Core ABM, Account Based Execution
GlobeNewswire | August 17, 2023
Anteriad, the global B2B marketing solutions provider, today announced that it is being recognized for the second year in a row on Inc. Magazine's annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing and successful private companies. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000.
“It is an honor to earn back-to-back spots on the Inc. 5000 Fastest-Growing Private Company list. We are thrilled to be in the 30% of companies on the list this year, moving up by more than 2400 places in the ranking,” said Rob Sanchez, CEO at Anteriad. “Our company is growing because we build and deliver the best solutions that anticipate the needs of B2B marketers globally, helping get them out in front of their next customers faster. This distinction is a testament to our customer-obsessed approach and our focus on building a fantastic team -- they are the driver of Anteriad’s success.”
The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.
“Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief, Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires— is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.”
For complete results of the Inc. 5000, including company profiles and an interactive database hat can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23.
Anteriad puts B2B marketers in front of their next customer and ahead of their competition. Companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo have benefited from our high-fidelity B2B buyer data, full and self-service multichannel execution, tele-based conversion services, analytics, and expert advisory to generate impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks more than 500 billion buyer-related signals each month. BNZSA, our international division, delivers GDPR-compliant data and qualified prospects directly to sales teams with BDRs that offer local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/.
Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places.
Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.
Account Based Data, ABM Accounts
Newswire.net | July 10, 2023
Inbox Insight has released a new, fully furnished content hub packed with unique insights around Targeted Demand Generation: The Bridge to Account-Based Marketing (ABM). This comprehensive hub aims to provide B2B marketers with an abundance of timely, educational and reliable content on the growing popularity of Targeted Demand Generation and how it is bridging the gap between traditional demand generation and their ABM objectives.
With key insights, examples and best practices, the hub consists of tried and tested strategies providing a framework to help design and deploy an effective ABM strategy.
This dedicated resource hub includes everything from blogs and infographics to category reports and on demand videos - as well as a recent, all-encompassing ABM whitepaper. The one-stop hub will navigate B2B marketers through Targeted Demand Gen via a variety of content formats to suit all.
Content within the hub is supported by first party research comprising senior B2B marketing professionals within the Insights for Professionals (IFP) community. This ensures quality, relevant data throughout all resources.
Senior B2B marketers in both the US (49%) and UK (48%) consider their Account-Based Marketing strategy to be well established, with almost half feeling this way. Just over a fifth (22%) of US marketers are currently in the early stages or scaling up their account-based strategies, compared to almost a third (30%) of UK. It’s therefore no surprise that just 21% of UK marketing teams feel their strategy is fully synchronized compared to 30% in the US.
Efforts are clearly moving towards finetuning ABM activities to achieve the maximum potential from budgets and integrating it fully within marketing teams. This is now more crucial than ever to remain competitive, given more and more businesses are adopting the ABM approach.
Contributor to the hub Rebecca Tebbutt, Senior Marketing Manager at Inbox Insight, believes: "The appeal of Targeted Demand Generation lies in its ability to deliver both short and long-term wins for B2B marketers. This makes it a highly attractive strategy to adopt, particularly given the market right now where budgets need to be utilized as efficiently and effectively as possible".
When asked why they released the ABM content hub at this time, Paul David, Chief Growth Officer, said: "With over half (58%) of senior B2B marketers across the US and UK planning to increase their ABM spend over the next 12 months, it's clear that now is the right time to be focusing on Account-Based Marketing activities".
He continues..... "While nearly half (48%) of B2B marketers say their ABM strategy is well established, there's clearly room for improvement for the remainder - which is why the Targeted Demand Generation approach, bridging traditional demand gen and ABM, is key to delivering the best possible results and ROI".
About Inbox Insight
Inbox Insight was founded in 2010 and is a B2B demand generation specialist within the B2B digital marketing industry. It is best known for enabling brands across the globe to reach the right decision makers within their target accounts and engage them through a series of tailored multichannel strategies.
Its unique position within its industry gives it the authority to produce such a resource hub as all research within it was conducted among senior B2B marketing professionals within the IFP community, all of who are relevant decision makers within their company.
Senior B2B marketers looking for a sound understanding of the different levels of ABM maturity at play, actionable insights to help optimize their ABM strategies and Targeted Demand Generation tactics for maximum effectiveness, should consider this a valuable one-stop hub.
Forrester | September 06, 2023
Forrester presents 2024 Planning Guides, showcasing more realistic budget expectations for investors and stakeholders.
The company’s Planning Guides help leaders across digital, marketing, technology, and customer experience (CX) functions during annual budgeting and prioritization cycles.
The key areas of investments in 2024 as per the guide are: AI tools and strategies that deliver customer value and digital B2B buyer interactions and self-serve routes to market.
Forrester, one of the world's most influential research and advisory organizations, announced the release of its 2024 Planning Guides, providing more realistic budget expectations to leaders as they enter the year 2024. The guide states that leaders should invest in artificial intelligence (AI) and their digital capabilities, rather than relying on service providers, to accelerate growth and keep up with the changing demands of empowered digital consumers. A versatile AI approach can provide a vast array of solutions across operations that reduce inefficient complexity, create customer value, and drive innovation.
According to Forrester's 2024 Planning Guides, European digital leaders expect their companies to spend a staggering average of 28% of their organization's digital budget on services in the next year.
Forrester's Planning Guides serve as valuable resources, offering relevant benchmark operational data and providing recommendations for strategically reallocating budget resources in the area to experiment, deepen, or divest in the upcoming year.
The following are notable insights garnered from Forrester's 2024 Planning Guides.
B2B customer composition and practices have evolved. Consequently, go-to-market strategies must also evolve. In 2024, businesses should develop intuitive online experiences that enable consumers to purchase products independently via marketplaces, websites, and app stores. They should also consider recruiting a revenue operations leader to promote tighter alignment between organizational functions in order to maximize customer value.
Leaders must use AI to improve efficiency and effectiveness to deliver increased consumer value. This includes the use of synthetic data for training and refining AI models, as well as AI-powered TuringBots for developing and providing higher-quality client software more quickly and affordably. Thus, AI strategies and tools delivering customer value are one area to increase investment in 2024.
The accelerated development of generative AI in business will compel organizations to experiment with autonomous workplace assistants (AWAs) in order to boost workplace productivity and innovation.
Security leaders should investigate new AI and machine learning security frameworks and vendors in order to both maximize generative AI's potential and mitigate its risks.
European economic indicators are pointing in ambiguous, counterintuitive, and contradictory directions — making it difficult for business leaders to plan their budget investments for the year ahead.
- Laura Koetzle, VP and Group Research Director at Forrester
Despite the ongoing economic turbulence, Koetzle stated, European executives who prioritize investments that boost efficiency, differentiate themselves from the competition, and generate value for customers would benefit greatly. She mentioned that Forrester's Planning Guides give business executives thorough advice on where to put money into, hold back on, and strategically try new things in order to expand and prosper in the upcoming year.