CORE ABM

Digital Marketing Agencies Can Now Leverage Jabmo’s PowerPak Agency ABM Solution for Targeted Campaigns

Anusree Bhattacharya | June 23, 2021

Digital Marketing Agencies Can Now Leverage Jabmo’s PowerPak Agency ABM Solution for Targeted Campaigns
Jabmo, the foremost Account-Based Marketing (ABM) solutions provider to the manufacturing and life sciences industries, announces the release of its PowerPak Agency ABM Solution for account-based IP advertising. Being subscription-based and self-service offering, B2B marketing agencies and professionals can access Jabmo’s curated IP company audience segments to launch highly targeted, zero-wastage account-based IP ad campaigns.

Nick Heys, founder and CEO of Jabmo, said, “The death of the third-party cookie is changing the way B2B marketers must create audiences for programmatic advertising. But most companies are not yet ready. With the Jabmo PowerPak ABM Agency solution, we provide a powerful, privacy-compliant way for B2B agencies to reach and engage with clients’ target accounts throughout the complete buying cycle. With Jabmo, agencies are getting much more than our Company/IP address segments for display advertising. They’re also getting the support that Forrester has recognized as a Leader in ABM Platforms.”

Jabmo has been selling account-based advertising services since 2014 directly to the world’s largest manufacturing and life science companies. For the first time, Jabmo has revealed its technology platform and IP company database to B2B agencies and professionals. Agencies can visit the Jabmo website, upload their target account list, receive campaign segments, and configure optimal settings in their demand-side platform (DSP). In this way, they can set up account-based IP ad campaigns.

Spotlight

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.


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