Engagio Launches ‘Dash Account Based Attribution’ to Help Marketers Measure and Understand the Impact of ABM Initiatives

Engagio, the leading marketing orchestration software company, today announced a significant new product: Dash Account Based Attribution. The new product gives B2B marketers multi-touch attribution to help them measure ROI and make better decisions about driving business outcomes at high-value accounts. Unlike other tools that are lead-centric and focus on an individual, Dash Account Based Attribution helps marketers understand the impact of programs on multiple people within an account. Dash Account Based Attribution supports multiple models and provides native Salesforce.com dashboards for greater flexibility.