ABM ACCOUNTS

Demandbase Ranks High on 40 of G2’s Summer Grid Reports

Demandbase | June 24, 2022

G2’s Summer Grid Reports
On June 22, Demandbase announced it earned the top ranking across 40 of G2’s Summer Grids. It was named a leader in 34 areas, a high performer in 6, and took the number 1 spot in 3 areas. The G2 Grid Reports are formulated based on real user ratings and highlight the solutions with the most satisfied customers and the largest market presence.

"We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing officer at Demandbase.

"We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing officer at Demandbase. "We care deeply about our customers' satisfaction and success and having a strong presence on these grids every quarter speaks volumes about how we're serving them. Keeping the top spot in both Account-Based Analytics and Attribution is especially meaningful, given that we've prioritized providing rich data to power our customers' go-to-market strategy. We're eager to keep wowing our customers with our existing platform and every new feature we release."

Demandbase was called out as a leader in the G2 Grid® Reports in multiple categories across:
  • Sales Intelligence
  • Marketing Account Intelligence
  • Account-Based Marketing Account Intelligence
  • Account-Based Demand Side Platform (DSP)
  • Account-Based Buyer Intent Data Tools
  • Account-Based Attribution
  • Account-Based Web & Content Experiences
  • Account-Based Orchestration Platforms
  • Account-Based Analytics
  • Account-Based Advertising
  • Account Data Management 

The company was praised in these areas, particularly in the enterprise, mid-market, and small business segments. In addition, it was awarded in worldwide categories as well as specific locations around the world.

Spotlight

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

Spotlight

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

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ZoomInfo Provides Technology Usage Insights for More Than 30 Million Companies

ZoomInfo | September 02, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns. Companies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an account’s technical maturity. ZoomInfo’s expanded technographic dataset now traces more than 300 million pairings between companies and the distinct technologies, platforms, and programming languages they use, arming sales, marketing, and recruiting teams with an incredibly detailed web of prospecting information about their best-fit accounts. ZoomInfo can identify technologies across more than 200 technology categories, including a company's Customer Relationship Management (CRM) software, Enterprise Resource Planning (ERP) software, and Applicant Tracking System (ATS). “Knowing which technologies your prospects use before you even pick up the phone gives sellers a tremendous head start,” said Kirti Patel, Senior Director of Engineering at ZoomInfo. “With today’s economic headwinds, sales teams are looking for every opportunity to increase efficiency, and having access to a prospect’s tech stack can transform your go-to-market engine.” ZoomInfo’s technographics pipeline accurately profiles a company’s technology stack by analyzing data from more than 20 types of sources, including first-party websites, job postings, and customer testimonials. This newly enhanced pipeline now tracks the use of more than 30,000 technologies. Customers also gain visibility into where companies are using each technology in their business, such as when a company is using a specific ecommerce solution on its checkout page or operating a chatbot solution on its home page. Additionally, tech companies can leverage ZoomInfo’s technographics data to identify their competitors’ customers, allowing sales teams to make their case for displacement and win back business. Companies that partner or integrate with other companies can also analyze technographics data to guide their partnership strategies. After identifying best-fit targets, users can improve sales productivity and win rates through personalized messaging, all within RevOS, ZoomInfo’s modern revenue operating system. Customers who use ZoomInfo’s SalesOS and MarketingOS products can search for prospects based on the technologies they use and receive alerts when companies of interest add or drop specific technologies from their tech stack. ZoomInfo’s automated sales and marketing tools also allow users to immediately take action on those insights — for example, launching an email outreach sequence or an account-based marketing campaign tailored to those prospect’s specific needs. When looking to fill roles, TalentOS users can filter and identify candidates based on their experience with specific technologies the hiring company already uses. Additionally, OperationsOS users can leverage ZoomInfo’s technographic data brick to build “lookalike” models, allowing sales operations teams to uncover their most likely buyers, based on the prospect's level of business complexity as indicated by the other tech solutions they currently use. Through significant enhancements to its machine learning algorithms and processes, ZoomInfo now constantly looks for and refreshes data about the technologies being used by individual companies, often on a daily basis. Nearly 90 percent of the active tech-to-company pairings in ZoomInfo’s platform have been updated within the past three months. “The breadth of ZoomInfo’s data puts us in a position to be able to track prospects that we can actually work with, because they usually have specific technologies that they work with that we need to be able to tap into,” said Mike Perrone, Chief Revenue Officer at Prodoscore, an employee productivity software company. “The breadth of ZoomInfo’s data puts us in a position to be able to track prospects that we can actually work with, because they usually have specific technologies that they work with that we need to be able to tap into,” said Mike Perrone, Chief Revenue Officer at Prodoscore, an employee productivity software company. For more information on ZoomInfo’s enhanced technographic data, please visit zoominfo.com/data. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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Demandbase is First to Unify Comprehensive Sales Intelligence and Account Engagement Insights for Sellers

Demandbase | July 20, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights) from Demandbase Sales Intelligence Cloud. Doing so gives B2B sellers access to all the information they need to spot and close larger deals faster. This first of its kind application guides sales teams to know where and when to engage with the right accounts and decision-makers, leading to higher win rates, shorter sales cycles, and bigger deals — boosting CRM adoption in the process. "Having all the account intelligence we need for sales in a single view is a game changer," said Vikram Nair, Director and Global Head of Strategic Alliances at Equilar. "Our sellers love the behavioral and journey stage insights they have today in ABX Cloud. And they rely on the third-party data from Sales Intelligence Cloud to round out their understanding of their prospects so they can tailor their messages and find warm connections. But the holy grail of sales is to give sellers more selling time and Demandbase has accomplished that with this new unified experience. By providing engagement data, company data, people data, and more, directly within CRM, the new release allows users to rely on one source of insight into their accounts, saving them time while supercharging sales motions. It further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. It gives users deeper visibility into every account's potential and where they are in the buyer journey, driving sales folks to engage prospect accounts with greater relevance, while boosting productivity and revenue. With this unified UI, customers can consolidate their tech stack, replacing ABM, sales intelligence, advertising, and other vendors with Demandbase One, the Smarter Go-To-Market™ solution. "The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase. "The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase. "No more toggling between systems or wasting time in generic outreach that doesn't drive sales. Instead, they'll have deeper insights and greater visibility into prospective deals, gaining knowledge about what buyers are doing around the web, what they engage with, who to contact (and how), and what the most relevant messaging is. The actionability, productivity, and efficacy of such functionality is practically limitless." To learn more about the new unified sales UI and to see it in action, please visit https://www.demandbase.com/solutions/abx-cloud/engagement-platform/account-based-sales/. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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RollWorks Expands Tech Partner Ecosystem with New Postal.io Partnership

RollWorks, Postal.io | August 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today teamed up with Postal.io, the leading offline marketing engagement platform, to help B2B organizations create automated offline campaigns that engage the right accounts and contacts at the right time in the buying journey to achieve a fully integrated, truly omni-channel ABM strategy. The new RollWorks and Postal partnership marks Postal's first workflow collaboration with an ABM company and is made possible by connecting data in Hubspot. "Postal's offline engagement platform optimizes omni-channel campaigns at scale," said Mike Stocker, VP of Partnerships at RollWorks. "Together, and through a HubSpot connection, RollWorks and Postal help marketers ensure that these sending and gifting campaigns are data driven and result in better conversions." As businesses are increasingly adding offline engagement into all marketing, sales, and human resource playbooks, the $120B direct mail, personalized incentive, and branded swag industry is burgeoning. Postal's integrated offline marketing platform helps organizations of all sizes manage their offline channels to increase sales velocity and employee engagement, and drive brand loyalty. Now, RollWorks and Postal customers can: Initiate a Postal gift when an account is spiking Trigger direct mail when an account shows intent or progresses in the buying journey Automate gift sending to key stakeholders when target accounts reach certain engagement thresholds, such as number of impressions, ad clicks, or page views "The increased demand of Offline Marketing Engagement is a testament to a change in the way companies are engaging with prospects, customers, and employees," said Erik Kostelnik, CEO of Postal.io. "Through the power of Postal and RollWorks, when you can orchestrate digital ABM programs with offline, your programs no longer have to be siloed and episodic. They are systematic, which ultimately drives efficiency and better outcomes." "The increased demand of Offline Marketing Engagement is a testament to a change in the way companies are engaging with prospects, customers, and employees," said Erik Kostelnik, CEO of Postal.io. In June, RollWorks announced Sales Insights for HubSpot, an ABM tool that provides a 360-degree view of accounts throughout the buying journey to help B2B marketers drive more timely and efficient sales outreach. One unique feature of Sales Insights for HubSpot is Account Spike, which uses a data science model to flag accounts spiking in engagement compared to that account's engagement baseline. By uncovering these account engagement signals with a company's website and ads, sales and marketing teams can activate gifting campaigns based on account engagement activity. Head to RollWorks' website to learn more about the RollWorks and Postal.io integration and how you can create automated offline campaigns at scale. RSVP for RollWorks and Postal.io's Rock N Bowl Event at HubSpot INBOUND 2022, Wednesday, September 7, from 6:30 - 9:30 pm ET. And check out the complete list of RollWorks events at HubSpot INBOUND activities here. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com or follow us on LinkedIn or Twitter. About Postal.io Postal is the leading Offline Marketing Automation Platform that creates memorable moments for organizations to generate leads, increase sales velocity, and retain happy customers. With the largest marketplace of direct mail, e-gift cards, personalized gifts, custom swag, and virtual events, Postal customers see significant time and cost savings when leveraging the automated system. Postal, a venture-backed startup, is integrated with all major sales and marketing technology and led by a nationally recognized founding team with multiple successful $mm exits. Postal is made with love in San Luis Obispo, CA and is focused on taking care of employees, customers, and partners.

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