ACCOUNT BASED DATA

FUSIONWRX. Inc. Runner-Up at AMA’s Pinnacle Awards Department

FUSIONWRX Inc | January 31, 2022

FUSIONWRX. Inc. Runner-Up at AMA
FUSIONWRK Inc., a Flottman Company, is a full-service marketing agency in Northern Kentucky. It focuses on digital marketing and specializes in building and optimizing Google Business Profiles. It was one of the only two finalists for the 2021 ‘Best Customer Experience Execution’ Pinnacle Award from the American Marketing Association (AMA). This runner-up honor was to recognize its contribution to improving online presence and sales entitled ‘Increasing Online Sales Success for the Jeff Wyler Automotive Family.’

The Cincinnati AMA honors hundreds of unique marketers through its Pinnacle awards. They are the highlight of the year for local marketers. They celebrate regional industry excellence and put in spotlight the top performers across Kentucky, Ohio, and Indiana in the fields of marketing, promotions, entrepreneurship, and advertising.

In early December 2021, it named FUSIONWRX and Health Carousel as finalists for the ‘Best Customer Experience Execution’ award. This category is the ultimate marketing tool to highlight exceptional customer experience. It accepts submissions from organizations that offer solutions to anticipate wants, problems, needs to make a difference. FUSIONWRX worked for the Jeff Wyler Automotive Family when it was forced to modify the way it does business by shifting from face-to-face sales to an online sales format. FUSIONWRX made Jeff Wyler’s online sales and purchase portals more viable, visible and accessible during the pandemic. It verified information, enhanced the content and increased imagery across all thirty Jeff Wyler dealership Google Business Profile Listings. It resulted in exponential organic search traffic and potential purchaser website visits which brought Jeff Wyler more opportunities, interest and sales.

According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.”

According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.”

FUSIONWRX serves clients in the financial, educational, food and service industries. It works with companies of all sizes, from private to family businesses and even Fortune 500 companies.

Spotlight

The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.

Spotlight

The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.

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ACCOUNT BASED DATA

Former LinkedIn and Google Executive Joins Vidyard to Transform B2B Sales

Vidyard | January 12, 2023

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade at LinkedIn, most recently as VP of Global Sales Solutions, where he oversaw their Sales Solutions team. The team's objective was to inspire sales professionals to put their customers first and to develop trustworthy and valued buyer-seller relationships. Jonathan formerly served as the Country Manager for Google Canada and held numerous leadership roles at AOL. Michael Litt, co-founder and CEO of Vidyard, stated, "His unique experience as a global leader at LinkedIn will be a tremendous asset as we build on our mission to empower every go-to-market professional with the tools and knowledge they need to be successful in the new era of digital customer communication." (Source: Businesswire) Lister joins Vidyard after a successful year in which video became a new growth engine for thousands of sales teams. According to Demand Metric's 2022 State of Video Report, 82% of go-to-market teams say video is becoming essential in communicating with customers, and 70% of sales representatives say video converts better than any other kind of content. New product offerings make it easier for more sellers to send professional videos. In addition, Vidyard users may now take advantage of the following new features: Video Templates Salesloft Insights Integration Enhanced Editing Community-Contributed Templates Sales Feed Learning Hub Video Chapters About Vidyard Vidyard is a video platform for sales and marketing. Over 250,000 businesses utilize its video messaging and hosting solutions to better connect with their consumers and prospects. It helps organizations in high-tech, SaaS, financial services, professional services, and other sectors alter their approach to remote sales, marketing, and customer care via asynchronous video. The platform is used by global leaders and industry pioneers on the Fortune 500 list and beyond to drive their video strategy and convert viewers into customers.

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CORE ABM, ABM ACCOUNTS

Full Circle Insights Partners with Bombora to Help ABM Users

Full Circle Insights, Bombora | January 25, 2023

On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals. The integration with Bombora enables B2B marketers to evaluate the effectiveness of their ABM strategy inside the CRM, which acts as a single source of truth for data. In addition, this fosters tighter cooperation on account targeting, which is essential for B2B success. The Company Surge® Intent data from Bombora tells customers which companies are studying the products and services they and their rivals provide. It employs data from the largest coalition of B2B publisher websites and a sophisticated Natural Language Processing (NLP) engine to detect the context of the content instead of merely scraping keywords. Full Circle Insights uniquely records, saves, and utilizes the historical data directly inside Salesforce. This allows B2B marketers to compare ABM funnel information from different time periods, spot patterns, and optimize marketing expenditures. Additionally, users can track the buyer's journey from the first website click to the final sale. About Bombora Bombora is the premier provider of B2B marketing and sales intent data. Its data unify marketing and sales teams, allowing them to make decisions based on the information of which organizations are actively studying what products and the intensity of their investigation. As a result, marketers can use this data to drive more qualified demand through the sales funnel, while sales teams can prioritize accounts more effectively and have higher-quality conversions. This data comes from the first cooperative of over 5,000 premium B2B media providers. Members provide content consumption and audience behavior data aggregated into more than 10,000 Intent topics. About Full Circle Insights Full Circle Insights offers solutions for marketing performance management. It provides sales and marketing performance management tools to improve a business's marketing mix and increase revenue. In addition, the company offers multi-touch attribution, full-funnel data, and technology for lead management. Full Circle Insights' products are 100% built on the Salesforce Platform and complement major marketing automation solutions. The company was founded by former Salesforce executives, CRM implementation veterans, and marketing automation professionals with extensive experience establishing marketing measurement foundations for revenue growth.

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ACCOUNT BASED DATA

NetLine Reaches Milestone, Recognized as a B2B Demand Generation Leader for 5 Consecutive Years

NetLine Corporation, G2 | November 18, 2022

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