Targeted Account Strategy
Anteriad | September 25, 2023
Anteriad has been presented with 2023 Stratus award for cloud computing, recognizing innovation in cloud technology.
Anteriad's cutting-edge Anteriad marketing cloud solution propels it to stratus award win.
Industry-leading data empowers b2b marketers: Anteriad's precision and global reach applauded.
Business Intelligence group acknowledges Anteriad's role in advancing cloud infrastructure.
Anteriad's AI-driven marketing technology puts b2b marketers at the forefront of innovation.
Anteriad has been honored with the prestigious 2023 Stratus Award for Cloud Computing by The Business Intelligence Group as a testament to its innovative approach to harnessing cloud technologies. This annual business award program recognizes organizations, products, and individuals that excel in delivering distinctive solutions that leverage the power of cloud computing. Anteriad's exceptional achievement stems from its cutting-edge Anteriad Marketing Cloud solution, tailored to meet the dynamic needs of B2B Marketers. This accolade underscores Anteriad's commitment to advancing cloud-based solutions and highlights its pivotal role in driving innovation within the industry.
Anteriad empowers the B2B sector with industry-leading data characterized by purpose-built, highly trusted, compliant, campaign-ready attributes and global reach. This unparalleled offering provides B2B marketing leaders with unmatched depth and scale, coupled with hyper granularity, ensuring precision and effectiveness in their campaigns.
Maria Jimenez, Chief Nominations Officer of Business Intelligence Group, mentioned,
Anteriad is one of the leaders in the cloud, helping to develop the infrastructure we need to store and host the data and applications driving our society. We are so proud to recognize all of the winners in this year’s award program.
[Source – GlobeNewswire]
Ken Lordy, Chief Product Officer at Anteriad, expressed their excitement at winning a Stratus Award for Cloud Computing for their Anteriad Marketing Cloud solution. He highlighted how their fusion of extensive, high-quality data and AI-driven marketing technology positions their B2B marketing clientele at the forefront. Lordy emphasized that Anteriad's technology capabilities, shaped by the demands of contemporary B2B marketers, form the bedrock of their global offerings.
Anteriad Marketing Cloud's robust solution empowers customers with exclusive, pertinent B2B data and invaluable insights into their target prospects. A pathway to remarkable enhancements in lead quality, precise identification and expansion of buying groups, amplified pipeline performance, and, most significantly, the cultivation of new business opportunities. Additionally, Anteriad's extensive, diverse, and deeply sourced intent data has proven instrumental in the success of campaigns spanning email marketing, demand generation, and programmatic channels.
Demandbase | September 18, 2023
Demandbase secures 62 leadership positions in G2's Fall report categories, reaffirming its commitment to B2B excellence and innovation.
The company achieves the top spot in 12 reports and ranks among the top three in 56, highlighting the success of its AI-powered solutions in driving revenue objectives.
Demandbase makes its debut in regional Grid reports for the Americas and EMEA, securing the number one position in five categories essential to B2B success.
Demandbase, the AI-powered Smarter GTM company, has announced it has been named with 62 leadership positions in G2's highly esteemed Fall report categories. The announcement underscores Demandbase's commitment to driving excellence and innovation in the business-to-business domain. With a sweeping display of competence, Demandbase has secured the coveted top spot in 12 reports and prominently featured among the top three contenders in an impressive 56 reports. These achievements mark a resounding endorsement of Demandbase's AI-powered solutions that empower B2B organizations to achieve their revenue objectives effectively.
Demandbase has secured the number one position in five categories in the regional Grid reports for the Americas and EMEA, marking its debut in these prestigious rankings. This remarkable performance reiterates Demandbase's standing as an unrivaled leader in key domains essential to B2B success. The accolades extend across various categories, with Demandbase emerging as a clear leader in account-based advertising, account-based analytics, account-based orchestration platforms, account-based web & content experiences, and account data management for enterprises.
Adding to this impressive list is Demandbase's acknowledgment of 'Best Usability' and 'Easiest Admin.' These distinctions reflect Demandbase's unwavering dedication to delivering excellence across its suite of services and its relentless pursuit of providing value to its clients.
Jon Miller, Chief Marketing Officer at Demandbase, said,
We see the G2 Reports as customer proof that we're successfully delivering real business impact as well as transforming the way B2B companies go to market.
[Source – Cision PR Newswire]
Demandbase expressed its pride in the accomplishment and conveyed its commitment to maintaining customers' trust through continuous product innovations. Added Jon, these innovations encompass introducing the first-ever B2B-specific connected TV advertising solution and incorporating multi-language intent capabilities. These advancements enable B2B organizations to capture accurate intent signals from global markets spanning 133 languages.
In the G2 report, Demandbase One receives high praise from customers who appreciate its user-friendly interface, extensive insights, process automation capabilities, and seamless integration with other systems. Users find it invaluable for identifying and engaging key accounts, its account identification features and Salesforce integration simplifies it. Demandbase One is recognized as a game-changer, fostering sales and marketing alignment, enhancing visibility, improving business intelligence, and increasing marketing efficiency.
Account Based Data
Business Wire | October 06, 2023
6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment.
Conant brings more than two decades of experience in marketing, sales and go-to-market management, most recently as Chief Market Officer (CMO) of 6sense. Building on her strong and cohesive relationships with 6sense GTM leaders, she will lead a unified team that includes sales, customer success, marketing, partnerships, and professional services.
Alignment is critical for any go-to-market team, and it’s only possible when you have the right people, processes, and technology to ensure everyone can move swiftly, and in the same direction, together, said Jason Zintak, 6sense CEO. Latané’s empathy for our customers, deep knowledge of our market, and expertise in our platform will pave the way for synergy, growth, and an improved experience for our customers and employees. There's no one more qualified and passionate to take the lead and execute our bold vision.
Conant has demonstrated her ability to deliver exceptional value for 6sense and its customers, partners, and other stakeholders during her six-year tenure as 6sense’s CMO. In that time, 6sense experienced 100% year-over-year revenue growth five times. Conant is a creative force propelled by data-driven insights, using her deep understanding of customer behavior and market trends to achieve impressive business goals. Over the past year, she's harnessed the potential of AI to lead innovative initiatives, including a move to generate over 10% of the company’s pipeline autonomously, using 6sense® Conversational Email.
“I’m honored and excited to step into this role as 6sense’s first CRO. I consider this a new era of alignment for 6sense. Alignment in service of our customers has always been core to our mission, but by bringing all our revenue functions under one big tent, we’ll be poised to take it to a whole new level,” said Conant. “I’m thrilled to have the opportunity to apply account-based principles to onboarding and adoption, to continue to build our thriving partner ecosystem, and to help our customers achieve incredible results with AI.”
Saima Rashid, who has served as 6sense’s SVP of Revenue Analytics, will lead marketing as SVP, Marketing and Revenue Analytics. Rashid joined the company nearly two years ago after experiencing the value and impact of 6sense Revenue AI™ as a customer. With a deep understanding of the platform and its value proposition, knowledge of the market, and strong analytics, leadership, and communication skills, Rashid has significantly contributed to pipeline growth since day one.
Major Highlights from the First Half of Fiscal Year 2024
6sense is starting off the second half of FY24 with strong momentum after a successful start to the year. The company continues to differentiate itself as the leading Revenue AI platform for GTM teams through product innovation, by maintaining its proven track record of delivering on an ambitious, customer-informed roadmap.
High-performing B2B companies turn to 6sense for intent data, AI-driven next-best-action recommendations, relevant B2B account insights, and buyer contact data, all built into a comprehensive platform that unites sales and marketing to efficiently grow revenue. March 2023 marked the launch of 6sense Revenue AI™ for Sales, which offers a single seamless digital destination where sellers can streamline workflows, uncover hidden opportunities, accurately identify anonymous buyer intent signals, and prioritize accounts that are ready to buy right now.
Success Through Innovation and Partnerships
Many prominent new products, enhancements, and integrations served as vital catalysts for the company's success this year, including:
6sense® Conversational Email’s AI Writer, which enables demand generation teams to “train their own writer" to create personalized, targeted, and brand-aligned emails to generate prospect demand and pipeline.
On-platform campaign management for LinkedIn advertising, which allows customers to launch paid social media campaigns seamlessly within the 6sense platform.
Expanded advertising segment sync capabilities to enable customers to use their 6sense ABM audiences off-platform on LinkedIn, Meta (Facebook and Instagram), and Google (search, Gmail, Youtube, etc.).
Expanded brand safety and brand suitability controls within 6sense Digital Advertising, which enables customers to customize settings to suit their brand's specific content guidelines.
Increased data coverage and accuracy for 6sense’s patented ID graph that allows capture of IPv6 addresses to enhance search results and company matches and provide better protection from impending third-party cookie deprecation, marking an industry-leading achievement.
Expanded firmographic and intent data globally, including 29 million net new accounts, which doubled the company account volume in European and APAC regions, while also generating a 20-30% increase in intent data signals.
Grew our partner ecosystem by adding referral, reseller, and integration partners such as Peerspot, Intellimize, The ABM Agency, Goodway Group, and Intelligent Demand, and saw significant growth with EMEA agencies, such as Gilroy, Sixandflow, Stein IAS, and Clevertouch.
144% year-to-date membership growth of RevCity, the 6sense customer community site. Customer exchanges are robust with inquiries addressed on average within an hour, often by fellow community members who frequently share knowledge, tips, and ideas.
Recognition for Industry Leadership
6sense continues to earn recognition for its platform and technology, culture and workplace, and remarkable market performance.
Listed on the Inc. 5000 for fifth consecutive year
Featured in the Forbes Cloud 100 for the second consecutive year
Named as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023
Named toFinancial Times’s Fastest Growing Companies in the Americas
6sense Revenue AI™ for Sales earned “The Sammy” for "Product of the Year" in the 2023 Sales and Marketing Technology Awards program
Received "The Goldie" award for the product launch of 6sense Revenue AI™ for Sales from Goldcast.io
Earned second MarTech Breakthrough award for Best Account-Based Marketing Platform
Recognized as an Inc. Best Workplace for the fourth consecutive year
Great Place To Work®, the global authority on workplace culture, recognized 6sense as the #12 in Fortune Best Medium Workplaces™ 2023, #45 in 2023 PEOPLE® Companies that Care, #15 in Fortune Best Workplaces for Millennials™ 2023 (Small And Medium) and #10 in Fortune Best Workplaces in the Bay Area™ 2023 (Small And Medium)
Named a “Best Company to Sell For” by Selling Power for the second consecutive year
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.