How to Use Instagram to Build Your Business Brand

Susan Friesen | August 27, 2018

How to Use Instagram to Build Your Business Brand
Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier. Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow. This comes from understanding the value of your current brand and properly translating that into an account your ideal users will seek out and want to follow. With Instagram, you have massive brand potential. If you haven’t already done so, you need to properly define your brand. Have a look at our post on defining your brand if you’re stuck. You can feature your logo or a headshot depending on your business branding. I always recommend using your professional headshot if you are the face of your business and use a logo if you are a larger company like Adidas’s profile shown here. Then you have 150 characters in the description field to tell people about what you do. Use this space to make a clear and compelling statement. If a hashtag defines your business, then this is where to include it (or them if there are more than one).

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