Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

MarTech Series | March 28, 2019

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo
Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engines is a member of LaunchPoint by Marketo as part of the Accelerate partner program. “Marketing teams need their own single source of truth so they can get a deeper understanding of their customers and for creating audiences for 1:1 omni channel programs,” said Chitrang Shah, VP of Product at Lattice. “We’re thrilled to be helping Marketo customers get more out of their marketing automation investment by empowering them with the analytics and insights they need to create personalized buyer journeys.” The new app enables Marketo customers to easily execute hyper-personalized campaigns and sales plays against audiences built using the analytics and insights from Lattice. As prospects make their way down the buyer journey, the app dynamically ensures that they are being engaged by the right campaigns in Marketo – without manual intervention. The application’s segmentation capabilities also enhance a marketer’s ability to operationalize account-based marketing (ABM) at scale.

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