Here Comes Account Based Everything

| August 09, 2016

Here Comes Account Based Everything
It wasn't even three months ago that I offered to drink the Kool-Aid about Account Based Marketing (ABM) and accept that it was the buzzphrase of the moment. Not that there wasn't—isn't—some juice behind it. Even though the idea of marketing to accounts rather than individuals has been around a long time, tech vendors were figuring out smart ways to make it easier, automate it and scale it.

Spotlight

In the simplest of terms, ABM is a strategic marketing and sales approach that targets high-value company accounts rather than individuals to identify, reach and nurture sales leads. An ABM approach recognizes that B2B buying decisions are often made by a group of individuals and not just one person


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ABM ACCOUNTS

Uberflip has been recognised in the B2B Content Engagement Solution Report

Uberflip | July 23, 2021

Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects. "What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "R...

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ABM ACCOUNTS

Red House B2B Marketing, A Provider Of ABM Solutions, Has Expanded Its Leadership Team

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Marketing Operations, bringing 25 years of expertise in top management roles with national and worldwide agencies like as Digitas, Moxie, BKV, and Critical Mass. Williams joins Red House from Rangle.io,...

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ABM ACCOUNTS

Gartner Gave xiQ Title as a ‘Cool Vendor in Technology Marketing 2021’

xiQ, Inc. | July 21, 2021

xiQ being a SaaS-based, end-to-end B2B sales and marketing platform has gained the title ‘Cool Vendor in Technology Marketing 2021’ by Gartner as it is equipped with advanced account-based marketing (ABM), analytics, AI, and content management capabilities. The platform enables technology to marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types such as influencing, steady, dominant, and conscientious. Through these marketers help sales teams to identify the most qualified accounts. The platform is best suited for larger technology providers that manage complex ABM programs backed by dedicate...

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BUYER INTENT DATA

How Advertisers Can Use Dynamic Creative Optimization to Utilize Recency, Relevancy, and Intent Data

Portada | July 20, 2021

Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities. These data insights can subsequently be incorporated into real-time messaging. Advertisers can test creatives and optimise their performance by sending several messages to the consumer. When using DC...

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Spotlight

In the simplest of terms, ABM is a strategic marketing and sales approach that targets high-value company accounts rather than individuals to identify, reach and nurture sales leads. An ABM approach recognizes that B2B buying decisions are often made by a group of individuals and not just one person

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