How to Write For A B2B Audience in 2017

Hisham Wyne | August 17, 2017

How to Write For A B2B Audience in 2017
There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different.B2B audiences are less varied – in terms of preferences, demographics, desires, and pain points. B2C audiences can come from anywhere, but B2B ones are usually purchasing decision-makers in an organization.‘Fun’ isn’t as important in B2B – B2C audiences respond to humor, fun and creativity. With B2B, the message is more important than the humor.

Spotlight

B2B marketers want to know, “how do we show ROI for ListenLoop campaigns, or any account-based marketing activity?”That is a great question. One that you should ask yourself as you plan your campaign, as you execute your campaign, and as you monitor it’s performance.


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Spotlight

B2B marketers want to know, “how do we show ROI for ListenLoop campaigns, or any account-based marketing activity?”That is a great question. One that you should ask yourself as you plan your campaign, as you execute your campaign, and as you monitor it’s performance.

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