ACCOUNT BASED DATA

IDG Communications Acquires Selling Simplified

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications Acquires Selling Simplified
IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a marketing-as-a-Service (MaaS) platform. This acquisition makes IDG one of the largest providers of B2B technology across the world. Selling Simplified provides lead generation products, data services, and analytics.

For the past few years, IDG has worked towards evolving its network of editorial brands to include an integrated marketing and lead generation technology platform. With this acquisition, IDG can now add contact and account level AI-powered lead generation capabilities to its expanding suite of intent-based marketing technologies.

Selling Simplified has two distinct opportunities for product growth within IDG:

The first one is a global dataset of more than 160 million B2B records specific to tech industry purchase intent. It can be added to IDG’s existing proprietary audience. It will create a large addressable database of in-market tech decision-makers and influencers.

The second is a marketing technology platform that identifies and scores intent signals based on campaign engagement. It leverages machine learning for this intuitive output. Selling Simplified’s Demnadcentr system continuously monitors behavioral context and builds an understanding of the purchase intent of every contact and account in the database.

"Segmenting an audience by job title and role in the purchase decision is no longer sufficient at generating sales leads. Marketing campaigns simply perform better when you can also apply knowledge of the prospect's current stage in the path-to-purchase and actively engage them," said Kumaran Ramanathan, President of IDG Communications, Inc. "Selling Simplified has been able to provide just that and shares our commitment to building deep relationships across international markets."

"We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified.

"We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified. "IDG was a natural partner for our next stage of development on many fronts. We believe the union of the two companies makes us the largest provider of B2B tech leads globally and offers a dynamic approach to driving success for our clients."

Selling Simplified’s acquisition demonstrates IDG’s continued commitment to building best-in-class, proprietary technology market data and marketing solutions.

Spotlight

The four pillars of a Terminus-powered ABM program are: Target, Engage, Activate, and Measure. During one of our TEAM workshops, our ABM consultants will focus on one specific pillar and help your team tactically put together a full campaign framework with goals around that pillar in mind.

Spotlight

The four pillars of a Terminus-powered ABM program are: Target, Engage, Activate, and Measure. During one of our TEAM workshops, our ABM consultants will focus on one specific pillar and help your team tactically put together a full campaign framework with goals around that pillar in mind.

Related News

CORE ABM

6sense Wins 2022 Summer Best Relationship Award and Best Feature Set Award in Account-Based Marketing from TrustRadius

6sense, TrustRadius | August 04, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that TrustRadius has recognized 6sense Revenue AI™ with the Summer 2022 Best Relationship Award and Best Feature Set Award for Account-Based Marketing (ABM). The TrustRadius awards follow industry recognition for 6sense Revenue AI™ being named the ABM Platform of the Year at the Ignite B2B MarTech Awards event in July. The Best Relationship Award highlights companies that provide their customers with accurate implementation expectations, solid follow-through on sales and marketing promises, and demonstrated ROI to become repeat customers. The Best Feature Set award highlights companies with outstanding feature sets that have gone above and beyond to delight their users. TrustRadius Summer Best of Awards are based entirely on feedback from verified customers. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "The TrustRadius recognition demonstrates our ability to deliver what business leaders want more than anything else: revenue and results. Our customers continually tell us that 6sense Revenue AI removes the uncertainty in their ability to hit their pipeline and revenue targets." TrustRadius is the most trusted review site for technology products and helps buyers make better product decisions based on unbiased and insightful customer reviews. Winners of the Best Relationship Award and Best Feature Set Award received a minimum count of TrustRadius reviews between January 1 and June 30, 2022, and those reviews featured key insight questions about the product's relationship status and product feature set. Winners also rank in the top three positions of their category by the percentage of positive responses earned. Learn how much 6sense means to verified users: "It's perfect for outbound selling. It helps sellers go after accounts that are in the market for faster sales cycles and larger deals. It also helps marketing provide the right air coverage for accounts that the sales team targets but has less intent to 'warm them up' and introduce them to 6sense." "6sense AI-powered predictions turned nay sayers to believers. Their predictive model ties in with our close won opps and shows us that the model aligned with new opps and won deals to help encourage every day users using the platform on a daily basis" "6sense has done a great job in helping us match anonymous signals. Our ability to tie our ads to account-based results is wonderful and nothing I have had in the past. It is so incredibly insightful to know what display ads are working. The more we trust the data, the more success we are seeing." "Knowing where customers are in their buying journey has helped my team and me take a more targeted approach to setting up marketing campaigns. We are able to identify where customers are and have been able to leverage that when it comes to making our sales calls. This has meant less time 'spraying and praying' and more time focusing on those who are close to buying, leading to short sales cycles." "We're able to reach exactly who we want due to the advanced targeting capabilities as well as run retargeting campaigns. Our CSM is very hands-on and we enjoy working with the 6sense team." Learn more: Hear from verified customers about how much they value 6sense Looking to share your own feedback? Leave a review here Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn and Twitter About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

ACCOUNT BASED EXECUTION

RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report

RollWorks | September 23, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for B2B companies looking to accelerate revenue growth. The company announced that in the G2 Fall 2022 Grid Report, out today, RollWorks received 29 new awards, including 15 leader awards, and ranked #1 in two reports and in the top 5 in 41 reports across: Account-based Advertising – ranked #1 Account-based Analytics Account-based Orchestration Platforms Account Data Management Buyer Intent Data Tools Cross-Channel Advertising – ranked #1 Display Advertising Marketing Account Intelligence Market Intelligence Retargeting Social Media Advertising Comments from recent reviews of RollWorks on G2: “What I find most helpful about RollWorks is the direct connection to our CRM (in this case Salesforce) providing us with real-time campaign creation against strategic named accounts (ABM).” — Senior Manager, Corporate Communications “RollWorks has opened up a whole new world of precision marketing through reaching our current target lists as well as discovering new potential accounts… Now that we have RollWorks implemented and churning out insights and leads, we don’t know how we lived without it before.” — Mid-market professional “What I find most helpful about RollWorks is the direct connection to our CRM (in this case Salesforce) providing us with real-time campaign creation against strategic named accounts (ABM).” — Senior Manager, Corporate Communications G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.” RollWorks has been consistently named a Leader by G2 over the last few years, fueled by a number of product advancements and the company’s ability to incrementally impact organizations’ go-to-market strategies. Automotive engineering safety leader LHP Engineering solutions used RollWorks to shift from waiting to “get found” to strategically getting in front of potential buyers and has seen a 3x increase in leads, and a tenfold increase in brand awareness and lead quality. And, with RollWorks powering its strategy to expand and extract more value from its account-based activities, intent leader Bombora saw a 67% higher conversion rate on RollWorks compared to non-intent display campaigns and a 10x increase in influenced pipeline. Earlier this summer, RollWorks showcased the power of ABM and CRM with the launch of Journey Events for HubSpot and Journey Events for Salesforce, effectively giving the majority of go-to-market teams consolidated account-level visibility. Most recently, the company rolled out Account List Builder, Pixel Assistant, and Site Traffic Revealer —all built on the industry’s most robust, multi-source account-based data foundation—to help B2B organizations efficiently and accurately reach their target audiences that matter most. To learn more about RollWorks can help you streamline your own ABM operations and drive more revenue, visit www.rollworks.com.

Read More

ACCOUNT BASED EXECUTION

RollWorks Strengthens its Prowess in B2B Advertising Performance

RollWorks | August 26, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements—including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting to accelerate revenue. RollWorks built the industry's most robust, multi-source account-based data foundation. While many offerings leverage demand-side partners, RollWorks offers one of the only end-to-end, entirely native B2B DSPs in the market. With its advanced machine learning that empowers organizations to reap efficiencies without sacrificing conversion, RollWorks helps B2B businesses efficiently and accurately reach their target audiences that matter most. Additionally, RollWorks has expansive and deep supply partnerships with companies like Google™, MoPub™, OpenX™, The Trade Desk™, and Xandr™, to enable B2B customers to reach target audiences wherever they are. "Modern B2B advertising is about harnessing precision at scale. RollWorks gives B2B organizations market-leading advertising performance that can move the needle in accelerating and optimizing conversion at any stage in the sales funnel," said Randi Barshack, CMO of RollWorks. "Modern B2B advertising is about harnessing precision at scale. RollWorks gives B2B organizations market-leading advertising performance that can move the needle in accelerating and optimizing conversion at any stage in the sales funnel," said Randi Barshack, CMO of RollWorks. "We have tremendous pride in being able to help our customers eradicate irrelevant ad spend and focus investment by reaching the exact B2B buying audiences they need for their business." RollWorks Rebrands Site Visitor API to Site Traffic Revealer The wildly successful RollWorks Site Visitor API helps B2B marketers better understand all of their website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. It enables account-level identification, including firmographic and RollWorks account-level details of site visitors in real-time for more engaging, account-centric visitor experiences. Building on momentum and industry demand, RollWorks has renamed Site Visitor API to RollWorks Site Traffic Revealer - a name that broadly captures the function of the API while clearly focusing on RollWorks' powerful and popular deanonymization capability. In June, RollWorks announced significant enhancements to Site Traffic Revealer that further advance the integration of account-level insight into web content personalization. The company built upon its foundation, shoring up product infrastructure for the third-party cookieless future with the addition of LiveRamp RampID, a cookieless, people-based identifier that identifies individuals across devices and environments to its identifier roster. Through the use of multiple identifiers, RollWorks gives B2B marketers more accurate and precise targeting. New RollWorks Pixel Assistant The new RollWorks Pixel Assistant is a tool to validate an organization's Pixel integration, visualize website audiences, and tag conversion pages, which help drive better campaign performance. A self-serve, wizard-style extension of the platform that sits on top of a customer's website, the assistant allows organizations to check pixel health and configure their set up to ensure their websites are optimized for success - all without a consultation. RollWorks Account List Builder Enhancements In order to support marketing and sales cross-channel orchestration across marketing automation, sales automation, gifting, and more, RollWorks released enhancements to its Account List building experience that build flexible and niche audiences using multi-dimensional intent and engagement data that RollWorks provides. These enhancements enable customers to build audiences based on intent topics - for example, accounts demonstrating intent for topic A and topic B - as well as 6 additional data sources: Account News: news related to an account's financial performance, organization structure and changes, and product launches Website Activity: account-level page views, unique visitors, URLs visited, and conversions Advertising Activity: impressions and clicks Salesforce Activity: any activity logged in Salesforce, including activities like email sends, email opens, phone calls, and more HubSpot Engagement: any engagement logged in HubSpot, including engagements like email sends, email opens, phone calls, and more Marketo Activity: any activity logged in Marketo including activities like email sends, email opens, phone calls, and more "Our consistent cadence of product innovation demonstrates our team's commitment to bring new capabilities to market that arm marketing and sales teams with more intelligence and enable them to effectively execute and measure account-based advertising," said Justin Cooperman, SVP of Product at RollWorks. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Read More