Account Based Data, Buyer Intent Data
Business Wire | August 16, 2023
6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced it has been listed on the Inc. 5000 for the third consecutive year coming in at 763. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment - its independent, entrepreneurial businesses.
“I’m immensely proud to see 6sense receive this recognition, which reflects our achievements in transforming how sales and marketing teams grow revenue efficiently and predictably,” said Jason Zintak, CEO of 6sense. “This milestone is a result of our talented 6sensors’ dedication to providing market-leading intelligence and technology that revenue teams rely on, the astounding success of our customers, and the tireless efforts of our trusted ecosystem partners.”
The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.
“Running a business has only gotten harder since the end of the pandemic,” said Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000 - with the fast growth that requires - is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.”
6sense stands out in a crowded B2B sales and marketing industry by applying AI, data and machine learning capabilities to replace uncertainty with intelligence to accelerate revenue generation. Customers experience 2X win rates and deal size, and 91% faster deal velocity using 6sense Revenue AI.
Continuing on its commitment to an ambitious innovation timeline, the company announced the launch of several key product offerings over the past year, including:
6sense Revenue AI™ for Sales which empowers sellers to access comprehensive buyer and account intelligence reducing research time and increasing deal closure velocity
6sense® Conversational Email harnesses the power of advanced AI models, including GPT-4, intent data, and predictive analytics to deliver hyper-personalized, highly relevant, and on-brand emails, transforming leads into sales meetings.
AI Writer brings added functionality for Conversational Email. This feature leverages generative AI, intent, predictive, and other first-party signals to enable demand generation teams to efficiently create personalized, targeted, and on-brand email campaigns that engage prospects and build pipeline. AI Writer has proven to be a game changer for 6sense, contributing approximately 10% of new pipeline from engaged accounts.
For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23.
Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be US-based, privately held, for-profit, and independent - not subsidiaries or divisions of other companies - as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places.
Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI™ is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.
Account Based Data, Buyer Intent Data
PRWeb | July 27, 2023
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that ML Insights has been named a Product of the Year by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as “The Sammys.” The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.
“The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. The award for Product of the Year highlights Madison Logic's recent momentum and joins additional recognition it's received for its unique data-driven approach in 2023. Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company was also named a Leader by Quadrant Knowledge Solutions in the 2023 SPARK Matrix for Account-Based Marketing Platforms and received a record-breaking 38 total badges in the G2 Summer 2023 Grid® along with positive customer reviews that further validate its powerful buyer intent data.
“B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O'Regan, CEO of Madison Logic. “ML Insights stands out as the most comprehensive source for intent data, guiding audience prioritization, personalizing activation strategies, and enhancing campaign performance. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”
Madison Logic’s ML Insights unifies three key data sources to create a holistic score of accounts demonstrating the highest propensity to purchase. Marketers leverage this data to:
Target and prioritize the right accounts and personas: Dynamically improve targeting efficiency by focusing efforts on the accounts aiming to purchase a solution. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.
Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.
Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement.
Marketers using ML Insights as an integral part of their multi-channel ABM see a 32% lift in engagement, a 28% faster sales cycle, and a 17% increase in pipeline. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.
“We are so proud to reward and recognize all of our Sammy winners, as they provide the leadership and vision needed to help companies educate and connect with customers,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group.
For a full list of 2023 Sales and Marketing Technology Award winners, visit http://www.bintelligence.com.
To learn more about how Madison Logic helps the world’s fastest-growing companies leverage data to drive pipeline impact and boost marketing efficiency, visit http://www.madisonlogic.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.
Account Based Data, Buyer Intent Data
GlobeNewswire | July 13, 2023
DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that the company’s products earned a total of 27 awards in G2’s Summer 2023 Reports. Highlights include three Fastest Implementation awards, two Easiest To Do Business With awards, Best Estimated ROI award, Best Support award, and 20 G2 Grid® Report Awards as a Leader, Momentum Leader or High Performer.
“Our mission is to provide B2B marketing and sales teams with easy to use products that deliver rapid ROI and help them exceed their demand generation goals,” said Peter Cannone, Chair and CEO of DemandScience. “G2 awards are based on verified reviews from real users, so winning these 27 awards is direct validation of the effectiveness of our solutions and DemandScience’s ability to help our global customers succeed.”
Examples of verified customer reviews on the G2 platform:
“Our Top Performing Content Syndication Vendor.” “(Klarity) generates high quality leads and converts into ROI. DemandScience reaches the right target audience for our product and the team is very flexible if we need to make any shifts to targeting and content…”
“An Exceptional Experience with DemandScience.” “Exceptional services, expert team, data-driven approach, global reach, integrated solutions, and commitment to innovation make them stand out.”
“DemandScience quarter over quarter produces fantastic results for B2B Demand Gen marketing.” “First and foremost, results, results, RESULTS.”
DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 14 awards:
Relationship Index for Small-Business Lead Capture
Easiest To Do Business With
Relationship Index for Mid-Market Buyer Intent Data Providers
Grid Report for Lead Capture
Enterprise Grid Report for Lead Capture
Mid-Market Europe Regional Grid Report for Lead Capture
Mid-Market Grid Report for Lead Capture
Europe Regional Grid Report for Lead Capture
Momentum Grid Report for Lead Capture
Momentum Grid Report for Account-Based Advertising
Momentum Grid Report for Account-Based Web and Content Experiences
Grid Report for Buyer Intent Data Providers
Mid-Market Grid Report for Account-Based Web and Content Experiences
Mid-Market Grid Report for Buyer Intent Data Providers
Small-Business Grid Report for Lead Capture
Klarity by DemandScience, the company’s B2B marketing and sales prospecting tool for building, sharing, and saving contact lists has won 13 awards:
Best Estimated ROI
Small-Business Results Index for Marketing Account Intelligence
Easiest To Do Business With
Relationship Index for Lead Mining
Small-Business Implementation Index for Marketing Account Intelligence
Small-Business Implementation Index for Lead Intelligence
Small-Business Implementation Index for Sales Intelligence
Europe Regional Grid Report for Marketing Account Intelligence
Europe Regional Grid Report for Lead Intelligence
Europe Regional Grid Report for Sales Intelligence
UK Regional Grid Report for Marketing Account Intelligence
UK Regional Grid Report for Lead Intelligence
UK Regional Grid Report for Sales Intelligence
Small-Business Europe Regional Grid Report for Lead Intelligence
Small-Business Grid Report for Lead Intelligence
“Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces.
Learn more about what real users have to say at G2’s DemandScience page and Klarity by DemandScience page.
DemandScience is a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers’ journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.