KickFire Announces Partnership to Power Campaign Attribution for Terminus’ Account-Based Marketing Technology
KickFire, the leader in IP address intelligence and company identification technology, and Terminus, the leading account-based marketing (ABM) platform, today announce their strategic partnership. Terminus enables B2B companies to run personalized ABM campaigns at scale and, when combined with KickFire’s IP address-to-company identification technology, now Terminus customers can attribute the impact of driving account-specific engagement on their websites.