CORE ABM

MRP is the Title Sponsor at the 2022 B2B Marketing Exchange

MRP | February 16, 2022

MRP, the only enterprise-class predictive account-based sales and marketing platform, is the title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference that will be held February 28 through March 2 in Scottsdale, Arizona. MRP is set to provide a variety of thought-provoking insights, resources, and tools at this conference. It will also provide in-depth strategic advice and previews of MRP’s advancement in ABM innovation.

“B2B leaders recognize that mature ABM strategies are critical for adapting to customer needs and the increasingly fluid connections between digital and physical interactions across channels,” said Jennifer Golden, director of corporate marketing at MRP.

“B2B leaders recognize that mature ABM strategies are critical for adapting to customer needs and the increasingly fluid connections between digital and physical interactions across channels,” said Jennifer Golden, director of corporate marketing at MRP. “We look forward to sharing a step-by-step roadmap to mature, high-performance ABM, as well as discussing the challenges and solutions for executing account-based sales and marketing globally and at scale that drives revenue success for our clients.”

Conference attendees can visit MRP’s booth (#404), where they can learn about:

  • The Future of ABM: Details about MRP's industry-leading Prelytix platform that delivers seamless ABM program orchestration worldwide so organizations can unify the connection landscape for buyer engagement and accelerate revenue growth.
  • Proprietary research from more than 1,000 companies worldwide identifying the practices surrounding technology, people and processes that ABM leaders adopt to achieve revenue impact.
  • Tools to assess unique organizational needs and ABM maturity as well as guidance on requests for proposals (RFPs).
  • In-depth, one-to-one sessions with MRP thought leaders to discuss and evaluate current and future-state enterprise goals and ABM strategies.

MRP will also host a breakout session titled “Roadmap to Revenue: Proven Strategies to Accelerate ABM Success,” on March 2 at
11:20MST, featuring ABM experts. Speakers include:

  • John Follett, Co-Founder and Chief Customer Officer, Demand Metric Research Corporation
  • Mark Ogne, Founder, ABM Consortium
  • Brendan Hughes, Marketing Campaign Manager, Everstream Solutions
  • Jennifer Joanne Golden, Director of Corporate Marketing, MRP

MRP Prelytix empowers marketing and sales teams to simplify their environment’s complexity and produce high-performance conversions, closed revenue, and pipeline velocity. powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world.

Spotlight

Account-Based Marketing (ABM) is an important B2B marketing strategy that adds value to your business by focusing on accounts that are more likely to convert or generate higher revenue. However, once you have identified your high-value accounts, you may be wondering, what’s next? From awareness to lead generation and all the way through to advocacy, ABM needs to be done thoughtfully and in a measured fashion.

Spotlight

Account-Based Marketing (ABM) is an important B2B marketing strategy that adds value to your business by focusing on accounts that are more likely to convert or generate higher revenue. However, once you have identified your high-value accounts, you may be wondering, what’s next? From awareness to lead generation and all the way through to advocacy, ABM needs to be done thoughtfully and in a measured fashion.

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