My shortcuts for writing a B2B Marketing Plan

Mac McIntosh | August 29, 2018

My shortcuts for writing a B2B Marketing Plan
Schedule appointments with yourself in your calendar in the block out the time you need to work on your marketing plan. Start planning with an outline.  Goals.  Strategies for meeting those goals.  Tactics for implementing those strategies.  Costs. Timing. Owner. Due date. Write the executive summary last. It might be first in the table of contents, but it is intended to be a summary of the following, more detailed information rather than the starting point in your plan writing. Keep the plan high level.  For example, if your tactics include ads in trade magazines, it may not be necessary to identify the specific magazines or ad formats until it is time to implement.  However, you might need to have given that some thought for determining the budget required and in order to be able to answer specific questions that come up when discussing the plan. Break the planning and writing into chunks.  Work on one specific goal, the strategies for accomplishing that goal, and the tactics for implementing those strategies.  Then start on the next goal.

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