ACCOUNT BASED DATA

FUSIONWRX. Inc. Runner-Up at AMA’s Pinnacle Awards Department

FUSIONWRX Inc | January 31, 2022

FUSIONWRX. Inc. Runner-Up at AMA
FUSIONWRK Inc., a Flottman Company, is a full-service marketing agency in Northern Kentucky. It focuses on digital marketing and specializes in building and optimizing Google Business Profiles. It was one of the only two finalists for the 2021 ‘Best Customer Experience Execution’ Pinnacle Award from the American Marketing Association (AMA). This runner-up honor was to recognize its contribution to improving online presence and sales entitled ‘Increasing Online Sales Success for the Jeff Wyler Automotive Family.’

The Cincinnati AMA honors hundreds of unique marketers through its Pinnacle awards. They are the highlight of the year for local marketers. They celebrate regional industry excellence and put in spotlight the top performers across Kentucky, Ohio, and Indiana in the fields of marketing, promotions, entrepreneurship, and advertising.

In early December 2021, it named FUSIONWRX and Health Carousel as finalists for the ‘Best Customer Experience Execution’ award. This category is the ultimate marketing tool to highlight exceptional customer experience. It accepts submissions from organizations that offer solutions to anticipate wants, problems, needs to make a difference. FUSIONWRX worked for the Jeff Wyler Automotive Family when it was forced to modify the way it does business by shifting from face-to-face sales to an online sales format. FUSIONWRX made Jeff Wyler’s online sales and purchase portals more viable, visible and accessible during the pandemic. It verified information, enhanced the content and increased imagery across all thirty Jeff Wyler dealership Google Business Profile Listings. It resulted in exponential organic search traffic and potential purchaser website visits which brought Jeff Wyler more opportunities, interest and sales.

According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.”

According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.”

FUSIONWRX serves clients in the financial, educational, food and service industries. It works with companies of all sizes, from private to family businesses and even Fortune 500 companies.

Spotlight

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. McKinsey reports as many as 30% to 40% of U.S. consumers have switched brands or retailers, and the majority intend to continue their new shopping behavior. Many switchers seek better prices, but other motivators include product availability, quality and purpose.

Spotlight

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. McKinsey reports as many as 30% to 40% of U.S. consumers have switched brands or retailers, and the majority intend to continue their new shopping behavior. Many switchers seek better prices, but other motivators include product availability, quality and purpose.

Related News

CORE ABM

Turing Reports Streamlined Account-Based Marketing Success with CloseFactor

CloseFactor, Turing | September 08, 2022

CloseFactor today announced that Turing, the AI-powered platform connecting leading companies across various industries with the world’s largest pool of vetted software developers, is successfully deploying CloseFactor to accelerate account-based marketing (ABM) and the prioritization and qualification of target accounts for sales. Turing has revolutionized how organizations across industries hire top developer talent by harnessing powerful AI capabilities to source, vet, and match nearly two million developers worldwide to businesses that need them. Turing customers quickly find qualified software developers with the skillsets best suited to their open positions, saving them significant time and expenses. With continuing momentum toward remote workplaces—particularly for developer roles—Turing’s proven expertise in optimizing the remote hiring journey for its customers is increasingly beneficial. To capitalize on demand growth, the fast-scaling unicorn needed to rapidly prioritize and qualify accounts and personas within this massive addressable market. Getting this right would enable Turing to increase the efficiency of its ABM efforts and drive greater pipeline growth. Turing implemented the CloseFactor platform, leveraging the AI/ML-powered solution to unlock granular visibility into the current hiring activity and pain points among Turing’s potential customers. With this visibility, Turing gained the insights required to understand the needs of its high-priority accounts, helping them continuously identify the right buyer personas and the context of their organizational initiatives for Turing to target tailored outreach. Turing’s ABM and sales teams have been successfully utilizing CloseFactor’s unique capabilities to prioritize the highest-potential accounts and take the fastest route to successfully engaging—and converting—those customers. CloseFactor’s automation has also eliminated manual and often-tedious efforts by Turing sales account executives, who no longer need to manually examine accounts one at a time to identify organizations actively seeking developer staff augmentation. Instead, account executives can now focus on prospecting, leveraging CloseFactor to automatically create outbound sales target lists instantly. Using CloseFactor also frees up Turing’s ABM team to focus more acutely on current account expansions and has enabled Turing to achieve a much higher return from its pipeline. “CloseFactor’s efficient, automated, data-driven platform takes the guesswork out of our ABM and sales teams’ account prioritization,” said David No, Director of Account-Based Marketing, Turing. “Just like our own solution, CloseFactor understands the power that AI can wield to solve key inefficiencies within the broader B2B technology marketplace. The platform gives us clear insights to approach the right customers knowing the full context of their needs. That downhill process has absolutely transformed our sales and ABM effectiveness.” “Turing’s groundbreaking B2B technology, rapid growth trajectory, and vast addressable market make the company a perfect pairing for our platform,” said Ben Cheung, co-founder & COO of CloseFactor. “Turing’s groundbreaking B2B technology, rapid growth trajectory, and vast addressable market make the company a perfect pairing for our platform,” said Ben Cheung, co-founder & COO of CloseFactor. “We’re proud to provide the AI/ML-powered automation to streamline and focus Turing’s marketing and sales activities, and to help expedite customer conversion via a complete contextual understanding of those opportunities.” Read the full case study here. Be part of the CloseFactor journey by looking at our open roles here. About CloseFactor CloseFactor uses machine learning to automatically curate unstructured information about companies and extract meaningful intelligence that go-to-market teams can act on. With this intelligence, we help companies identify their best customers, empower their sales forces at scale, and exceed growth expectations. About Turing Turing is leading the Talent Cloud category with the world’s largest vetted pool of developers. The company’s Intelligent Talent Cloud uses AI to source, vet, match and manage nearly two million developers and engineers worldwide, empowering companies to quickly hire high-quality engineering teams at the touch of a button. Turing counts a broad range of industry-leading companies among its customers, including Johnson & Johnson, Pepsi, Disney, Rivian, and OpenAI. The company has received numerous awards including Forbes “America’s Best Startup Employers,” The Information’s “Top 50 Most Promising B2B Startups,” and Fast Company’s Annual List of the “World’s Most Innovative Companies.” Turing has raised over $140 million from investors, including WestBridge Capital, Foundation Capital, Stanford StartX and executives from Google, Facebook, Microsoft, and Amazon, and its last round was on a $4 Billion valuation cap. To learn more about Turing visit turing.com.

Read More

ACCOUNT BASED DATA

Infobip Builds an Integration for HubSpot to Enhance Customer Experience

Infobip, HubSpot | August 30, 2022

Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience and boost engagement and sales. Numerous studies show that customers would rather message a business than call and many expect business messaging to become even more popular in future. Responding to its clients’ needs, HubSpot wanted to offer the best omnichannel experience. Now HubSpot’s clients can access Infobip’s market-leading omnichannel communications platform, as ranked by tech analyst Omdia. By syncing Infobip’s WhatsApp and SMS channels with HubSpot, businesses can send automated messages and updates to deliver faster and more efficient communication. Businesses can accelerate sales by automating the sharing of payment links and generate automated support messages to deliver faster customer support. They can also offer enhanced security by providing verification and authentication codes to customers during login via fast and secure WhatsApp or SMS. The integration is part of Infobip’s strategy to help Software-as-a-Service (SaaS) providers access a market-leading Communication Platform-as-a-Service (CPaaS), supporting businesses as they reinvent how they communicate with customers. Scott Brinker, VP of Platform Ecosystem at HubSpot, said: “Our clients want to be able to interact with their customers on the right channel at the right time. With the Infobip integration, our customers now have access to market-leading customer communications over WhatsApp and SMS, helping them to enhance engagement, increase loyalty and ultimately drive sales.” Scott Brinker, VP of Platform Ecosystem at HubSpot, said: “Our clients want to be able to interact with their customers on the right channel at the right time. With the Infobip integration, our customers now have access to market-leading customer communications over WhatsApp and SMS, helping them to enhance engagement, increase loyalty and ultimately drive sales.” Veselin Vukovic, VP of Strategic Partnerships at Infobip, said: “More and more customers want to message a business than make a call. Businesses need to be where their customers are, which is why we’ve built an integration with HubSpot to offer its customers access to our best-in-class communications platform that provides a comprehensive range of capabilities and features. Our integration with HubSpot demonstrates our commitment to building connected customer experiences.” HubSpot App Partners are independent software vendors who have built an integration with HubSpot and been accepted to the App Marketplace. HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. App Partners comply with a set of requirements. About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. Recent award wins include: Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022) Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022) Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021) Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021) Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

Read More

ACCOUNT BASED EXECUTION

Terminus Named a Leader Among B2B Advertising Solutions

Terminus | August 05, 2022

Terminus, the industry’s only true ABM platform for revenue growth, received recognition as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” Terminus received the highest possible scores in the innovation roadmap, delivery model, business audience matching, ad-level reporting, and cross-channel breadth. “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report said. “Customers can already customize brand safety, target anonymously, and toggle settings that use audience data they deem sensitive.” The Forrester Wave™ evaluated 14 category providers according to current offering, strategy and market presence. When assessing Terminus, Forrester Wave™ found it: Has superior cross-channel breadth and inventory discovery, which “include activation across display, video, connected television (CTV), audio, LinkedIn, email, and native, all without leaving the Terminus user interface.” “Earned high marks for business audience matching and context reach,” with Terminus CDP enabling “robust B2B audience identification, segmentation, and identity resolution” Has private marketplace (PMP) and guaranteed inventory available across all channels and has secured “exclusive premium media deals with major audio and television publishers.” “With remote and hybrid work environments, increasing data privacy regulations and evolving economic conditions, buyers are harder than ever to reach,” said Natalie Cunningham, CMO of Terminus. “Add to that, increased budget scrutiny and B2B marketers can’t afford to miss opportunities to engage with their ideal customers. Advertising is the lifeblood of marketing programs, and Terminus’s solution clearly leads the way in helping marketers maximize their spend and drive meaningful revenue impact.” “With remote and hybrid work environments, increasing data privacy regulations and evolving economic conditions, buyers are harder than ever to reach,” said Natalie Cunningham, CMO of Terminus. Today’s news follows Terminus’s launch of Terminus CTV and Audio to enable marketers to drive brand awareness and boost revenue through connected TV and audio ads. The company was also named a Leader among ABM platforms in The Forrester New Wave™: ABM Platforms, Q1 2022 report, and among Customer Data Platforms (CDP) in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. About Terminus Terminus is the industry’s only true ABM platform for revenue growth. As the ABM category creators, our mission is to empower marketers to drive revenue impact for a sustainable growth advantage. With our true ABM Platform, 1000+ customers including Gainsight, Roche, and Dow Jones have turned marketing into a growth engine. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

Read More