ACCOUNT BASED DATA
PR Newswire | April 24, 2023
Compass UOL, an agile engineering firm and a member of Oracle PartnerNetwork (OPN), has announced a new set of connectors integrated with Oracle Cloud CX. This innovation is targeted at companies seeking efficient growth through revenue transformation on that platform.
Oracle is already used by many for advertising, marketing, sales, e-commerce, customer service, and other critical functions. Oracle Cloud CX serves hundreds of companies; thousands more use Oracle enterprise systems, and there are five million registered members of Oracle's customer and developer communities worldwide.
Revenue transformation is an approach that seeks to improve how companies generate revenue, focusing on increasing business efficiency and profitability. It combines technologies, processes, and strategies to allow better financial operations, customers, and sales management.
Compass UOL, which partners with global companies, prioritizes continuous innovation leveraging cutting-edge technologies to help their clients transform their revenue and business models. That's why Compass UOL looks at the broader picture when undertaking these initiatives.
"At Compass UOL, we are always looking for ways to help our clients accelerate their revenue processes and maximize their net income potential," says Alisson Aguiar, Director of Customer Experience at Compass UOL. "That's why we are excited to introduce a new offering to our clients which integrates our digital transformation services with Oracle's Revenue Transformation, boosted by advanced ChatGPT technology."
The integrations designed by Compass UOL provide a series of new possibilities for customers:
ChatGPT Data Model Connector: ChatGPT training to analyze large volumes of data on sales, transactions, and other financial performance indicators to identify trends and patterns in customer behavior. They help enrich the models, adding insights from different content sources, helping to identify cross-sell opportunities.
ChatGPT Connector for Dynamic Pricing: Built to help set more accurate and competitive prices based on real-time market analysis and competitor data and automatically recommend price adjustments in response to changes in the market. This helps maximize revenue by balancing supply and demand and improving profit margins.
ChatGPT Connector for Customer Service: provides real-time customer support, helping resolve issues faster and more efficiently by using Open AI interfaces to provide real-time responses to questions from end consumers. This can lead to increased customer satisfaction and loyalty, which will lead to increased revenue over time.
"Revenue leaders often have to pivot to new business models or expand to hybrid models that incorporate subscriptions, products, and services when they look to modernize and compete. As businesses invest in initiatives, they also have to consider how the customer experience keeps up with these new strategies," said David Hicks, Group Vice President, Worldwide ISV Cloud Business Development, Oracle. "AI and machine learning have always been built into the core flows when we develop applications that help automate revenue activities. It is great to see how partners like Compass UOL are leveraging Oracle's CX applications."
The insights provided by the integrations will help companies optimize their revenue strategy, Aguiar said. "All this can increase the company's revenue and profitability, which is a huge challenge for every company in this post-pandemic scenario."
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program designed to enable partners to accelerate the transition to cloud and drive superior customer business outcomes. The OPN program allows partners to engage with Oracle through track(s) aligned to how they go to market: Cloud Build for partners that provide products or services built on or integrated with Oracle Cloud; Cloud Sell for partners that resell Oracle Cloud technology; Cloud Service for partners that implement, deploy and manage Oracle Cloud Services; and License & Hardware for partners that build, service or sell Oracle software licenses or hardware products. Customers can expedite their business objectives with OPN partners who have achieved Expertise in a product family or cloud service. To learn more visit: http://www.oracle.com/partnernetwork.
About Compass UOL
Compass UOL is a digital transformation services company. We design and build digital native platforms using cutting-edge technologies to help companies innovate, transform their businesses, and thrive in their industries. We cultivate the best talent, creating opportunities to improve people's lives and focusing on how disruptive technologies can positively impact society.
CMSWire | April 13, 2023
Recently, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, launched Email Content Generator (beta), which provides GPT AI technology to allow customers to create marketing email campaigns based on industry, marketing intent, and brand voice. Email Content Generator is part of a suite of AI-powered features within Mailchimp, and this latest release represents the next step in Mailchimp’s goal to transform email marketing for small and mid-size businesses.
“We’re on a mission to make Mailchimp the only place where marketers can effortlessly create content optimized for their brand, their marketing channels, their objectives, and every member of their audience,” said Rania Succar, CEO at Mailchimp. “AI and text generation tools like ChatGPT have received a lot of attention recently, and for good reason. We see this as a supportive technology for marketers, and we want to provide them with approachable ways to use AI so that they can automate, generate, and optimize content to save time and trust that what we’re serving them is tailored to help them reach their goals.”
Democratizing AI for Marketers
Over the last several years, Mailchimp has incorporated AI and machine learning capabilities into its platform to help marketers and small businesses market better and faster. Mailchimp made strategic acquisitions to bring AI technology into its email marketing platform, starting with Sawa in 2019 and Inspector 6 in 2020.
Mailchimp became part of Intuit’s AI-driven expert platform after the acquisition in 2021, and now has access to even more sophisticated data and tools that help the email marketing platform solve its customers’ biggest challenges with AI. Intuit has been driving AI innovation to help its customers solve their most important problems, accelerating personalized AI at scale for more than 100 million consumer and small business customers.
Mailchimp currently has 20+ AI and data science features in-app—such as Creative Assistant, Content Optimizer, Send-Day and Send-Time Optimization, Predictive Segmentation, and Product Recommendations —designed to help marketers and small business owners save time, send more effective marketing campaigns, and get smarter with their marketing decisions. In 2022 alone, Mailchimp generated more than 8 million data-backed recommendations with our AI-powered features.**
“Marketers and small businesses are spending a lot of time thinking about how they can apply AI without adding something new to their plates or relinquishing creative control,” said Jon Fasoli, Chief Data and Product Officer at Mailchimp. “We see generative AI fundamentally changing the landscape of creative work, and we’re here to help our customers apply it to their day-to-day marketing in meaningful ways so that they get more done and reach their goals faster. Email Content Generator and our AI-powered features can help them do just that.”
More about Email Content Generator and Mailchimp’s AI Features
Mailchimp users can generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to their customers. With the help of Email Content Generator, marketers can take content that GPT AI technology recommends for them and then customize that content to create highly personalized email marketing campaigns tailored to their brand, tone, and marketing intent, making email campaigns feel more authentic and relevant to their customers.
When creating an email campaign in Mailchimp’s new email editor tool, our customers can see three options of copy that match their industry, marketing intent, and tone of voice. Mailchimp customers can give a natural language prompt like, “write an email about our new product launch and offer 15% off orders today only,” and Email Content Generator will create three options that are even more targeted to the goal of their email campaign. Users can select an option generated for them that works best to drag and drop into their campaign, customize, and send to help them reach their audience and sell more.
Mailchimp’s content generation and optimization tools don’t just serve up content—they also break down why a campaign performs the way it did, with detailed insights and suggestions, and share recommendations for how to improve those campaigns and content. Small businesses and marketers can take advantage of Mailchimp’s data, which includes their specific industry’s data, to benchmark their marketing efforts across their industry and find the best day(s) and time(s) to send marketing campaigns to engage their customers.
Mailchimp uses a mix of in-house built models and third-party AI products to power its AI tools. Mailchimp is leveraging Intuit’s AI infrastructure which allows technologists across the company to “democratize” AI and build AI capabilities into Intuit products at scale for customers, resulting in 58 billion machine learning predictions per day and 730 million AI-driven customer help interactions per year across Intuit.
Email Content Generator is the latest addition to Mailchimp’s AI toolkit for marketers, along with features like:
Send Day and Send Time Optimization - Send Day Optimization takes the date range for a campaign (within Campaign Manager) and recommends the best day to send an email within that range based on industry benchmarks. With Send Time Optimization, Mailchimp adjusts the send time of an email to the predicted optimal time of day to send an email campaign.
Content Optimizer - When you send email campaigns to your audience, Mailchimp can help marketers decide how to create and design their marketing content. Mailchimp's Content Optimizer gives additional guidance with analysis, based on industry best practices, for readability and skimmability, calls to action, imagery, tone, as well as errors in link formatting, merge tags, spelling, and grammar.
Creative Assistant - Creative Assistant imports marketers’ brand assets and houses them in a brand kit, allowing them to populate their marketing with auto-generated designs using their brand colors, fonts, logos, and images. Mailchimp uses design best practices and AI to ensure that multichannel campaigns are both beautiful and consistent, but let users edit, resize, and publish easily, too.
Purchase Likelihood and Customer Lifetime Value - For customers who have integrated their e-commerce stores and/or QuickBooks Online accounts with the Mailchimp platform, Mailchimp uses e-commerce data, like individual purchase history and patterns, to help marketers estimate their customers’ lifetime value and likelihood to purchase again.
Customer Journey Builder Next Action Recommendations - Customer Journey Builder’s Next Action Recommendations help marketers analyze the behavior of similar users to recommend steps to add to a customer journey.
Subject Line, Header, Subheader Generation, and Preview Text Generation with GPT - These text generation tools complete the suite of email text generation products that allow Mailchimp users to generate entire emails in only a few clicks.
Alt-text Generation - Alt-text Generator analyzes the contents of a photo and recommends alternative text (alt-text) that describes the contents of the photo for visually impaired people.
Stock Image Suggestion- New Mailchimp users who may not have image assets related to their business when they first sign up will see on-brand stock image suggestions that are surfaced based on the text they provide about their business.
Campaign Performance Benchmarking - Campaign Performance Benchmarking groups helps marketers understand how their marketing compares to industry peers through statistics like growth rate and open rate.
Product Recommendations – Mailchimp customers can add product recommendation blocks to their emails based on predictions driven by prior purchase history and email interactions.
About Intuit Mailchimp
Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising— automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
ACCOUNT BASED DATA
Sendoso | March 13, 2023
Sendoso, a leading direct marketing automation company, recently celebrated its 5th Annual National Sending Day, its official holiday aimed at facilitating the development of authentic relationships by creating memorable moments. To commemorate the holiday, Sendoso is providing experiences to companies all over the world to illustrate how to deliver personalized, one-of-a-kind experiences to build relationships and pay it forward.
National Sending Day was started in 2018 to demonstrate how to stand out, engage prospects at key points throughout the customer journey, and establish a personal, human connection. National Sending Day is a reminder to demonstrate your appreciation to customers by sending direct mail, experiences, personalized gifts, and branded swag in order to develop a relationship beyond phone calls and emails and evoke authenticity.
This year, Sendoso will commemorate National Sending Day with a 'Spring Forward' program, and by sending sunflower grow kits to its partners, advisors, customers, and prospects. This symbolic action serves to remind customers to apply the same care and attention to their organizations as they would to a flower so that their businesses can flourish and grow.
Braydan Young, Co-Founder of Sendoso, shared, "We believe that National Sending Day is not just a day to send packages, but a day to send love, appreciation, and gratitude to those who matter most. It's a day to connect with each other, even from afar, and to make someone's day a little brighter." He added, "We are honored to share this special day and to help facilitate meaningful connections between people all around the world."
(Source – Business Wire)
Sendoso is the leading Sending Platform based in San Francisco, California. It enables companies to differentiate themselves by offering new and innovative ways to engage with customers at every stage of the buyer's journey. It provides a complete sending strategy beyond traditional corporate gifts, which is both scalable and measurable, resulting in a superior marketing ROI. By seamlessly integrating digital and physical sending strategies, companies can amplify the effectiveness of their existing go-to-market programs and improve their relationships with customers. Founded in 2016, Sendoso has a global footprint, with a presence in North America, Europe, and Asia Pacific, and is backed by $152M in venture funding.