ABM ACCOUNTS

Demandbase’s Presence Across the World is Growing

Demandbase | February 18, 2022

Demandbase’s Presence Across the World is Growing
Demandbase is accelerating growth across the world with its B2B-centric products and services. It has offices in the United States, India, and United Kingdom. The company is expanding exponentially. It is hiring across different locations to support its growth in customer acquisition and revenue outside the United States. It has seen amazing growth in India, Nordics, United Kingdom, and Japan. Many other countries are harnessing Demandbase’s services for business growth. In the past year, Demandbase’s United Kingdom office has more than 35 new mid-market and enterprise customers. It plans to make strategic hires across its account management, sales, and customer success departments.

"We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase.

"We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase. "Our growth is driven by the fact that B2B sales and marketing teams are realizing they need a clear way to remove the guesswork from their go-to-market strategies. Demandbase provides that in spades, helping organizations prioritize accounts that are primed for sales and avoid wasting budget on those that aren't. Our market-leading technology just keeps getting better, giving our customers the top go-to-market suite available to power their success."

Demandbase stands strong despite having some formidable competitors in the market. It was named a Leader in the inaugural 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms. In addition, it is the only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-based Marketing Platforms.

Spotlight

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.

We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

Spotlight

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.

We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

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CORE ABM, ABM ACCOUNTS

Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Madison Logic | December 12, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. “We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms as we continue to provide global enterprises with a competitive edge,” said Tom O’Regan, CEO of Madison Logic. “We believe our position as a Challenger reaffirms our commitment to empowering B2B marketing teams to execute data-driven campaigns across today's dominant paid media channels that deliver superior pipeline impact and ROI.” “We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms as we continue to provide global enterprises with a competitive edge,” said Tom O’Regan, CEO of Madison Logic. The Gartner Magic Quadrant is a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The Gartner Magic Quadrant for Account-Based Marketing Platforms enables marketers to get the most from market analysis in alignment with their unique business and technology needs. With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The company's comprehensive and data-driven approach accelerates the customer journey and shortens sales cycles to positively impact ROI, even within today’s complex and competitive marketing landscape. This includes: Optimized Account Insights: Access to ML Insights, a holistic signal comprised of three primary data sources used to identify the companies demonstrating the highest propensity to purchase. Advanced Multi-Channel Program Activation: Seamlessly deliver personalized messaging and maximize engagement with each member of the buying committee across the three dominant paid media channels: comprehensive ABM Display Advertising, ABM Content Syndication, and ABM Social Advertising with LinkedIn. Enhanced Measurement and Campaign Support: Validate campaign performance and optimize account engagement with fully managed customer service and support ranging from account prioritization to campaign deployment. By leveraging enhanced data to execute global multi-channel ABM strategies that meet rapidly growing customer expectations, Madison Logic clients deliver superior results. The company's ABM Success Series showcases how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle: “We use Madison Logic’s intent data to help us maximize the effectiveness of our marketing spend. Intent helps us further tighten our target accounts. And we use ABM Content Syndication and ABM Display Advertising to help us get the right message to the right people within the right accounts at the right time.” - Andrew Ward, Marketing Director for Salesforce Australia and New Zealand “Almost immediately after employing a multi-channel ABM strategy with Madison Logic, we were able to prioritize the accounts demonstrating in-market research and efficiently drive the type of engagement our sales team needs to fill their pipeline.” - Mike Ellis, Senior Corporate Marketing Manager, Higher Logic “Our experience with the Madison Logic support team has been great. One thing they do help with on an ongoing weekly, biweekly, monthly basis is more complex reporting. They’ll bring in their Product Team, their Data Team, Ad Ops just to make sure all of our questions and concerns are addressed.” - Thomas Matthew, Senior Manager Digital Marketing at Vonage Visit http://www.Gartner.com to access the full report. To learn more about Madison Logic, visit http://www.madisonlogic.com About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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CORE ABM

TrustRadius Empowers Self-serve Technology Buyers with Comprehensive Product Information and Tools

TrustRadius | January 09, 2023

TrustRadius, a B2B technology decisioning platform, has released a report called "2022 B2B Disconnect: The Age of the Self-Serve Buyer," which found that virtually 100% of technology buyers expect to find user feedback, specs, pricing, and product demos without having to engage a salesperson. As a result, TrustRadius has added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, including pricing, interactive demos, product videos, user-generated video reviews, and security documentation. The report's findings show that there has been a big change in how buyers of technology work with B2B companies. The company has also introduced research boards, which allow buyers to evaluate alternatives and organize their research to streamline the decision-making process. TrustRadius has found that technology providers are able to connect with their target audience more effectively through its platform, increasing brand preference and reducing waste in go-to-market strategies. With its new features, TrustRadius is helping buyers and sellers in the B2B technology market get along better. "We introduced pricing on product profile pages in June 2021. Within a year, we saw a 288% increase in traffic to our pricing pages. In November 2022, outranking major review sites, TrustRadius' website yielded the highest referral traffic from organic search results, with buyers searching for product pricing. This is a clear signal that we are helping buyers make informed buying decisions." Mike Galyen, Chief Product Officer, TrustRadius Vendors using the platform have also seen cost-per-click savings, increases in organic traffic and conversions, and have had success in generating enterprise opportunities. TrustRadius wants to be the best B2B platform for making decisions about technology by giving buyers all the data, content, tools, and knowledge they need to make smart choices. About TrustRadius TrustRadius provides the most credible technology decisioning platform available, assisting buyers in making confident decisions by providing thorough, vetted product information as well as user-generated content contributed by other users. Technology providers now have the ability to tell their own unique stories, engage buyers with high purchase intent, and gain insights from their customers. Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures are the companies that have provided financial support to TrustRadius. This company was established by a group of highly successful businesspeople and is headquartered in Austin, Texas.

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ABM ACCOUNTS

Fusion92 Acquires Big Footprint to Boost Growth Marketing Capabilities

Fusion92 | January 06, 2023

Fusion92, a marketing transformation company based in Chicago, has acquired Big Footprint, a search-centric digital agency based in Denver. With this purchase, Fusion92 will be able to learn more about digital marketing and SEO, which will help the company better serve its clients. Big Footprint will bring its expertise in search engine marketing to Fusion92, allowing the company to enhance its offerings in technical and on-page search engine optimization, website architecture, and authority development. This is the third acquisition made by Fusion92 in 2022, following the acquisitions of DP+ and Conversion Fanatics. With these purchases, Fusion92 is putting together a full suite of digital marketing services to help their clients reach their goals. "Integrating Big Footprint's expertise—notably their results-driven, measurable SEM capabilities—enhances Fusion92's offering around technical and on-page SEO, website architecture, and authority development, adding search power to our end-to-end holistic offering. We are thrilled to expand our team with a diverse, authentic group that not only takes good care of clients and each other but also brings their unique perspectives to the table to enhance our consultative offering for brands." Matt Murphy, founder and CEO of Fusion92 Fusion92 is interested in acquiring companies that specialize in data science, website/IT, business transformation, and consultative marketing solutions. With the acquisition of Big Footprint, Fusion92 is well on its way to becoming a leader in marketing transformation. About Fusion92 Fusion92 is an independent marketing transformation company that has been around since 1999. It is based in Chicago and is backed by Serata Capital Partners and Landon Capital Partners. The company has a big presence in Detroit, Austin, and Denver, and it offers a full stack of services and products that help brands get huge returns. Fusion92 works with B2B and B2C clients as a trusted advisor and partner, using the firm's expertise to find new ways to solve business problems. Fusion92 offers a variety of creative solutions that are based on data and speed up growth.

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