ABM ACCOUNTS
HPCwire | April 04, 2023
ThinkParQ, the company behind the leading parallel file system BeeGFS, announced today its new go-to-market strategy along with the expansion of its go to market team, including key promotions of integral team members.
Troy Patterson, a member of ThinkParQ leadership team who has led the company’s marketing activities since 2018, will now take on the role of head of marketing and partnerships that will see him continue to lead and grow all marketing activities while also driving ThinkParQ’s worldwide partnership and alliance partner network.
Carmen Schilling-Heinrich, who has led the sales operations team, will now also take the additional responsibility of leading the DACH channel partner network. Both Carmen and Troy have played an integral role to the growth and success of ThinkParQ and BeeGFS since joining the company in 2018. ThinkParQ will further expand it sales and marketing teams with additional resources over the coming weeks.
“Throughout my time at ThinkParQ, I have seen the global uptake and growth of BeeGFS across many industry sectors, and I am excited to now be leading our worldwide partnership and alliance network along with continuing to drive and strengthen our global marketing activities and brands” said Patterson. “We have built an amazing team of experts across our engineering, development and support teams, and with our newly formed go to market team, we are energized and ready to continue to the growth of ThinkParQ and BeeGFS to our global network of customers and partners.”
Developed and delivered to the market via ThinkParQ since 2014, BeeGFS has become the solution of choice for many companies over recent years. Originally highly favored by academia and research sectors, BeeGFS has been widely accepted into all industry verticals, and it has recently seen an uptake in non-traditional HPC environments including AI and the Media and Entertainment sectors.
“We strongly believe that BeeGFS is one of the most unique and truly public source parallel file systems on the market, that not only accelerates performance, but also remains as one of the easiest solutions to manage and install that delivers very fast results.” said Frank Herold, CEO of ThinkParQ. “Our team is really excited with what we have achieved and developed, along with where we are planning on going next. With our newly revised development roadmap which will be announced at our User Group in May, and our newly structured go to market team, we believe that our community, customers, and partners are in for a very exciting time.”
ThinkParQ will deliver its first live BeeGFS User Group “BUG23”, on Monday May 22nd, and will be exhibiting at ISC23.
About ThinkParQ
ThinkParQ GmbH strives to create and develop the fastest, most flexible, and most stable solutions for every performance-oriented environment. Established in 2014 as a spinoff from the Fraunhofer Center for High-Performance Computing, ThinkParQ drives the research and development of BeeGFS, and works closely with system integrators to create solutions. Visit http://www.thinkparq.com for further information.
About BeeGFS
BeeGFS is one of the leading parallel cluster file systems, developed with a strong focus on performance and designed for very easy installation and management. If I/O-intensive workloads are your problem, BeeGFS is the solution. For more information, visit www.beegfs.io.
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ACCOUNT BASED DATA
PR Newswire | April 24, 2023
Compass UOL, an agile engineering firm and a member of Oracle PartnerNetwork (OPN), has announced a new set of connectors integrated with Oracle Cloud CX. This innovation is targeted at companies seeking efficient growth through revenue transformation on that platform.
Oracle is already used by many for advertising, marketing, sales, e-commerce, customer service, and other critical functions. Oracle Cloud CX serves hundreds of companies; thousands more use Oracle enterprise systems, and there are five million registered members of Oracle's customer and developer communities worldwide.
Revenue transformation is an approach that seeks to improve how companies generate revenue, focusing on increasing business efficiency and profitability. It combines technologies, processes, and strategies to allow better financial operations, customers, and sales management.
Compass UOL, which partners with global companies, prioritizes continuous innovation leveraging cutting-edge technologies to help their clients transform their revenue and business models. That's why Compass UOL looks at the broader picture when undertaking these initiatives.
"At Compass UOL, we are always looking for ways to help our clients accelerate their revenue processes and maximize their net income potential," says Alisson Aguiar, Director of Customer Experience at Compass UOL. "That's why we are excited to introduce a new offering to our clients which integrates our digital transformation services with Oracle's Revenue Transformation, boosted by advanced ChatGPT technology."
The integrations designed by Compass UOL provide a series of new possibilities for customers:
ChatGPT Data Model Connector: ChatGPT training to analyze large volumes of data on sales, transactions, and other financial performance indicators to identify trends and patterns in customer behavior. They help enrich the models, adding insights from different content sources, helping to identify cross-sell opportunities.
ChatGPT Connector for Dynamic Pricing: Built to help set more accurate and competitive prices based on real-time market analysis and competitor data and automatically recommend price adjustments in response to changes in the market. This helps maximize revenue by balancing supply and demand and improving profit margins.
ChatGPT Connector for Customer Service: provides real-time customer support, helping resolve issues faster and more efficiently by using Open AI interfaces to provide real-time responses to questions from end consumers. This can lead to increased customer satisfaction and loyalty, which will lead to increased revenue over time.
"Revenue leaders often have to pivot to new business models or expand to hybrid models that incorporate subscriptions, products, and services when they look to modernize and compete. As businesses invest in initiatives, they also have to consider how the customer experience keeps up with these new strategies," said David Hicks, Group Vice President, Worldwide ISV Cloud Business Development, Oracle. "AI and machine learning have always been built into the core flows when we develop applications that help automate revenue activities. It is great to see how partners like Compass UOL are leveraging Oracle's CX applications."
The insights provided by the integrations will help companies optimize their revenue strategy, Aguiar said. "All this can increase the company's revenue and profitability, which is a huge challenge for every company in this post-pandemic scenario."
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program designed to enable partners to accelerate the transition to cloud and drive superior customer business outcomes. The OPN program allows partners to engage with Oracle through track(s) aligned to how they go to market: Cloud Build for partners that provide products or services built on or integrated with Oracle Cloud; Cloud Sell for partners that resell Oracle Cloud technology; Cloud Service for partners that implement, deploy and manage Oracle Cloud Services; and License & Hardware for partners that build, service or sell Oracle software licenses or hardware products. Customers can expedite their business objectives with OPN partners who have achieved Expertise in a product family or cloud service. To learn more visit: http://www.oracle.com/partnernetwork.
About Compass UOL
Compass UOL is a digital transformation services company. We design and build digital native platforms using cutting-edge technologies to help companies innovate, transform their businesses, and thrive in their industries. We cultivate the best talent, creating opportunities to improve people's lives and focusing on how disruptive technologies can positively impact society.
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BUYER INTENT DATA
Folloze | April 06, 2023
Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the addition of a new highly sophisticated identity sourcing enhancement for the Folloze BX 3.0 platform that enables marketers to reach an entirely new level of personalization. For the first time ever, enterprise marketers will be able to leverage Folloze’s persistent identity matching, a model now enhanced with marketing automation cookie matching, to create the richest picture yet of an individual buyer and their needs, using the combination of known and unknown identity insights and behavioral data all in one view. In early testing, cookie matching yields up to 40% more known leads, which helps marketers more effectively target them throughout the buyer’s journey. Cookie matching is now available across leading marketing automation solution providers including Marketo and Eloqua.
Folloze’s cookie matching debuts at a time when organizations face increasing challenges in trying to provide a more relevant, engaging experience when many online visitors are still unknown. While ABM has made significant inroads to help marketers create content that meets the priorities and interests of the company or account, it is limited in knowledge of the buyer as an individual, which affects the ability to prioritize and personalize marketing efforts. Folloze’s unique identity model now with enhanced cookie matching capabilities incorporates first and third-party behavioral data to take a casual browser from being unknown to known much quicker. Now marketers will be able to fully understand exactly who is on the buying side, where they are in their journey, whether they are already a lead in the system, and what they are most likely to need next. Knowing such information is critical for sales and marketing insights as well as AI modeling– all of which can create a far better experience for prospects, buyers and customers, while positively impacting revenue.
“When it comes down to it, people don’t like form fills, and they provide only a small piece of information about a buyer. Yet this invasive tool remains the norm today. Folloze is providing marketers a better way to learn about their customers with identity matching and behavioral data that helps enhance the buyer journey,” said David Brutman, Co-founder and Chief Product Officer at Folloze. “Through our persistent commitment to innovation, we can now help marketers improve their ability to identify and truly understand who their prospects are so that they can serve them much more effectively– and efficiently– at scale.”
The “Journey Factor” into the Known and Unknown
Folloze has long provided a variety of ways to identify contacts within an account early on. This includes the traditional form fill, clicking into a trackable link, or informed content matching provided by other data sources including 6sense and Demandbase. Now, marketers can take this to the next level with Folloze’s industry-leading technology. The identity matching solution allows for a completely progressive identity. Folloze identifies individual buyers very quickly, especially if they are already in its database, or on one of the platforms with cookie matching integration, and then it surfaces their entire activity history to deliver a complete picture that allows marketers to understand the buyer’s unique journey.
This powerful identity model, enhanced with cookie matching capabilities, or what Folloze refers to as the “journey factor,” is truly novel in that it combines known and unknown identity markers with behavioral data to get the richest picture of the buyer and their needs. This means marketers are no longer dependent on IP matching alone.
“Since we began using the BX 3.0 platform, we have seen increased results and impact from all that Folloze enables us to do – and it just keeps getting better as the company adds new capabilities,” said Itamar Sabo, Vice President of Growth Marketing and Demand Generation at Gigamon. “The automated cookie matching gives us more insight into the prospects we want to convert and where to spend our energy. It makes our job much easier as we can see buyers as actual people for the first time, and that pays big dividends for us.”
The newest addition to the Folloze BX 3.0 platform continues to enhance its data to provide the highest level of identification across the martech system. Although the platform can be informed by other sources, it also provides a standalone identity model for “persistent identity” as buyers engage in different ways and places.
Notably, Folloze does not use third-party data. Its system is based solely on first-party data, optimizing on the data it has. Folloze adheres to strict opt-in policies.
To learn more about Folloze BX 3.0 and its new features, please visit: https://engage.folloze.com/launch30
About Folloze
Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), is used by B2B marketing, sales, and revenue teams. Folloze BX 3.0 empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including ServiceNow, Google Cloud, Cisco, Autodesk, Gigamon, and UL trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/.
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