ACCOUNT-BASED DATA

ISG Set to Publish Report on MarTech Providers Helping Firms Compete in New Customer Landscape

ISG | February 04, 2022

ISG Set to Publish Report
Information Services Group (ISG) has launched a research study to examine MarTech providers, which are helping firms adapt to changes in consumer behavior triggered by the COVID-19 pandemic.

The results of this study will be published in a comprehensive ISG Provider Lens™ report called MarTech Service Providers 2022. It is scheduled to be released in June. It will cover companies offering a varied range of services and technologies to assist companies in digital marketing, including digital advertising, strategic services, data analytics, and content capabilities.

“Top companies around the globe already are using MarTech for competitive advantage in marketing products, as well as in hiring employees,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research.

“Top companies around the globe already are using MarTech for competitive advantage in marketing products, as well as in hiring employees,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “MarTech providers help enterprises combine the creativity of marketing professionals with digital tools and methodologies, such as design thinking and agile processes, to build new approaches for changing conditions.”

Enterprise buyers can evaluate their potential new engagements, current vendor relationships, and available offerings using the information from the report. The impact of the pandemic on different regions varies. However, there is a transformation in consumer behavior that the enterprises need to adapt.

Companies are now facing a new kind of consumer with new habits and lifestyles. The need for personalization has increased now more than ever.

More than 200 MarTech providers will be a part of ISG’s survey. In collaboration with ISG’s global advisors, the research team will produce six quadrants that represent the digital services and products a typical enterprise buys, based on ISG’s experience working with its clients.

The six quadrants are:
  • Digital Presence & Digital Ads
  • Strategic MarTech Services
  • Social & Relationship
  • Digital Experience & Content
  • Analytics & Intelligence
  • Digital Commerce Optimization
ISG analysts Mauricio Ohtani, Marcio Tabach, and Sandya Kattimani will serve as authors of the report. It will cover the global marketing technology market and analyze products and services available in Brazil and the U.S.

Spotlight

This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. The survey was conducted in February of 2011. It was conducted via an online survey to SIIA Education Division members, edWeb.net industry contacts, MCH education industry clients.

Spotlight

This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. The survey was conducted in February of 2011. It was conducted via an online survey to SIIA Education Division members, edWeb.net industry contacts, MCH education industry clients.

Related News

ABM ACCOUNTS

Account-based Marketing Software Market to Grow by 2021 Exponentially

Research and Markets | June 24, 2021

Amid the COVID-19 catastrophe, the global market for Account-based Marketing assessed at US$749.4 Million in the year 2020 and is predictable to reach US$1.6 Billion by 2027, as it is mounting at 11.6% CAGR over the period 2020-2027. ABM software offers tools to automate and decrease the extensive process of recognizing prospects and delivering the right ones to develop proper accounts. The software allows users to create highly qualified leads, craft personalized buying journeys, surge customer lifetime value, and build additional opportunities for in-pipeline accounts. Apart from this, it enables users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. Thus, in this way, organizations can easily align sales and marketing teams toward their goals. The tools can obtain new accounts, support existing and promising accounts, and grow enterprise accounts. However, the implementation of account-based marketing tools requires an extensive investment of resources and time. This factor is expected to ignite the market during the forecast period. Vendors need to choose the proper accounts to target and create the right content to nurture such accounts. These solutions enable sales and marketing alignment. When both teams are dedicated on the account level, it is easy to coordinate their qualification standards, messaging, and reporting practices.

Read More

ABM ACCOUNTS

Enterprise Account-Based Marketing Agency Grabs Fastest-Growing Company Award

The ABM Agency | March 09, 2021

The ABM Agency, a B2B digital marketing firm, is specialized in account-based marketing and demand generation. The company is awarded, by the Atlanta Business Chronicle, as one of the fastest-growing private companies in the Atlanta area. The 2021 Pacesetter Award will be presented to The ABM Agency on Thursday, April 22 What Are the Pacesetter Awards? The Atlanta Business Chronicle, every year, releases a list of the fastest-growing companies in the area of greater Atlanta. These companies are those "who have it in top gear." 2021 marks the 26th anniversary of the release of its first list. According to the publication, "Only the fastest-growing private companies earn the powerful Pacesetter designation and the invaluable attention that goes with it." Businesses had to meet the following requirements to qualify for the 2021 Pacesetter Awards: Be privately held Based in the metro Atlanta area Not be a subsidiary of another company Established before the first quarter of 2018 Experienced a two-year growth in sales of more than 50% 2020 revenues must be between $1 million and $300 million The award ceremony will be virtual this year. People can attend it from their homes or offices. Tickets start at $35. Other 2021 Pacesetter Award winners include Aventis Systems, Consume Media, vArkadios Capital, and Propellant Media. What Does The ABM Agency Do? The ABM Agency, led by DeCastro, is a team of people of account-based marketing and demand generation specialists, who utilize their PPC, SEO, content marketing, marketing automation, programmatic, and analytics expertise to deliver impactful B2B digital marketing. The ABM concentrates the industries such as FinTech, MedTech, SaaS, and manufacturing. The offerings of the agency include strategy, asset creation, channel management, reporting services, and tech stack integration for both demand generation campaigns and account-based marketing. The past and current clients of The ABM Agency include FLEETCOR, AssuranceAmerica, Manhattan Associates, and CENTEGIX. In the B2B digital marketing space, DeCastro also serves as a thought-leader, Entrepreneur, writing for B2B Marketing Magazine, and Thrive Global.

Read More

CORE ABM

Research Suggests the Future of Account-Based Market will Flourish - Demandbase, InsideView, 6Sense, Act-On Software, Engagio, Evergage

Adroit Market Research | March 24, 2021

The Global Account-Based Market report provides a comprehensive quantitative and qualitative overview of various industry factors such as market size and volume, cost structure, supply chain and logistics, and capital. The data gathered from key market players, including retailers, manufacturers, producers, and consumers, is used to validate the Account-Based study review. The Account-Based market report includes both consumer and vendor perspectives, describing the symbiotic relationship and its effect on market development. The global Account-Based market study also contains a segmentation review, which includes product selection, end-user applications, and region segmentation. The primary goal of the Account-Based market research is to provide information to business explorers in order for them to appreciate the Account-Based market growth during the forecast period. It also provides a competitive environment that defines the profiles of the top players driving Account-Based market growth. The research focuses on market player mergers and collaborations in order to explore market growth prospects through global connectivity. The global Account-Based industry report offers geographic segmentation that involves major revenue drivers such as Asia Pacific, North America, and Europe. The Account-Based market study investigates the interconnected dynamics of competitors on a corporate and geographic level. Top Leading Key Players are: Demandbase, InsideView, 6Sense, Act-On Software, AdDaptive Intelligence, Albacross, Celsius GKK International, Drift, Engagio, Evergage. Furthermore, the global Account-Based market article describes the macroeconomic factors as well as other influential drivers that are expected to fuel growth during the forecast period. The Account-Based market study assists industry analysts and investors in determining the target market and opportunities for expansion. The main drivers found by the global Account-Based market analysis are the increasing growth of the software markets, technological advancements, and the acceptance of AI in all sectors. Rising consumer requirement and satisfying overwhelming demand, on the other hand, is thought to be the most difficult task for the Account-Based industry. It also illustrates how COVID-19 is altering the Account-Based market dynamics. The global Account-Based market report forecasts growth driven by current developments and key players' strategies to address obstacles and restraints, including the effects of COVID-19. The changing work lifestyle, combined with increased GenZ expectations for advanced systems, is projected to drive the Account-Based market's growth during the forecast period. According to the global Account-Based market report, emerging markets would open significant opportunities and hence exhibit higher growth rates as a result of increased capital spending by larger and more financially prosperous regions such as North America, which has greater technological and capital power. About Adroit Market Research Adroit Market Research is an India-based business analytics and consulting company. Its target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market’s size, key trends, participants and future outlook of an industry. The company intends to become their clients’ knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues.

Read More