NetLine Corporation Adds New Lead Gen Features To Portal

Demand Gen Report | January 17, 2018

NetLine Corporation Adds New Lead Gen Features To Portal
NetLine Corporation, a content syndication and lead generation services provider, has announced new features for its Portal lead generation platform. The enhancements are designed to help self-serve and full-service clients optimize their lead generation campaigns with greater variation in content offerings and interactive traffic reports.“Content-based lead generation requires an always-on and data-centric approach to truly understand campaign performance,” said Robert Alvin, Founder and CEO of NetLine. “The increased visibility into behavior with the Portal means marketers have more insight and control over how content works for their brand and what is truly driving their business forward.”

Spotlight

The rise of digital content on the internet changed the B2B buying process dramatically, which affects B2B marketers in two, critical ways:It has created Buyer 2.0 a more agile, informed business buyer with ready-access to online information about vendors and their products and services. This buyer doesn’t have to rely on the vendor to provide the information they’re looking for during early evaluation—they can remain anonymous while they do their research.

Spotlight

The rise of digital content on the internet changed the B2B buying process dramatically, which affects B2B marketers in two, critical ways:It has created Buyer 2.0 a more agile, informed business buyer with ready-access to online information about vendors and their products and services. This buyer doesn’t have to rely on the vendor to provide the information they’re looking for during early evaluation—they can remain anonymous while they do their research.

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