Home > News > featured news > Infobip Lists the Top Five CX and Omnichannel Communications Trends for 2023

ACCOUNT BASED DATA

Infobip Lists the Top Five CX and Omnichannel Communications Trends for 2023

Infobip | January 13, 2023 | Read time : 08:00 min

CX and Omnichannel Communications

The global cloud communications platform Infobip reveals the top five CX and omnichannel communications trends for 2023. According to the latest research by Forrester, a superior customer experience results in a more significant revenue growth rate. As the globe enters a more tough economic environment, Infobip encourages companies to concentrate on the five trends listed below to satisfy consumers and preserve a competitive edge in 2023.

1. Composable technology platforms will enhance speed and scale

In an increasingly cost-conscious environment, organizations and brands will seek digital platforms that can be composed to decrease deployment time and accelerate transformation. According to a poll of 4,053 c-suite executives conducted by Accenture, fifty percent of organizations have undergone rapid transformation in the previous two years. As a result, organizations will need to embrace plug-and-play platforms for flexible technology to match this rate of change.

2. Hyper-automation and intelligent robots will bring about efficiencies

Automation may take various forms, but a breakthrough in customer experience will occur when automated bots are adopted and scaled. ChatGPT shows that chatbots continue to progress by leaps and bounds.

3. Artificial intelligence and analytics will allow hyper-personalized end-to-end customer experience journey

Businesses will seek out more sophisticated methods of operation to increase efficiency. Hyper-personalized, end-to-end customer experiences provided by artificial intelligence and analytics will become a crucial component of the customer journey, enhancing the consumer and agent experience.

4. Immersive hybrid "phygital" experiences will connect the real and virtual worlds

Infobip anticipates a world in 2023 in which the physical and digital coexist to deliver engaging consumer experiences where and when desired. Such experiences boost client involvement and provide more convenience for ordering, payment, and delivery.

5. Conversational user experiences

Next year, everything will become conversational. Customers now have access to a massive number of channels and devices. People increasingly want dialogues on their chosen chat channels with a company or brand, whether for marketing, support, or sales.

About Infobip

Infobip is a worldwide cloud communications platform that allows organizations to create connected customer experiences across the whole customer lifecycle. Infobip's omnichannel engagement, identification, user authentication, and contact center solutions, accessible through a single platform, assist organizations and partners in overcoming the complexity of consumer interactions to expand the company and boost customer loyalty. With more than a decade of industry expertise, Infobip has grown to more than seventy offices worldwide. It provides locally developed technology with the ability to access over seven billion mobile devices and “things” on six continents, directly linked to over 700 telecom networks.

Spotlight

How to build an Enterprise Marketing strategy with B2B Intent data

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account.

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

More featured news

Spotlight

How to build an Enterprise Marketing strategy with B2B Intent data

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account.

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

Related News

ABM ACCOUNTS

Walker Sands Announces Acquisition of KoMarketing, a B2B Demand Generation Agency

Walker Sands | January 16, 2023

Walker Sands, a full-service marketing agency dedicated to accelerating the growth of B2B businesses, has acquired KoMarketing, a Boston-based B2B demand generation provider. The acquisition, Walker Sands' second to date, expands the company's capabilities in top-of-funnel demand generation operations, such as paid digital advertising and SEO for B2B audiences. Walker Sands, founded in 2001, accelerates the development of B2B firms via marketing. Over the years, the company's capabilities have grown to combine social media, public relations, marketing strategy, and branding expertise, as well as world-class creativity and a solid technical foundation spanning demand generation, marketing automation, and the web. KoMarketing, founded in 2004, has grown to nearly 30 team members assisting B2B customers ranging from growth-stage firms to Fortune 500 organizations in industries like marketing technology, cybersecurity, healthcare, and medical device technology. The firm has a track record of sustained organic growth supported by long-term customer relationships, thanks to its strong core expertise in SEO, content marketing, and search and social media advertising. Mike Santoro, CEO of Walker Sands, said, "KoMarketing has a long history of success in B2B marketing," He also said, "They understand the B2B customer journey. As Walker Sands has grown, we have increasingly become the first call for B2B tech marketers when they take on a new role. Coming together with KoMarketing deepens our collective expertise in demand generation and will create a meaningful positive impact for our clients. Importantly, it also creates opportunities for our team members to grow their careers in new and exciting ways." (Source – Business Wire) Both firms combined, have around 200 full-time employees spread across remote locations and five physical offices in San Francisco, Chicago, Seattle, Boston, and Atlanta. About Walker Sands Walker Sands is a full-service B2B marketing firm with core capabilities in branding, public relations, demand creation, creative, marketing strategy, and web. The firm's comprehensive approach to marketing drives awareness, trust, and conversions for over 100 global clients. Headquartered in Boston, this B2B marketing agency has emerged as one of the fastest-growing firms in the world. It has also been recognized by Inc. 5000 almost ten times!

Read More

ACCOUNT BASED DATA

Demandbase Gets Additional Funding of $175 Million

Demandbase | February 17, 2023

On February 16, 2023, Demandbase, the Smarter GTM™ firm, announced that it has raised $175 million in funding from Vista Credit Partners, a division of Vista Equity Partners and a strategic credit and financing partner specializing in the enterprise software, data, and technology markets. The money will be used carefully to support the next phase of platform innovation at Demandbase. This follows a prosperous Q4 and fiscal year 2022, featuring robust revenue growth and record Q4 bookings. CEO of Demandbase, Gabe Rogol, said, "We're incredibly energized by this financing, which will enable us to execute on the big plans we have in store for new innovation and growth." He added, "Our company has innovated at a record pace over the last year and shown massive potential to transform how B2B companies go-to-market through new offerings and enhancements to our core product. This is always important, but right now, in an economy where every company needs to do more with less, it's essential. We're empowering teams to work smarter to achieve their revenue goals, using fewer resources and enjoying greater results." (Source – PR Newswire) Demandbase achieved many significant inventions and corporate milestones in the last year, including: Provided the first completely free Account Identification solution in the market First, to integrate sales intelligence and account engagement analytics for sellers Improved B2B advertising technology by including people-based advertising Demandbase has been continuously acknowledged for its unique corporate culture and customer satisfaction, in addition to its commercial development and platform innovation. Fortune Magazine and Great Place to Work® recognized the organization in 2022 as one of the Best Workplaces by Bay Area™, Best Workplaces in Technology™, Best Workplaces for Millennials™, Best Medium Workplaces, and Best Workplaces for Parents™. In addition, Demandbase received four "Top Rated" Awards from TrustRadius and the "Most Liked" Award for Sales Intelligence. About Demandbase Demandbase is the provider of Smarter GTM™ for B2B brands. It assists marketing and sales teams in overcoming the fragmentation of data and technology that impedes insight and compels them to spam prospects. It does this by integrating account intelligence into every stage of the buyer journey, wherever you connect with consumers, and by assisting you in orchestrating every activity across systems and channels—through advertising, account-based experiences, and sales processes. The outcome? You identify prospects sooner, interact with them more intelligently, and complete agreements more quickly. The firm is headquartered in San Francisco, California.

Read More

ACCOUNT BASED DATA, BUYER INTENT DATA

Intentsify Transforms B2B Intent Data with Precision Intelligence

Intentsify | February 24, 2023

Intentsify, a leading buyer-intent data and activation solutions provider, has unveiled a breakthrough in its intent data technology called 'next-generation precision intent.' This innovative and patent-pending solution utilizes advanced natural language processing (NLP) and is activated via Intentsify's Intelligence Activation Platform. The key feature of this technology is its ability to generate highly accurate intent signals tailored to a customer's specific products and business offerings, making it the first and only intent data solution with this level of precision. While intent data has demonstrated its efficacy in B2B marketing, current solutions rely on limited topics, keyword lists, and predetermined models to generate intent signals. As a result, these solutions offer a one-size-fits-all approach that fails to consider the nuanced differences in go-to-market messaging (GTM) that distinguish B2B marketers from one another. With its precision intent solution, Intentsify is transforming the intent data landscape. By analyzing a marketer's messaging, web pages, and online marketing materials, this technology automatically selects and assigns unique weights to unlimited topics, keywords, and products. As a result, it can identify intent that is perfectly aligned with the marketer's GTM, providing next-level buyer intelligence. This, in turn, enables B2B GTM teams to efficiently deliver exceptional and effective full-funnel buying experiences that drive revenue. Key capabilities and advantages of Intentsify's precision intent include the following: Unmatched breadth of intent coverage: Combining multiple signal sources Automation - less effort, time, and expertise needed to generate value from intent data: Intentsify's NLP streamlines GTM teams' marketing efforts by automatically selecting and weighing relevant topics and keywords from a marketer's online messaging, reducing time, effort, and specialized skills needed Intent-signal transparency: First & only intent data solution with URL-level visibility for customer confidence in signal validity About Intentsify Intentsify is a company that specializes in providing advanced precision intelligence for B2B intent data. They offer a next-generation solution for understanding and leveraging intent signals to drive sales and marketing success. Its platform uses machine learning algorithms and natural language processing to extract insights from unstructured data sources and provide real-time visibility into customer behavior and buying intent. The company is focused on helping businesses improve their targeting, engagement, and conversion rates by delivering highly accurate and actionable intent data.

Read More

ABM ACCOUNTS

Walker Sands Announces Acquisition of KoMarketing, a B2B Demand Generation Agency

Walker Sands | January 16, 2023

Walker Sands, a full-service marketing agency dedicated to accelerating the growth of B2B businesses, has acquired KoMarketing, a Boston-based B2B demand generation provider. The acquisition, Walker Sands' second to date, expands the company's capabilities in top-of-funnel demand generation operations, such as paid digital advertising and SEO for B2B audiences. Walker Sands, founded in 2001, accelerates the development of B2B firms via marketing. Over the years, the company's capabilities have grown to combine social media, public relations, marketing strategy, and branding expertise, as well as world-class creativity and a solid technical foundation spanning demand generation, marketing automation, and the web. KoMarketing, founded in 2004, has grown to nearly 30 team members assisting B2B customers ranging from growth-stage firms to Fortune 500 organizations in industries like marketing technology, cybersecurity, healthcare, and medical device technology. The firm has a track record of sustained organic growth supported by long-term customer relationships, thanks to its strong core expertise in SEO, content marketing, and search and social media advertising. Mike Santoro, CEO of Walker Sands, said, "KoMarketing has a long history of success in B2B marketing," He also said, "They understand the B2B customer journey. As Walker Sands has grown, we have increasingly become the first call for B2B tech marketers when they take on a new role. Coming together with KoMarketing deepens our collective expertise in demand generation and will create a meaningful positive impact for our clients. Importantly, it also creates opportunities for our team members to grow their careers in new and exciting ways." (Source – Business Wire) Both firms combined, have around 200 full-time employees spread across remote locations and five physical offices in San Francisco, Chicago, Seattle, Boston, and Atlanta. About Walker Sands Walker Sands is a full-service B2B marketing firm with core capabilities in branding, public relations, demand creation, creative, marketing strategy, and web. The firm's comprehensive approach to marketing drives awareness, trust, and conversions for over 100 global clients. Headquartered in Boston, this B2B marketing agency has emerged as one of the fastest-growing firms in the world. It has also been recognized by Inc. 5000 almost ten times!

Read More

ACCOUNT BASED DATA

Demandbase Gets Additional Funding of $175 Million

Demandbase | February 17, 2023

On February 16, 2023, Demandbase, the Smarter GTM™ firm, announced that it has raised $175 million in funding from Vista Credit Partners, a division of Vista Equity Partners and a strategic credit and financing partner specializing in the enterprise software, data, and technology markets. The money will be used carefully to support the next phase of platform innovation at Demandbase. This follows a prosperous Q4 and fiscal year 2022, featuring robust revenue growth and record Q4 bookings. CEO of Demandbase, Gabe Rogol, said, "We're incredibly energized by this financing, which will enable us to execute on the big plans we have in store for new innovation and growth." He added, "Our company has innovated at a record pace over the last year and shown massive potential to transform how B2B companies go-to-market through new offerings and enhancements to our core product. This is always important, but right now, in an economy where every company needs to do more with less, it's essential. We're empowering teams to work smarter to achieve their revenue goals, using fewer resources and enjoying greater results." (Source – PR Newswire) Demandbase achieved many significant inventions and corporate milestones in the last year, including: Provided the first completely free Account Identification solution in the market First, to integrate sales intelligence and account engagement analytics for sellers Improved B2B advertising technology by including people-based advertising Demandbase has been continuously acknowledged for its unique corporate culture and customer satisfaction, in addition to its commercial development and platform innovation. Fortune Magazine and Great Place to Work® recognized the organization in 2022 as one of the Best Workplaces by Bay Area™, Best Workplaces in Technology™, Best Workplaces for Millennials™, Best Medium Workplaces, and Best Workplaces for Parents™. In addition, Demandbase received four "Top Rated" Awards from TrustRadius and the "Most Liked" Award for Sales Intelligence. About Demandbase Demandbase is the provider of Smarter GTM™ for B2B brands. It assists marketing and sales teams in overcoming the fragmentation of data and technology that impedes insight and compels them to spam prospects. It does this by integrating account intelligence into every stage of the buyer journey, wherever you connect with consumers, and by assisting you in orchestrating every activity across systems and channels—through advertising, account-based experiences, and sales processes. The outcome? You identify prospects sooner, interact with them more intelligently, and complete agreements more quickly. The firm is headquartered in San Francisco, California.

Read More

ACCOUNT BASED DATA, BUYER INTENT DATA

Intentsify Transforms B2B Intent Data with Precision Intelligence

Intentsify | February 24, 2023

Intentsify, a leading buyer-intent data and activation solutions provider, has unveiled a breakthrough in its intent data technology called 'next-generation precision intent.' This innovative and patent-pending solution utilizes advanced natural language processing (NLP) and is activated via Intentsify's Intelligence Activation Platform. The key feature of this technology is its ability to generate highly accurate intent signals tailored to a customer's specific products and business offerings, making it the first and only intent data solution with this level of precision. While intent data has demonstrated its efficacy in B2B marketing, current solutions rely on limited topics, keyword lists, and predetermined models to generate intent signals. As a result, these solutions offer a one-size-fits-all approach that fails to consider the nuanced differences in go-to-market messaging (GTM) that distinguish B2B marketers from one another. With its precision intent solution, Intentsify is transforming the intent data landscape. By analyzing a marketer's messaging, web pages, and online marketing materials, this technology automatically selects and assigns unique weights to unlimited topics, keywords, and products. As a result, it can identify intent that is perfectly aligned with the marketer's GTM, providing next-level buyer intelligence. This, in turn, enables B2B GTM teams to efficiently deliver exceptional and effective full-funnel buying experiences that drive revenue. Key capabilities and advantages of Intentsify's precision intent include the following: Unmatched breadth of intent coverage: Combining multiple signal sources Automation - less effort, time, and expertise needed to generate value from intent data: Intentsify's NLP streamlines GTM teams' marketing efforts by automatically selecting and weighing relevant topics and keywords from a marketer's online messaging, reducing time, effort, and specialized skills needed Intent-signal transparency: First & only intent data solution with URL-level visibility for customer confidence in signal validity About Intentsify Intentsify is a company that specializes in providing advanced precision intelligence for B2B intent data. They offer a next-generation solution for understanding and leveraging intent signals to drive sales and marketing success. Its platform uses machine learning algorithms and natural language processing to extract insights from unstructured data sources and provide real-time visibility into customer behavior and buying intent. The company is focused on helping businesses improve their targeting, engagement, and conversion rates by delivering highly accurate and actionable intent data.

Read More

More featured news