On February 24, Intentsify announced explosive revenue growth in the third consecutive year. It is expanding its executive team to scale business in 2022.
As the leader in the intent-data activation software and solutions, Intentsify had set aggressive revenue goals in 2021. It began the year with investing in proprietary Intent Activation technology that supports sales organizations and B2B marketing through account-based marketing strategies and digital marketing channels.
In December 2021, Intentsify announced that BV Investment Partners (BV) had made a significant investment in the company to help speed up its product innovation and growth.
“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante.
“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “And our amazing team crushed them both by wide margins. The investment by BV and some big executive hires all but ensure continued success in 2022.”
2021 Growth Milestones
3x year-over-year revenue growth
74.6% increase in net-new customers
2x jump in employee headcount
Devon Wellbrock, SVP of Global Accounts, has joined Intentsify. She has two decades worth of experience in account-based marketing and IT channel sales. She brings a blend of vision, knowledge, and leadership, thanks to her having led large account management, global sales, and professional services teams. She will focus on enterprise B2B technology organizations and drive platform sales and global business expansion.
Martin Carr, VP of Data Sales, comes with more than 20 years of experience in the marketing industry. He has helped clients fine-tune their go-to-market approach and execute their sales and marketing strategies. Martin will collaborate with customers to help them get insights on B2B buyer mindset at each stage of the customer lifecycle.