Here Comes Account Based Everything
Engagio | August 09, 2016
It wasn't even three months ago that I offered to drink the Kool-Aid about Account Based Marketing (ABM) and accept that it was the buzzphrase of the moment. Not that there wasn't—isn't—some juice behind it. Even though the idea of marketing to accounts rather than individuals has been around a long time, tech vendors were figuring out smart ways to make it easier, automate it and scale it.