Former LinkedIn and Google Executive Joins Vidyard to Transform B2B Sales

Vidyard | January 12, 2023 | Read time : 05:00 min

Vidyard to Transform B2B Sales

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment.

Jonathan spent over a decade at LinkedIn, most recently as VP of Global Sales Solutions, where he oversaw their Sales Solutions team. The team's objective was to inspire sales professionals to put their customers first and to develop trustworthy and valued buyer-seller relationships. Jonathan formerly served as the Country Manager for Google Canada and held numerous leadership roles at AOL.

Michael Litt, co-founder and CEO of Vidyard, stated, "His unique experience as a global leader at LinkedIn will be a tremendous asset as we build on our mission to empower every go-to-market professional with the tools and knowledge they need to be successful in the new era of digital customer communication."

(Source: Businesswire)

Lister joins Vidyard after a successful year in which video became a new growth engine for thousands of sales teams. According to Demand Metric's 2022 State of Video Report, 82% of go-to-market teams say video is becoming essential in communicating with customers, and 70% of sales representatives say video converts better than any other kind of content.

New product offerings make it easier for more sellers to send professional videos. In addition, Vidyard users may now take advantage of the following new features:

  • Video Templates
  • Salesloft Insights Integration
  • Enhanced Editing
  • Community-Contributed Templates
  • Sales Feed Learning Hub
  • Video Chapters

About Vidyard

Vidyard is a video platform for sales and marketing. Over 250,000 businesses utilize its video messaging and hosting solutions to better connect with their consumers and prospects. It helps organizations in high-tech, SaaS, financial services, professional services, and other sectors alter their approach to remote sales, marketing, and customer care via asynchronous video. The platform is used by global leaders and industry pioneers on the Fortune 500 list and beyond to drive their video strategy and convert viewers into customers.


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