ABM ACCOUNTS

MRP and ServiceNow to Present at #B2BMX: Next-Level ABM Conference

MRP, ServiceNow | June 03, 2022

MRP and ServiceNow
On June 1, MRP, the only enterprise-class account-based sales and marketing platform, announced that ServiceNow would present a case study, “Increasing Speed to Revenue with Insight-Driven ABM”, at the upcoming virtual B2BMX: Next-Level ABM event. This session will take place on Tuesday, June 7, from 3:30-4:00 pm EDT.

MRP will host “Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies” on Wednesday, June 8, from 2:15-2:45 pm EDT. This session will be interactive and will help enterprise marketers achieve growth and improve their performance from ABM programs in complex operating environments.

MRP’s CMO Mark Ogne will talk about how to leverage everything from intent data to predictive analytics for a connected, informed and contextual world of account-based intelligence. The session will help attendees to:
  • Pinpoint how today’s intent data can help — and hurt — ABM decisions;
  • Identify actionable insights, and learn what it takes to action it;
  • Gain a competitive advantage with the latest advancements in machine learning;
  • Learn what multidimensional Account Intelligence looks like;
  • Fill current data gaps using advanced account profiling indicators.

“Actionable insights are the fuel for high-performing sales and marketing teams. However, too many operate, unknowingly, on incomplete and incorrect information. Confusing best practices drive many to make critical business decisions based on isolated or incomplete data sets,” said Mark Ogne, CMO of MRP. “It’s our mission to give revenue teams the tools and power necessary to make the most-informed decisions and wisest investments. This session offers a crash course in unpacking industry misinformation regarding mass market intent data, and how AI/machine learning and predictive analytics can supercharge ROI from ABM investment.”

“Actionable insights are the fuel for high-performing sales and marketing teams." said Mark Ogne, CMO of MRP.

MRP is a platinum sponsor of B2BMX: Next-Level ABM. It is committed to helping the enterprise marketing community reach new levels of ABM success. MRP will offer attendees on-demand access to The Role of ABM Technologies in the Enterprise webinar with Forrester Principal Analyst Malachi Threadgill scheduled for Tuesday, June 7 from 2:30-3:30 pm ET. They can also access the recent proprietary research and an interactive RFP-building tool for enterprise organizations and the most recent Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, where MRP was named a leader and recognized for its broad engagement capabilities, global reach, and suitability for large enterprises.

Spotlight

Over the past 21 years, the internet has grown from a nascent industry to the largest ad-supported media in the United States. During this period, leading companies have been significant contributors to driving growth. Yet over the same period, we have seen dramatic changes in the composition of the leading companies. For instance, since 2008, the 10 leading ad-selling companies in any given year have consistently represented at least 67% of total internet advertising revenues, typically fluctuating between 70% and 75%. At the same time, of the top 10 companies in 20017, only 3 were a top 10 company in 2008. The FY 2017 report takes a deeper look at what may be fueling this trend (current and future) and driving growth in the overall market. Consistent with the study’s overall scope and methodology, the findings presented here are at an anonymized, aggregate level. Insights gained and inferences drawn are based upon information gathered from survey responses, interviews with leading industry participants, and additional market research.

Spotlight

Over the past 21 years, the internet has grown from a nascent industry to the largest ad-supported media in the United States. During this period, leading companies have been significant contributors to driving growth. Yet over the same period, we have seen dramatic changes in the composition of the leading companies. For instance, since 2008, the 10 leading ad-selling companies in any given year have consistently represented at least 67% of total internet advertising revenues, typically fluctuating between 70% and 75%. At the same time, of the top 10 companies in 20017, only 3 were a top 10 company in 2008. The FY 2017 report takes a deeper look at what may be fueling this trend (current and future) and driving growth in the overall market. Consistent with the study’s overall scope and methodology, the findings presented here are at an anonymized, aggregate level. Insights gained and inferences drawn are based upon information gathered from survey responses, interviews with leading industry participants, and additional market research.

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