TechTarget | September 09, 2020
TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allow for hyper-personalized orchestration and outreach for Field and Inside Sales teams, and, for Demand and ABM teams, far more powerful targeting and messaging capabilities. New insight on opted-in individuals allows these teams to more quickly and effectively engage key in-market buyers. Significant upgrades to user interface and CRM integration increase efficiency for all user profiles and use cases.
Hushly | January 28, 2021
Hushly's most recent arrangement fills a basic interest in the ABM software market, allowing marketers to plan and send custom landing pages with significant offers and content that progressively change dependent on every guest and buying stage, intent, role, industry, or any predetermined factor.
James Kessinger, Hushly CMO, said the ABM Campaign Pages “fill a very big gap” in the ABM tech market.
“We’ve automated the creation of account-specific destinations and coupled it with a responsive content journey enabled by AI and intent,” Kessinger said.
Kessinger called attention to that Hushly's new item eliminated a "big roadblock" regarding scale, attribution, and ROI.
The new Hushly ABM Campaign Pages offering permits B2B marketers to scale their balanced ABM content and valuing for up to a large number of target accounts.
In the wake of studying and talking with clients and B2B marketers, Hushly built up its ABM Campaign Pages in view of their main three difficulties with respect to ABM execution:
Resource intensive and lacking scalability. IT or marketing groups needed to create unmistakable microsites and landing pages on the off chance that they wished to customize for each record, adding up to incalculable hours.
Poor engagement metrics and performance. ABM advertisement clicks and email clicks forward visitors to conventional landing pages that do not have any pertinence to their exceptional requirements, bringing about out of this world relinquishment and inferior quality user experience.
Restricted examination and bits of knowledge. Marketers couldn't tell which explicit accounts saw or drew in with content, which resources certain accounts like, or who was changing over.
To battle these issues at the source, Hushly made templatized software so marketers currently have an adaptable technique to fbuild, publish, and share tweaked ABM destination pages without assistance from IT.
Under the beta delivery, Kessinger said Hushly got "overwhelming" acclaim from clients and accomplices. “I’m very excited about the strategic impact this has had in such a short amount of time,” he continued.
Hushly's initial adopters were energetic about the new ABM innovation's applications and mitigated with its effortlessness.
“We love the simplicity and its ability to provide our existing customers and our prospect accounts with a rich content experience tailored to their interests and needs,” said Deb Wolf, CMO at Integrate a Hushly customer and partner.
The templatized software gives remarkable adaptability to groups running anyplace from under 50 to over 1,000 ABM techniques. Visitors get a bespoke experience with account-specific content, offers, and designs while branding and format remain consistent.
CEO at CampaignStars, Henry Bruckstein, cited the importance of personalized ABM destination pages after going through the effort of engaging accounts across multiple channels.
Bruckstein said he was “excited” to partner with Hushly for the new ABM Campaign Pages due to their intuitive nature, scalability, ease, and early success upon implementation:
“All the time and money spent to attract that ‘click’ is nullified if you don’t create a bingeable destination. That’s one of the things Hushly’s doing,” Bruckstein said.
Hushly is a leading AI-powered B2B marketing platform offering a complete solution for ABM, engagement, and lead generation. Marketers use Hushly’s unique technology and custom tools to create a frictionless user-first website experience and hyper-personalize website content. Hushly’s user-friendly AI-powered tools span personalized landing page builders, lead management, lead quality vetting, smart micro-forms, abandonment prevention, ABM campaign pages, and more.
TARGETED ACCOUNT STRATEGY
Selling Simplified | November 02, 2020
Selling Simplified (SSG), a data-driven B2B demand gen company welcomes Jerome Soh and Samar Kidwai to their global sales team. Each hire brings over a decade of excellence in technical sales. Their expertise will help further solidify Selling Simplified as a global leader in B2B demand generation. Samar Kidwai is appointed as Vice President of Sales, EMEA. Samar holds over 12 years of sales experience (including six years in the B2B sphere) at companies including IDG and MarketOne.