ACCOUNT BASED DATA

Mediafly Acquires InsightSquared

Mediafly, InsightSquared | January 28, 2022

Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution.

Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a single dashboard for content engagement, sales activity data, conversational intelligence, and value engagement.

This product integration closely follows Mediafly’s $10 million funding round, where Mediafly indicated that it was keen on investing its new capital- a total of $35 million for 2021- in improving its revenue intelligence capabilities, among other initiatives.

“By marrying Mediafly’s best-in-class sales enablement, content engagement and value selling tools with InsightSquared’s leading revenue intelligence, forecasting and analytics capabilities, we are providing the complete revenue enablement platform to meet today’s market demands,” said Carson Conant, CEO of Mediafly, in a statement.

“By marrying Mediafly’s best-in-class sales enablement, content engagement and value selling tools with InsightSquared’s leading revenue intelligence, forecasting and analytics capabilities, we are providing the complete revenue enablement platform to meet today’s market demands,” said Carson Conant, CEO of Mediafly, in a statement. “The combined solution propels our technology far past sales enablement vendors that focus on traditional capabilities like content and learning management. When revenue teams leverage the combined power of Mediafly and InsightSquared, they eliminate the need to rely on partial intelligence and gut instinct to forecast sales and inform buyer-seller interactions. They get a clear picture of what’s happening at every touchpoint within the buyer journey, both in and out of the sales meeting, with prescriptive next steps to engage buyers, move deals forward and drive predictable revenue growth.”

Spotlight

It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter – featuring, for the first time, figures for the iGaming and Financial Service industries. This quarter we focus on the reasons people abandon their shopping cart with some new data taken from actual abandoners. Unlike many of the clipboard surveys (“we asked 100 people and they said…”) all of the data below is taken from real people who have recently abandoned a purchase online.

Spotlight

It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter – featuring, for the first time, figures for the iGaming and Financial Service industries. This quarter we focus on the reasons people abandon their shopping cart with some new data taken from actual abandoners. Unlike many of the clipboard surveys (“we asked 100 people and they said…”) all of the data below is taken from real people who have recently abandoned a purchase online.

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ACCOUNT BASED DATA

ON24 to Unveil Next Generation of Webinar Marketing During Webinar Launch into Space

ON24 | August 20, 2022

ON24 (NYSE: ONTF) today announced the company will usher in a new era of webinar marketing during an upcoming product launch webinar into space. In this first-of-its kind live experience, “Introducing ON24 Elite Explore: A Product Innovation Webinar,” the company will showcase the next evolution of the its webinar solution, ON24 Elite Explore, that is the culmination of a year’s worth of product innovation. Attendees will get a deep look into ON24’s flagship webinar marketing solution and key features and capabilities that give marketers new ways to design webinar experiences and engage audiences, including: A reimagined webinar production and design experience with all the tools in one place to simplify event setup New visual editing experiences expanded to include event details, registration, and on-demand setup Enhanced recording tools to give presenters the power of a production studio New styling for engagement tools that provide more branding opportunities and new ways for audiences to engage “Introducing ON24 Elite Explore: A Product Innovation Webinar,” the company will showcase the next evolution of the its webinar solution, ON24 Elite Explore, that is the culmination of a year’s worth of product innovation." ON24 will also showcase the latest enhancements in ON24 Forums to pin and spotlight presenters and audience participants; ON24 Intelligence with new attendee, engagement, and buying signals reporting in ON24 Forums, ON24 Go Live and ON24 Engagement Hub; and ON24 Connect to integrate more ON24 data in CRM and marketing automation solutions. The ON24 Elite Explore webinar event launched from space takes place on Aug. 24, 2022. Learn more, register, and view the agenda at ON24.com/events/product-innovation-august-2022/. The ON24 platform includes ON24 Webcast Elite, ON24 Go Live, ON24 Forums, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems. Learn more at ON24.com/platform. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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ABM ACCOUNTS

ZoomInfo Appoints Alison Gleeson to Board of Directors

ZoomInfo | July 05, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the appointment of Alison Gleeson to its Board of Directors, effective July 1, 2022. She was previously the SVP of Americas at Cisco, where she led nearly 9,000 employees and was responsible for more than $25 billion in annual sales. “There are few people in the world with the go-to-market experience and expertise that Alison has,” said ZoomInfo Founder and CEO Henry Schuck. “There are few people in the world with the go-to-market experience and expertise that Alison has,” said ZoomInfo Founder and CEO Henry Schuck. “She has been successful at every level of the sales ladder – from hitting her number as a sales rep to running all of the Americas for Cisco. We expect to leverage her experience and knowledge to drive the next phase of growth for ZoomInfo.” Gleeson currently serves as a board member of publicly traded SaaS companies Elastic and 8x8, Inc. She has been honored with the Connected World’s Woman of IoT Award, Diversity Best Practices’ Above and Beyond Legacy Award, and the Michigan Council for Women in Technology’s Woman of the Year Award. Gleeson received a Bachelor of Arts in Marketing from Michigan State University, where she currently serves on the Advisory Board of Eli Broad College of Business. “I’m excited to join ZoomInfo’s board because I’ve long admired organizations that achieve immense success through a customer-focused approach,” said Gleeson, who joins seven other members on ZoomInfo’s board. “I’m a strong proponent of using innovation to find creative solutions that align to customers’ business drivers. ZoomInfo is at the forefront of innovation in the SaaS space, and I’m eager to help the company continue its rapid growth.” About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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ACCOUNT BASED EXECUTION

RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report

RollWorks | September 23, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for B2B companies looking to accelerate revenue growth. The company announced that in the G2 Fall 2022 Grid Report, out today, RollWorks received 29 new awards, including 15 leader awards, and ranked #1 in two reports and in the top 5 in 41 reports across: Account-based Advertising – ranked #1 Account-based Analytics Account-based Orchestration Platforms Account Data Management Buyer Intent Data Tools Cross-Channel Advertising – ranked #1 Display Advertising Marketing Account Intelligence Market Intelligence Retargeting Social Media Advertising Comments from recent reviews of RollWorks on G2: “What I find most helpful about RollWorks is the direct connection to our CRM (in this case Salesforce) providing us with real-time campaign creation against strategic named accounts (ABM).” — Senior Manager, Corporate Communications “RollWorks has opened up a whole new world of precision marketing through reaching our current target lists as well as discovering new potential accounts… Now that we have RollWorks implemented and churning out insights and leads, we don’t know how we lived without it before.” — Mid-market professional “What I find most helpful about RollWorks is the direct connection to our CRM (in this case Salesforce) providing us with real-time campaign creation against strategic named accounts (ABM).” — Senior Manager, Corporate Communications G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.” RollWorks has been consistently named a Leader by G2 over the last few years, fueled by a number of product advancements and the company’s ability to incrementally impact organizations’ go-to-market strategies. Automotive engineering safety leader LHP Engineering solutions used RollWorks to shift from waiting to “get found” to strategically getting in front of potential buyers and has seen a 3x increase in leads, and a tenfold increase in brand awareness and lead quality. And, with RollWorks powering its strategy to expand and extract more value from its account-based activities, intent leader Bombora saw a 67% higher conversion rate on RollWorks compared to non-intent display campaigns and a 10x increase in influenced pipeline. Earlier this summer, RollWorks showcased the power of ABM and CRM with the launch of Journey Events for HubSpot and Journey Events for Salesforce, effectively giving the majority of go-to-market teams consolidated account-level visibility. Most recently, the company rolled out Account List Builder, Pixel Assistant, and Site Traffic Revealer —all built on the industry’s most robust, multi-source account-based data foundation—to help B2B organizations efficiently and accurately reach their target audiences that matter most. To learn more about RollWorks can help you streamline your own ABM operations and drive more revenue, visit www.rollworks.com.

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