ACCOUNT BASED DATA

Intentsify Achieves 3x Revenue Growth in 2021

Intentsify | February 28, 2022

Intentsify Achieves 3x Revenue Growth
On February 24, Intentsify announced explosive revenue growth in the third consecutive year. It is expanding its executive team to scale business in 2022.

As the leader in the intent-data activation software and solutions, Intentsify had set aggressive revenue goals in 2021. It began the year with investing in proprietary Intent Activation technology that supports sales organizations and B2B marketing through account-based marketing strategies and digital marketing channels.

In December 2021, Intentsify announced that BV Investment Partners (BV) had made a significant investment in the company to help speed up its product innovation and growth.

“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante.

“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “And our amazing team crushed them both by wide margins. The investment by BV and some big executive hires all but ensure continued success in 2022.”

2021 Growth Milestones
  • 3x year-over-year revenue growth
  • 74.6% increase in net-new customers
  • 2x jump in employee headcount
Devon Wellbrock, SVP of Global Accounts, has joined Intentsify. She has two decades worth of experience in account-based marketing and IT channel sales. She brings a blend of vision, knowledge, and leadership, thanks to her having led large account management, global sales, and professional services teams. She will focus on enterprise B2B technology organizations and drive platform sales and global business expansion.

Martin Carr, VP of Data Sales, comes with more than 20 years of experience in the marketing industry. He has helped clients fine-tune their go-to-market approach and execute their sales and marketing strategies. Martin will collaborate with customers to help them get insights on B2B buyer mindset at each stage of the customer lifecycle.

Spotlight

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.

We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

Spotlight

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.

We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

Related News

ACCOUNT BASED DATA

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft Dynamics 365

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automate workflows, such as Lead-to-Account mapping, and tracking and taking action on engagement. Powered by a combination of the customer’s data, Demandbase’s proprietary data, and AI — what we call Account Intelligence — they will also be able to see and act on Demandbase intent and engagement data within their CRM. Microsoft Dynamics 365 customers, who have had access to integrated Demandbase sales intelligence, will now be able to see Demandbase engagement data along with sales intelligence in one unified view. For HubSpot customers, today’s announcement expands the number of workflows they can automate beyond what is already available with Demandbase’s HubSpot Marketing Automation integration. Both of these integrations improve orchestration, delivering greater sales and marketing alignment, and a friction-free experience. “These integrations ensure our customers who use Dynamics 365 and Hubspot CRM realize the full value of the Demandbase platform,” says Brewster Stanislaw, chief product officer at Demandbase. “These integrations ensure our customers who use Dynamics 365 and Hubspot CRM realize the full value of the Demandbase platform,” says Brewster Stanislaw, chief product officer at Demandbase. “Pairing Demandbase natively with the CRM allows our customers to orchestrate a seamless go-to-market motion with full alignment between marketing and sales. We’re providing the full power of our Account Intelligence in these connected systems and saving sales and marketing teams time by providing them actionable insights wherever they want to consume them. The result is better performance with less manual effort at every stage of the customer journey.” With these integrations, customers can use their own CRM data to build lists and filters in the Demandbase One platform. They can define selectors, set up orchestration, create Demandbase campaigns, visualize and apply Demandbase intent and predictive scores, analyze journeys, and build reports. In addition, customers can write valuable Demandbase data and insights to their own Dynamics or HubSpot CRM instances. This creates unity between Demandbase and their CRM, and gives customers a single user interface in which they can view all Account Intelligence. Accurate account identification, combined with their CRM data, also means better predictive models, marketing and sales alerts, personalization opportunities, and more. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

ACCOUNT BASED DATA

AdCombo released the guide where to find B2B partners

AdCombo | November 08, 2022

Relationships between companies play a huge role. Various collaborations, joint promotions, access to exclusive products, promo codes, and other unique suggestions open new opportunities for a company. Firstly, the number of customers will increase. Users like to get all the benefits in one place. It's convenient. Secondly, the company's significance in the niche increases. Based on psychology, users trust companies that work with established brands more. Thus, on an emotional level, they put a company and a well-known brand on the same level. Where to search for B2B partners? There are several possible options: Personal recommendation The method will work for companies that have been in the niche for some time. A personal recommendation is still one of the most powerful tools for creating new partnerships. Create every opportunity to get your company recommended to others. Word of mouth still works great. Perfect online representation All social networks, websites, blogs, and forums of the company need to be in order. They should be easy to use and, of course, updated. If a significant partner faces a cheap uncomfortable site or social network with old posts, most likely cooperation won't take place, even if excellent conditions will be suggested. Account-Based Marketing (aka Key Account Marketing) It is a search and tracking of key clients. Here it is necessary to develop a step-by-step strategy: Identify the target partner (it may be the whole company) Find the contacts Create a unique selling proposition based on the needs of the potential partner Implementing the collaboration Performance measurement Attending niche conferences The importance of conferences should not be forgotten. It is a place of direct contact with current or potential partners. Here it is essential to understand that key partners are unlikely to meet among the booths in the exposition area. Pre-parties, after-parties, and VIP areas should be attended. Meetings in such places can have an enormous boost to further business development. AdCombo is a CPA network of 100,000 affiliates, who generate over 1 billion clicks a day across the globe. They provide thousands of exclusive offers in low competition markets across more than 12 niches.

Read More

CORE ABM, ACCOUNT BASED DATA

ZoomInfo’s Go-to-Market Software with Expansive Data Coverage for ABM Excellence

ZoomInfo | December 23, 2022

Contents 1. ZoomInfo’s Customer Satisfaction and Market Presence with Refined Data Coverage and Sorting 2. Reviewing Go-to-market Software for Enterprise Customers When looking for go-to-market buyer intent data software for implementing your account-based marketing, finding a trusted global leader becomes important when ROI is concerned. The years of market presence alongside high customer satisfaction levels speak for themselves when it comes to ZoomInfo. It is one of the top enterprise solutions for sales intelligence, marketing account intelligence, account data management, and lead intelligence. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo turned out to be a preferred enterprise solution for small, medium, and large enterprises looking to leverage the power of buyer intent data. 1. ZoomInfo’s Customer Satisfaction and Market Presence with Refined Data Coverage and Sorting ZoomInfo’s pioneering leadership in buyer intent data, sales intelligence, market intelligence, marketing account intelligence, account data management, lead intelligence, email verification, data quality, and more is testified by the top 29 product ratings on G2 winter grids as well as their strong market presence. Its deep, refined account- and contact-level information is recommended alongside its comprehensive data sorting and refining capabilities. 2. Reviewing Go-to-market Software for Enterprise Customers “99% of intent data users have seen a sales and ROI growth as per a study conducted by Insights for Professionals.” ZoomInfo has maintained the top spot in marketing account intelligence, email verification and lead mining, conversation intelligence, and sales coaching, making it the preferred go-to-market software for almost every sales and marketing professional’s workflow. Generating consistent ROI from your go-to-market strategy calls for advanced algorithms and buyer intent data software that facilitate them successfully. About ZoomInfo ZoomInfo is a leader in modern go-to-market software, data, and intelligence. RevOS empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by combining best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. ZoomInfo drives predictable, accelerated, and sustainable growth for its customers by integrating with leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications. ZoomInfo prioritizes GDPR and CCPA. The company created the industry's first proactive notice program and is a California and Vermont data broker. ZoomInfo's compliance, privacy, and security are discussed. ZoomInfo's go-to-market software, data, and intelligence help sales, marketing, operations, and recruiting pros.

Read More