ACCOUNT BASED DATA

Intentsify Achieves 3x Revenue Growth in 2021

Intentsify | February 28, 2022

Intentsify Achieves 3x Revenue Growth
On February 24, Intentsify announced explosive revenue growth in the third consecutive year. It is expanding its executive team to scale business in 2022.

As the leader in the intent-data activation software and solutions, Intentsify had set aggressive revenue goals in 2021. It began the year with investing in proprietary Intent Activation technology that supports sales organizations and B2B marketing through account-based marketing strategies and digital marketing channels.

In December 2021, Intentsify announced that BV Investment Partners (BV) had made a significant investment in the company to help speed up its product innovation and growth.

“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante.

“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “And our amazing team crushed them both by wide margins. The investment by BV and some big executive hires all but ensure continued success in 2022.”

2021 Growth Milestones
  • 3x year-over-year revenue growth
  • 74.6% increase in net-new customers
  • 2x jump in employee headcount
Devon Wellbrock, SVP of Global Accounts, has joined Intentsify. She has two decades worth of experience in account-based marketing and IT channel sales. She brings a blend of vision, knowledge, and leadership, thanks to her having led large account management, global sales, and professional services teams. She will focus on enterprise B2B technology organizations and drive platform sales and global business expansion.

Martin Carr, VP of Data Sales, comes with more than 20 years of experience in the marketing industry. He has helped clients fine-tune their go-to-market approach and execute their sales and marketing strategies. Martin will collaborate with customers to help them get insights on B2B buyer mindset at each stage of the customer lifecycle.

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Visual content stands out more than other types of media, is easier to digest and preferred by many, and also allows viewers to connect deeper with the content and build familiarity and trust with any people within the video.

Spotlight

Visual content stands out more than other types of media, is easier to digest and preferred by many, and also allows viewers to connect deeper with the content and build familiarity and trust with any people within the video.

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ACCOUNT BASED DATA

ON24 to Unveil Next Generation of Webinar Marketing During Webinar Launch into Space

ON24 | August 20, 2022

ON24 (NYSE: ONTF) today announced the company will usher in a new era of webinar marketing during an upcoming product launch webinar into space. In this first-of-its kind live experience, “Introducing ON24 Elite Explore: A Product Innovation Webinar,” the company will showcase the next evolution of the its webinar solution, ON24 Elite Explore, that is the culmination of a year’s worth of product innovation. Attendees will get a deep look into ON24’s flagship webinar marketing solution and key features and capabilities that give marketers new ways to design webinar experiences and engage audiences, including: A reimagined webinar production and design experience with all the tools in one place to simplify event setup New visual editing experiences expanded to include event details, registration, and on-demand setup Enhanced recording tools to give presenters the power of a production studio New styling for engagement tools that provide more branding opportunities and new ways for audiences to engage “Introducing ON24 Elite Explore: A Product Innovation Webinar,” the company will showcase the next evolution of the its webinar solution, ON24 Elite Explore, that is the culmination of a year’s worth of product innovation." ON24 will also showcase the latest enhancements in ON24 Forums to pin and spotlight presenters and audience participants; ON24 Intelligence with new attendee, engagement, and buying signals reporting in ON24 Forums, ON24 Go Live and ON24 Engagement Hub; and ON24 Connect to integrate more ON24 data in CRM and marketing automation solutions. The ON24 Elite Explore webinar event launched from space takes place on Aug. 24, 2022. Learn more, register, and view the agenda at ON24.com/events/product-innovation-august-2022/. The ON24 platform includes ON24 Webcast Elite, ON24 Go Live, ON24 Forums, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems. Learn more at ON24.com/platform. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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ABM ACCOUNTS

Madison Logic Named on Inc. 5000 List of Fastest-Growing, Privately-Owned Companies in the U.S.

Madison Logic, Inc. | August 17, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. 3690 on Inc. Magazine’s 2022 Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The annual list represents a unique look at the most successful companies within the American economy’s most dynamic segment — independent small businesses. Madison Logic’s ranking reflects its market-leading approach that empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. “As a marketing technology leader delivering account-based data-driven marketing solutions, we are proud to receive this honor and be listed again among the top private companies in America," said Tom O’Regan, CEO of Madison Logic. “As a marketing technology leader delivering account-based data-driven marketing solutions, we are proud to receive this honor and be listed again among the top private companies in America," said Tom O’Regan, CEO of Madison Logic. "With an emphasis on performance and repeatable results, we have consistently driven revenue growth for the largest and most sophisticated B2B enterprises globally, resulting in incredible net retention and revenue growth at Madison Logic. 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The company's appearance on the Inc. 5000 list is the latest in a series of other recent industry accolades, including earning its fifth consecutive leader status in G2’s Summer 2022 Rankings and receiving the 2022 Great Place to Work® Certification across all three regions that Madison Logic currently operates. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” The Inc. 5000 list ranks companies nationally by overall revenue growth over a three-year period. Inc. also ranks the fastest-growing companies by industry, metro area, revenue, and number of employees, along with highlighting women and minority-run companies. The complete results of the 2022 list, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/inc5000. To learn more about how Madison Logic helps the world's fastest-growing companies grow faster, visit http://www.madisonlogic.com. Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000. About Inc. The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit http://www.inc.com. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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TARGETED ACCOUNT STRATEGY

Revenue Enablement Startup Enablix Upgrades CRM Integrations with Account-Based Analytics Insights

Enablix | September 06, 2022

Enablix, the sales content enablement solution for revenue facing teams, has enhanced its CRM integrations with the release of their new feature: Account Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects interact with sales and marketing content. Prospect engagement with sales content, measured by data points like time on each page of a PDF or interaction with pages and videos, is a leading indicator of how likely an account is to close. Unfortunately, many revenue teams have no way of measuring prospect engagement with sales content, and the teams that do, typically measure individual buyer touch points without any aggregation. Enablix’s latest release solves this problem in a new way: Account-Based Engagement Insights integrates with user’s CRM systems and aggregates all sales and marketing engagement activities from every member in a target account into a singular set of reports. This provides sales teams with a view of their pipeline informed by real prospect engagement across nearly every touchpoint - giving teams the ability to identify deals likely to close and those that need more nurture. “Sales and marketing teams that don’t measure how prospects are engaging with sales content are effectively working in the dark,” said Nick Ziech-Lopez, CMO at Enablix. “Sales and marketing teams that don’t measure how prospects are engaging with sales content are effectively working in the dark,” said Nick Ziech-Lopez, CMO at Enablix. “By collecting every prospect touchpoint and putting the data directly into the CRM, Account-Based Engagement Analytics gives revenue-facing teams a single place to see all prospect activity and better target their outbound efforts.” By directly integrating with Hubspot and Salesforce CRMs, Enablix accelerates both the top and bottom of the sales pipeline. For top of funnel activities, powerful engagement-based intent data is layered on top of target accounts in the pipeline to inform the sales and marketing team which accounts deserve more personalized follow-ups further in the cadence. For bottom of the funnel activities, Enablix now gives sales teams new insights into how prospects are engaging with sales content, allowing reps to “predict the future” and identify which deals are likely to close. New features and capabilities accompanying the summer 2022 release also include: Native Presentation Creation through Google Slides: Build creative and compelling presentations through Google Docs Or Microsoft Office 365 directly within the platform, saving time and keeping all presentations on brand Account-Specific Content Filtering: Manage customers and target accounts better through an interactive heatmap, showing which accounts have specific pieces of content Youtube Channel Integration: Automatically import, tag, and share, all videos and content from users’ Youtube accounts The summer release is generally available for all Enablix customers, and Account-Based Engagement is available for users with a Hubspot or Salesforce CRM integration. To learn more about Enablix, visit http://www.Enablix.com About Enablix Enablix is a revenue enablement solution that helps teams make better use of their sales and marketing content. By seamlessly connecting and linking content from any source, reps and marketers can activate existing content and make data-driven decisions about what to create next. Alongside content enablement, Enablix introduces the powerful ability to build content-driven digital sales rooms — creating better buyer experiences that accelerate deals. Powered by integrations with virtually every part of the sales tech stack, Enablix's mission is to make life easier for sales teams to find and utilize sales and marketing content — because life is too short for good content to go to waste.

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