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Intent Data Platform Intentsify Gets a New Investor

Intentsify, BV Investment Partners | December 20, 2021

Intent Data Platform Intentsify
On Dec. 16, middle market private equity firm BV Investment Partners (BV) announced that they are making a strategic investment in Intentsify, an intent data software and solutions provider that helps businesses grow.

Co-founded by Mike Kelly, Eric Belcher, Marc Laplante, and Ed Laplante in 2018, Intentsify offers Intent Activation™ platform that tackles account-based marketing and sales strategies for more than a hundred B2B Fortune 500 businesses and high-growth middle-market customers. It does this by infusing and layering different types of buyer intent data to pinpoint buyer intentions and pain points. This information helps marketing and sales teams direct their resources to the best target accounts and choose appropriate channels to get in touch with them.

"Intentsify uses its proprietary technology backed by a global data science team to power numerous marketing, sales, and customer success use cases. Intentsify's co-founders have extensive experience in this field and are acknowledged thought-leaders in the intent data space who have built a strong company with an impressive leadership team, and we look forward to working with them to scale their business," shares Justin Harrison, Managing Partner of BV Investment Partners.

"Intentsify uses its proprietary technology backed by a global data science team to power numerous marketing, sales, and customer success use cases. Intentsify's co-founders have extensive experience in this field and are acknowledged thought-leaders in the intent data space who have built a strong company with an impressive leadership team, and we look forward to working with them to scale their business," shares Justin Harrison, Managing Partner of BV Investment Partners.

While talking about the importance of intent data to target accounts, Marc Laplante, Co-founder and CEO of Intentsify said, “B2B organizations are increasingly leveraging multiple sources of intent data to focus time, efforts, and resources where and how they'll have the most impact. The problem is that most B2B companies struggle to quickly gather, analyze, and act on buyer intent signals, which change on a weekly basis. Intentsify is streamlining all of this so our customers can more effectively scale account-based demand and revenue. We are excited to partner with BV, who understand our business and has the expertise to help us take Intentsify to the next level."

Commenting on the decision to invest in Intentify, Eric Ahlgren said, “BV and Intentsify have developed an exciting and ambitious growth plan, and we look forward to beginning this new partnership."

Spotlight

Account Based Marketing Strategy

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.

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Spotlight

Account Based Marketing Strategy

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.

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Business Wire | May 15, 2023

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Intent HQ Launches Market Explorer in Spain to Address Traditional Market Report Inadequacies

EIN News | May 16, 2023

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A study from RTI found that up to 46% of self-reported consumer expenditure data is inaccurate. Research by Forrester found that 21% of marketing budgets are wasted due to shoddy data. Traditional market reports merely scratch the surface when it comes to providing consumer analysis—and their static reports become outdated quickly while blind spots exist on aspects such as actual consumer expenditure. This leaves marketers committing budgets to strategies informed by inadequate insights. Intent HQ’s Market Explorer understands that to develop competitive marketing plans that unlock better brand performance, marketers must have access to trust-worthy, accurate, easily digestible, market and consumer insights built on significant sample sizes. Market Explorer’s dynamic reports are presented as flexible, intuitive visualizations equipped with drill-down and filtering capabilities, providing fluid market perspectives and precise answers to highly specific questions. With the power of transactional exhaust datasets, brands will be able to strategize based on actual consumer behavior, rather than vague, unvetted and fragmented speculations based on what people say, or think, that they are doing. Based on cross-industry partnerships in Spain, the data integrity is second to none. Brands, the media and research agencies that service them can have confidence in the fact that the data incorporates 9,000,000 consumer records showing consumer demographics, behaviors and attitudes 500,000 consumer records showing consumer expenditure New data every quarter Transactional exhaust data: What customers actually do versus what they say they do Insight granularity at national, regional and city levels Time series trend data 15 months of data per report Market Explorer uses Intent HQ’s proprietary xChange AI platform and ethically-processed behavioral consumer data. 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Business Wire | April 25, 2023

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A study from RTI found that up to 46% of self-reported consumer expenditure data is inaccurate. Research by Forrester found that 21% of marketing budgets are wasted due to shoddy data. Traditional market reports merely scratch the surface when it comes to providing consumer analysis—and their static reports become outdated quickly while blind spots exist on aspects such as actual consumer expenditure. This leaves marketers committing budgets to strategies informed by inadequate insights. Intent HQ’s Market Explorer understands that to develop competitive marketing plans that unlock better brand performance, marketers must have access to trust-worthy, accurate, easily digestible, market and consumer insights built on significant sample sizes. Market Explorer’s dynamic reports are presented as flexible, intuitive visualizations equipped with drill-down and filtering capabilities, providing fluid market perspectives and precise answers to highly specific questions. With the power of transactional exhaust datasets, brands will be able to strategize based on actual consumer behavior, rather than vague, unvetted and fragmented speculations based on what people say, or think, that they are doing. Based on cross-industry partnerships in Spain, the data integrity is second to none. Brands, the media and research agencies that service them can have confidence in the fact that the data incorporates 9,000,000 consumer records showing consumer demographics, behaviors and attitudes 500,000 consumer records showing consumer expenditure New data every quarter Transactional exhaust data: What customers actually do versus what they say they do Insight granularity at national, regional and city levels Time series trend data 15 months of data per report Market Explorer uses Intent HQ’s proprietary xChange AI platform and ethically-processed behavioral consumer data. The insights in Market Explorer are accessible because Intent xChange’s leading privacy framework gives consumers and data custodians the confidence that consumer privacy and commercial sensitivities are protected. Market Explorer dynamic reports are now available for the Food & Drink, Clothing & Footwear, and Home & Garden sectors in Spain, with more sectors launching soon. “Now, more than ever, brands and marketers need insights they can rely on and trust implicitly when it comes to successfully targeting and serving their core audiences, ” says Phil Douty, Global VP for the Intent xChange. “We are confident in Market Explorer’s ability to harness large sample sizes of data to provide precise, dynamic and impartial insights, driving unprecedented success for marketing campaigns. The quality of the data speaks for itself, and the launch of this technology will catalyze transformative change in the way marketers understand and reach their target demographics.” The insights derived from Intent xChange and its products like Market Explorer are already making an impact: Professor Jose Luis Nueno of the IESE Business School will be publishing “The Price Crisis 2022-2023: Winners, Losers and Strategies for Success,” a new book published by AECOC based on data from Intent xChange that examines how consumer behavior has changed due to the cost of living crisis in Spain. “For the Chair’s research projects, the Market Explorer has enabled the extraction of a wealth of information from the datasets shared with us by our partnering brand owners,” according to Head of the Intent HQ Chair on Changing Consumer Behavior, Professor Jose L. Nueno. “If brands were able to obtain half the insights from their own data that we were able to achieve with Market Explorer, they would be duly impressed.” Insights from “The Price Crisis 2022-2023: Winners, Losers and Strategies for Success” will be featured at a special Congress in Madrid on May 24th at the IESE on-campus state-of-the-art amphitheater. To secure your limited invite to this event, click on this link. To learn more about Market Explorer and the vertical sectors available or launching soon, please visit IntentHQ.com. About Intent HQ Intent HQ is a privacy-first Customer Analytics Platform that generates uniquely human insights from complex behavioral data streams. We ensure organizations truly understand markets and consumers in-depth to deliver real value in marketing, customer experience and data monetization. To learn more, please visit https://intenthq.com/.

Read More

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Business Wire | April 25, 2023

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