ACCOUNT BASED DATA

Intentsify Achieves 3x Revenue Growth in 2021

Intentsify | February 28, 2022

Intentsify Achieves 3x Revenue Growth
On February 24, Intentsify announced explosive revenue growth in the third consecutive year. It is expanding its executive team to scale business in 2022.

As the leader in the intent-data activation software and solutions, Intentsify had set aggressive revenue goals in 2021. It began the year with investing in proprietary Intent Activation technology that supports sales organizations and B2B marketing through account-based marketing strategies and digital marketing channels.

In December 2021, Intentsify announced that BV Investment Partners (BV) had made a significant investment in the company to help speed up its product innovation and growth.

“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante.

“We set aggressive revenue and customer acquisition goals in 2021,” said Intentsify CEO, Marc Laplante. “And our amazing team crushed them both by wide margins. The investment by BV and some big executive hires all but ensure continued success in 2022.”

2021 Growth Milestones
  • 3x year-over-year revenue growth
  • 74.6% increase in net-new customers
  • 2x jump in employee headcount
Devon Wellbrock, SVP of Global Accounts, has joined Intentsify. She has two decades worth of experience in account-based marketing and IT channel sales. She brings a blend of vision, knowledge, and leadership, thanks to her having led large account management, global sales, and professional services teams. She will focus on enterprise B2B technology organizations and drive platform sales and global business expansion.

Martin Carr, VP of Data Sales, comes with more than 20 years of experience in the marketing industry. He has helped clients fine-tune their go-to-market approach and execute their sales and marketing strategies. Martin will collaborate with customers to help them get insights on B2B buyer mindset at each stage of the customer lifecycle.

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PRWeb | April 26, 2023

Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new research on “The State of B2B Marketing Budgets 2023” that reveals how marketing budgets, priorities, and sentiments have changed in the past six months. The report found that nearly 50% of B2B marketers cite the difficulty of using data to inform decisions and measure performance as the biggest challenge, suggesting an increasing need for marketers to “defend the spend” to finance departments and C-level executives. As a result, nearly 90% of marketers surveyed report that data compliance and accuracy is a priority at their company. 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What’s more, 66% of respondents report that they are experiencing burnout as a result of additional economic stressors. Interestingly, despite these challenges, 72% say their marketing team will meet or exceed goals in 2023. Meanwhile, 84% of marketers surveyed report having a neutral to optimistic outlook for the remainder of 2023, up slightly as compared to 80% six months ago. To adapt to these shifting tides, “The State of B2B Marketing Budgets 2023” survey found that 57% of B2B marketers are optimizing for growth in 2023 by leveraging customer marketing (upsell/cross-sell); 42% are building team skills and adding new competencies; and 36% are investing in existing verticals or markets. They are also cutting travel budgets (46%), consolidating teams/job responsibilities (41%), and relying more on contractors (36%) and agencies (34%). The top three areas marketers plan to invest more in include customer marketing, content creation/strategy, and sales enablement. 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Business Wire | April 28, 2023

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Klarity by DemandScience Makes ‘One-Click Prospecting’ a Reality for B2B Sales Professionals

Globenewswire | March 28, 2023

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