ON24 Launches ON24 Forums

ON24 | April 18, 2022

On April 14, ON24 announced the launch of ON24 Forums, a new live engagement experience for the marketing and sales to drive interactive moderated discussions that encourage audience participation. Organizations can bring together high-valued attendees for face-to-face, two-way video group conversations and networking. Customers can create and scale fully branded and personalized digital experiences that collect high-quality first-person insights.

“We continue to accelerate our pace of innovation so customers can deliver a variety of unique digital experiences that meet their buyers’ evolving expectations for how they want to engage,” said Sharat Sharan, Founder and CEO of ON24.

“We continue to accelerate our pace of innovation so customers can deliver a variety of unique digital experiences that meet their buyers’ evolving expectations for how they want to engage,” said Sharat Sharan, Founder and CEO of ON24. “ON24 Forums builds upon our vision to be a one-stop sales and marketing platform for digital engagement, providing a new way to moderate meaningful, interactive discussions and drive immediate action with audiences.”

Through ON24 Forums, customers can provide digital experiences through:

Executive engagement – host executive briefing centers and roundtables to showcase product offerings and provide hands-on demonstrations
Focus groups – bring together user groups and customer advisory boards to get instant feedback and guide market research
Expert-led trainings – easily deliver curriculum and moderate group discussions to increase the reach and effectiveness of certification programs
Open enrollment – educate employees about benefits and services, improving internal awareness and driving immediate sign-ups

Through ON24 Forums, sales and marketing can unlock deep first-person insights. When attendees engage in interactive discussions and use more than 25 conversion and engagement tools to increase participation. They can also encourage ‘hand-raisers’ in the audience to sign-up within the event. They can get a unified view of audiences’ interests, behavior and actions across every experience and use this data with other business systems.

Companies can create deep engagement, collect first-person data, provide Ai-driven personalization and effortlessly integrate audience insights with marketing automation, collaboration systems and CRM.

Spotlight

Account Based Marketing Strategy

Account Based Marketing also takes a broader view of marketing than just getting leads. One of the best ways to get the most money out of your biggest clients is to market to them to encourage upselling and cross-selling.

The pros of account-based marketing

Account-based marketing is becoming more and more common for B2B companies that want to work with bigger clients. Account-based marketing has many advantages over other marketing strategies for businesses that want to sell to large accounts with long sales cycles and big deal sizes.

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Account Based Marketing Strategy

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prweb | April 11, 2023

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CORE ABM

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PR Newswire | May 12, 2023

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BUYER INTENT DATA

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PRWeb | May 26, 2023

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