Marketing Trends and Projection 2016 - 2017

huffingtonpost | February 02, 2017

Marketing Trends and Projection 2016 - 2017
ABM - Account Based Marketing. Several sources have indicated that there have been significant renewed efforts in 2016 towards account based marketing efforts. ABM simply means that your client base is your gold. Each account has specific buying patterns in terms of purchases and frequency. That data allows marketers the opportunity to create campaigns that increase the number of times they return as well as, entice them to broaden the profiles of items/services they have purchased. Simply stated - Buy More, More Often. ABM is not a new concept, but one that can be aided via the powerful data collection and CRM platforms available today.

Spotlight

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they are learning the lessons gained from Content Marke


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BUYER INTENT DATA

True Influence® will supply data to federal agencies

True Influence | July 29, 2021

True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization. "We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated True Influence CEO Brian Giese. "We have always been committed to providing the most accurate data on the market to B2B sales and marketing businesses, and we are now able to provide the same high...

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CORE ABM

B2B Marketers, Its Time Build Your Brand: Linkedin

LinkedIn | July 28, 2021

According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study, which examined the purchasing habits of over 1,200 buyers of business banking in the United Kingdom and business insurance in the United States, found that lack of brand awareness is four to eight ti...

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ABM ACCOUNTS

MRP Media Notify: ABM Visionaries to Reveal Marketers' Winning ABM Strategies

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. PT during a live webinar. Participate in this session to be among the first to receive the insights and a personal copy of the report. Understand how an elite set of ABM programmes (25%) generate sign...

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ACCOUNT-BASED ADVERTISING

Technology Advancement and Demand In Account-Based Advertising Software Market 2021-2026

Market Primes | July 26, 2021

This Account-Based Advertising Software market research exhibits industrial analysis, growth factors, driving factors, and recent market trends, which will be extremely beneficial to the industry's newly entering major players. This Account-Based Advertising Software market study is crucial for them since it includes all of the profit-making aspects that play a significant role in driving the industry's growth. These elements include technical advancements, confrontations, and chances for participants, and current inclinations. One can obtain a complete evaluation of the market as well as a basic overview of the market's evolution. All of this data is presented in the form of an ...

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Spotlight

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they are learning the lessons gained from Content Marke

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