Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Leader in the new report, The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.
Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Madison Logic received the highest possible score of 5.0 in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.
According to the Forrester Report, "One of the most unique elements of [Madison Logic’s] strategy is unlimited access to their intent data offering for clients, regardless of the level of their media activation spend. It boosted its position in the evaluation with a roadmap that was among the strongest of any provider, including advanced AI capabilities, a new data privacy and compliance module, and more developed reporting tools.”
"Madison Logic's consistent success speaks to our continuous innovation and dedication to delivering the richest dataset giving the best view of in-market accounts," said Tom O’Regan, CEO of Madison Logic. “Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”
Madison Logic’s ML Insights unifies three key data sources to create a holistic score of accounts demonstrating the highest propensity to purchase. Marketers leverage this data to:
Target and prioritize the right accounts and personas: Dynamically improve targeting efficiency by focusing efforts on the accounts aiming to purchase a solution. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.
Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.
Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement.
Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.
Madison Logic’s recognition as a Leader in the Forrester Wave follows its impressive performance in the G2 Spring 2023 Grid® earning seven Leader Badges, including Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management. The high customer satisfaction ratings and reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with superior proprietary data, best-in-class customer support, and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic.
Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.
To learn more about how Madison Logic helps the world’s fastest-growing companies leverage data to drive pipeline impact and boost marketing efficiency, visit http://www.madisonlogic.com.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.