ABM ACCOUNTS

Demandbase’s Presence Across the World is Growing

Demandbase | February 18, 2022

Demandbase’s Presence Across the World is Growing
Demandbase is accelerating growth across the world with its B2B-centric products and services. It has offices in the United States, India, and United Kingdom. The company is expanding exponentially. It is hiring across different locations to support its growth in customer acquisition and revenue outside the United States. It has seen amazing growth in India, Nordics, United Kingdom, and Japan. Many other countries are harnessing Demandbase’s services for business growth. In the past year, Demandbase’s United Kingdom office has more than 35 new mid-market and enterprise customers. It plans to make strategic hires across its account management, sales, and customer success departments.

"We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase.

"We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase. "Our growth is driven by the fact that B2B sales and marketing teams are realizing they need a clear way to remove the guesswork from their go-to-market strategies. Demandbase provides that in spades, helping organizations prioritize accounts that are primed for sales and avoid wasting budget on those that aren't. Our market-leading technology just keeps getting better, giving our customers the top go-to-market suite available to power their success."

Demandbase stands strong despite having some formidable competitors in the market. It was named a Leader in the inaugural 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms. In addition, it is the only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-based Marketing Platforms.

Spotlight

Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.

Spotlight

Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.

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ACCOUNT BASED DATA

RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing

RollWorks | September 09, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks' proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audiences on LinkedIn. With this news, RollWorks builds upon its current integration for LinkedIn that allows customers to run their single image Sponsored Content ads through the RollWorks platform via their RollWorks account. The new integration allows customers to connect their own LinkedIn Campaign Managers account, which provides the flexibility to push RollWorks-created Audience Lists to their LinkedIn Campaign Manager account and leverage all LinkedIn ad formats and targeting capabilities. "RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks. "RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks. "Audience Syncing is a powerful new integration that strengthens our ongoing collaboration with LinkedIn and gives our customers more flexibility to use RollWorks and LinkedIn together in the way that works best for them." Using Audience Syncing for LinkedIn, customers can: Get even more targeted with LinkedIn audiences using RollWorks' segmentation capabilities: a huge value-add to account-based marketers using both platforms RollWorks segmentation creates hyper-specific targeting using specific attributes like intent, engagement, and G2 searches. Customers can then layer on native LinkedIn facets like Job Title, Member Skills, and Company Growth Rate. Use all available LinkedIn ads: building off of the current RollWorks integration with LinkedIn Ads, which offers single image sponsored content ads, customers can now use all LinkedIn ads, such as Video, Event, Lead Gen Forms, Conversation Ads. Connect multiple LinkedIn Campaign Manager accounts to RollWorks Learn more about how to easily sync your RollWorks Audiences to your LinkedIn ad accounts. If you're at HubSpot INBOUND® 22 in Boston this week, stop by the ABM For Small Teams session with Randi Barshack, CMO of RollWorks, and Kaitlin Bellay, Head of Partner Marketing at LinkedIn, today, Thursday, September 8, at 2:20 pm ET in the LinkedIn Lounge. And check out the complete list of RollWorks events at HubSpot INBOUND activities here. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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6sense Creates Stronger Audience Insights with ON24 to Drive More New Business

6sense, ON24 | September 01, 2022

6sense, a leading sales and marketing technology company, is using ON24 (NYSE: ONTF) digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. “ON24 allows us to reach more potential customers and generate growth by measuring account progression and prioritizing high-quality leads,” said Grace Kleaveland Kupczak, digital strategy and growth marketing manager at 6sense. “With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.” 6sense Revenue AI is an account engagement platform that helps business-to-business organizations achieve predictable revenue growth using the power of artificial intelligence, data, and machine learning to efficiently convert pipeline to revenue. ON24 Webcast Elite is a key part of the company’s marketing strategy to educate potential buyers and help sales teams prioritize accounts. ON24 Webcast Elite allowed 6sense to easily scale its global demand generation activities, powering its various demo programs, outreach campaigns, and programmatic advertising. 6sense live events leverage custom branding, engagement-driving interactive console widgets, and seamless technology integrations to engage with clients and prospects more effectively. The company integrates ON24 audience engagement data from polls, chats, downloadable content, and Q&A with their own data programs to measure account progression and engagement. These insights helped 6sense determine which leads were ready for a sales contact and more likely to convert to a new customer. “Martech leaders like 6sense understand the power of audience data and how digital engagement effectively builds relationships and captures leads,” said Shalini Mitha, vice president of product marketing at ON24. “Martech leaders like 6sense understand the power of audience data and how digital engagement effectively builds relationships and captures leads,” said Shalini Mitha, vice president of product marketing at ON24. “6sense is producing digital experiences that provide deep analytics and insights that lead to more meaningful customer interactions and revenue growth.” The ON24 platform includes ON24 Webcast Elite, ON24 Go Live, ON24 Forums, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems. To learn how the ON24 platform enables 6sense to create unique webinars and digital content experiences that engage audiences, read their case study at https://www.on24.com/customer-stories/how-6sense-leverages-on24-to-create-winning-account-based-experiences. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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ABM ACCOUNTS

Selling Signals Acquired by TechnologyAdvice as Part of Marc Waring Ventures Deal

Selling Signals, TechnologyAdvice | August 23, 2022

Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022. "We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals. "We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals. "The mission and vision of TechnologyAdvice closely align with our own, and we look forward to collaborating with other media brands in their portfolio to grow our collective audience of B2B tech buyers." The acquisition provides Selling Signals the resources to pursue its vision of becoming the go-to digital resource and community for sales professionals. Through this purchase, Selling Signals will also work directly with the TechnologyAdvice team to deliver the best information to technology buyers and vendors across its entire portfolio of online publications. About Selling Signals Selling Signals is an online publication with the mission of providing the most comprehensive and actionable advice for salespeople on the internet. We help our community of readers solve real problems through in-depth ultimate guides, how-to articles, and independent software reviews written by our editorial team of sales experts. Current topics include lead generation, lead nurturing, deal-closing, and sales software. Visit SellingSignals.com for more. About TechnologyAdvice TechnologyAdvice is a leading B2B platform, delivering advice and facilitating connections between business technology decision-makers and the world's best technology companies. They have been listed in the Inc. 5000 list of America's fastest growing private companies six times, and are a six-time recipient of the annual Tennessee Top Workplaces awards. The TechnologyAdvice portfolio includes 20 digital media brands which connect over two million technology buyers with the world's best technology companies each year. For more information visit TechnologyAdvice.com.

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