner's Cool Vendor for Tech Go-To-Market.

Spotlight

Pulling out a number of stats related to this fastest-growing marketing discipline, this infographic highlights some of the areas you seriously need to consider. It’s very easy, in a world full of stats and instant communications, to become immune to the core reasons for undertaking a programme of D


Other News
CORE ABM

B2B Marketers, Its Time Build Your Brand: Linkedin

LinkedIn | July 28, 2021

According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study, which examined the purchasing habits of over 1,200 buyers of business banking in the United Kingdom and business insurance in the United States, found that lack of brand awareness is four to eight ti...

Read More

ABM ACCOUNTS

MRP Media Notify: ABM Visionaries to Reveal Marketers' Winning ABM Strategies

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. PT during a live webinar. Participate in this session to be among the first to receive the insights and a personal copy of the report. Understand how an elite set of ABM programmes (25%) generate sign...

Read More

ACCOUNT-BASED ADVERTISING

Technology Advancement and Demand In Account-Based Advertising Software Market 2021-2026

Market Primes | July 26, 2021

This Account-Based Advertising Software market research exhibits industrial analysis, growth factors, driving factors, and recent market trends, which will be extremely beneficial to the industry's newly entering major players. This Account-Based Advertising Software market study is crucial for them since it includes all of the profit-making aspects that play a significant role in driving the industry's growth. These elements include technical advancements, confrontations, and chances for participants, and current inclinations. One can obtain a complete evaluation of the market as well as a basic overview of the market's evolution. All of this data is presented in the form of an ...

Read More

ABM ACCOUNTS

Uberflip has been recognised in the B2B Content Engagement Solution Report

Uberflip | July 23, 2021

Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects. "What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "R...

Read More

Spotlight

Pulling out a number of stats related to this fastest-growing marketing discipline, this infographic highlights some of the areas you seriously need to consider. It’s very easy, in a world full of stats and instant communications, to become immune to the core reasons for undertaking a programme of D

Resources

Events