DiscoverOrg Launches AccountView to Optimize Account-Based Marketing Success

benzinga | February 09, 2017

DiscoverOrg Launches AccountView to Optimize Account-Based Marketing Success
On the heels of being named the top ABM tool by G2 Crowd, DiscoverOrg announced the launch of AccountView, the latest in a series of new features designed to accurately identify and engage with target accounts that have a high likelihood to purchase - the foundational element of any account-based everything approach.

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The digital marking landscape continued evolving in 2018. Consumer adoption of voice assistants increased, leaving retailers to figure out how to capitalize off the conversational commerce trend. SEO is shifting from keyword targeting to optimizing for user intent. The competitive space for paid sea


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According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study, which examined the purchasing habits of over 1,200 buyers of business banking in the United Kingdom and business insurance in the United States, found that lack of brand awareness is four to eight ti...

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This Account-Based Advertising Software market research exhibits industrial analysis, growth factors, driving factors, and recent market trends, which will be extremely beneficial to the industry's newly entering major players. This Account-Based Advertising Software market study is crucial for them since it includes all of the profit-making aspects that play a significant role in driving the industry's growth. These elements include technical advancements, confrontations, and chances for participants, and current inclinations. One can obtain a complete evaluation of the market as well as a basic overview of the market's evolution. All of this data is presented in the form of an ...

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Uberflip has been recognised in the B2B Content Engagement Solution Report

Uberflip | July 23, 2021

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The digital marking landscape continued evolving in 2018. Consumer adoption of voice assistants increased, leaving retailers to figure out how to capitalize off the conversational commerce trend. SEO is shifting from keyword targeting to optimizing for user intent. The competitive space for paid sea

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