ACCOUNT BASED DATA

Industry Experts to Share Insights on Consumer Experiences & the Future of Data at the 2022 Lead Generation World Conference

Digital Media Solutions | January 03, 2022 | Read time : 04:00 min

Future of Data & Consumer Experiences
Three seasoned industry leaders from Digital Media Solutions, Inc. (DMS) are set to speak at the 2022 Lead Generation World Conference. In two thought leadership sessions, Jason Rudolph (Chief Technology Officer), Kathy Bryan (Chief Marketing Officer) and Lauren Konopelski (Director of Social Media) will take the stage to discuss actionable strategies and share insights.

Jason Rudolph is the panelist for the “The Marriage Between Data and Consumer Experience: How the Industry Continues to Evolve in 2022” session. He will share his knowledge of how businesses can use data to elevate consumer experiences and sales. Matt Tillman of RateMarketplace, Zora Senat of Infutor, Dee Anna Mcpherson of Invoca and Ross Shaken, the former CEO of Jornaya, will be talking alongside Rudolph.

“The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph.

“The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph. “Advertising interactions in 2022 and beyond will be shaped by re-activation, re-engagement, and retention through the deployment of data signals. The more brands and advertisers know about the best practices for using real-time data strategies across media channels, the more money-making opportunities they can create and sustain.”

The “Mastering the Pace of Change: Tomorrow's Digital Media Environment Won't Be the Same as Today's” session will be conducted by Bryan and Konopelski, alongside fellow industry leaders Amanda Farris of Phonexa and Tracy Laney of Active Prospect. They will discuss the future best practices of performance advertising.

“Digital advertising changes as often as digital media evolves, which means it’s always changing,” shared Bryan. “To foster a forward-thinking mindset, performance marketing professionals must keep up with the rapidly changing digital media landscape and invest in the strategies that will continue to deliver results.”

The Lead Generation World Conference aims to bring professionals in the performance marketing industry together. It is an important platform for industry experts to share their insights, network, discuss industry trends and learn strategies that can help them grow.

Spotlight

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.

Spotlight

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.

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Forrester Announces Full Conference Agenda For CX APAC 2023

Forrester | April 04, 2023

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PR Newswire | April 24, 2023

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