ACCOUNT BASED ADVERTISING

Demandbase Teams Up with World Wide Web Consortium (W3C)

Demandbase | March 16, 2022

On March 15, Demandbase announced that it had joined the World Wide Web Consortium (W3C), the international community, to help shape the future of privacy and advertising. Demandbase is an ABX member. It will be a part of the working group and standards organization and will take part in assisting in defining the guidelines and protocols that ensure the growth of the web. Demandbase will lend its extensive insights on digital advertising, buyer data, buyer privacy, and more.

"We're proud to be part of W3C, which is widely respected as a community leader of ideas and practices in the digital space," says Juan Alvarado, the vice president of the Advertising Cloud at Demandbase.

"We're proud to be part of W3C, which is widely respected as a community leader of ideas and practices in the digital space," says Juan Alvarado, the vice president of the Advertising Cloud at Demandbase. "Together, alongside other members and the W3C full-time staff, we'll work to shape the future of online advertising and privacy. We have a strong point of view about these issues at Demandbase, formed through experience and robust data, and are looking forward to drawing on both as we help to further W3C's important mission."

There have been drastic changes in the digital advertising space with respect to privacy. They have impacted the advertisers’ abilities to target buyers. Demandbase’s Advertising Cloud product and its B2B Go-To-Market platform, helps it understand the nuances of successful online advertising for accounts. It aims to help determine viable solutions for the future that respect buyer privacy and give advertisers the tools they need to get in touch with interested buyers.

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