ACCOUNT BASED DATA
PR Newswire | April 13, 2023
Insider—a marketing platform for delivering individualized, cross-channel customer experiences—launched over 20 industry-leading features this quarter, including their Integration Hub, WhatsApp Commerce, Eureka — personalized search on web, Web Push support for Mac Safari, iOS, and iPadOS, and more. These advancements aim to help businesses future-proof their customer experience and propel revenue from one centralized platform.
Insider helps over 1,200 leading enterprise brands and high-growth startups—including Samsung, Pizza Hut, Clarins, Madeira Madeira, Marks & Spencer, Virgin, Burger King, Toyota, Singapore Airlines, CNN, Lenovo, and MAC — accelerate digital growth and create delightful customer experiences by connecting data across channels, predicting future behavior with AI, and individualizing experiences.
To support changing user behavior and a fast-changing economy, Insider launched a range of new products and features to deliver more value to businesses by leveraging the power of their existing tech stack. This quarter, Insider delivered innovative solutions to amplify channel capabilities and help brands treat every touchpoint as a revenue driver and opportunity for conversion.
Introducing Insider's Integration Hub
Offering over 100 tools and connectors, Insider's Integration Hub means brands can now integrate their existing tech stack with Insider to increase operational efficiency, unify their data, and elevate their customer experiences.
This new launch aims to help businesses scale their customer experiences (CX) seamlessly by integrating with pre-selected tools or opting for custom integrations with APIs. Insider's Integration Hub offers integrations across more than 20 categories, including CRM, Analytics, Ads, Social Media, and more—allowing businesses to combine the power of their martech stack and create highly individualized experiences for users with unified data.
WhatsApp Commerce: Create end-to-end conversational buying experiences within WhatsApp
Insider's biggest launch of the quarter was WhatsApp Commerce—following the recent acquisition of MindBehind and becoming an official Meta Business Solutions Partner (BSP). Insider now offers 360-degree WhatsApp solutions starting from WhatsApp Business account creation, template approval, campaign creation, opt-in templates, segmentation, personalization, reporting, and more.
With this launch, consumers can discover, browse and buy products, and engage with businesses — right within the app where they spend most of their time — and in the conversational style they use with their friends and family.
WhatsApp Commerce allows businesses to deliver immersive web-style experiences within WhatsApp, combined with the power of two-way conversational messaging. This pioneering technology will enable businesses to create seamless buying experiences, from sending personalized promotions, capturing leads, and launching products to delivering post-purchase confirmations and loyalty experiences.
Businesses in any industry can benefit from WhatsApp Commerce, since the app is now the most popular messaging channel in the world, with over 2 billion active users and an open rate of 99%. It provides opportunities to improve product discovery, increase sales, uplift AOV, optimize CAAC, increase CLTV, and improve repeat purchases by running niche campaigns like product launches for retail, flight reminders with ancillary sales for travel, lead generation tools like interest calculators for banking and finance, and test drive booking forms for automotive, enabling users to complete their goal with fewer clicks and no redirects.
"Insider's WhatsApp Commerce has fundamentally changed how we interact with our customers. We are now able to meet our audience where they already are and offer complete order booking experiences at the touch of a button within their favorite app. Insider's WhatsApp Commerce allows us to build more personalized and conversational purchase experiences for our audience as an extension of our promotional campaigns — allowing them to leverage our offers, browse our menu, and place an order without leaving WhatsApp. This has significantly reduced cart abandonment by 61% and improved our monthly average order value by 38%." - E-commerce Director, Food Retailer
With WhatsApp Commerce, brands can leverage templates like product cards, category lists, catalogs, conversational flows, rich CTA messages, payment integrations and more to influence customers.
Integrate with CDPs to unify data and scale experiences
Businesses can now leverage Insider's most popular CDP integrations, such as Segment, Tealium, and mParticle to exchange user events and audience data to activate deeper segmentation on Insider. These integrations empower brands to provide hyper-personalized recommendations based on user data, and leverage offline user data, loyalty scores, purchase history, and category preferences to create highly relevant online experiences.
Reduce CAC with personalized remarketing on social media platforms like Tiktok and Facebook
Businesses can now deliver powerful remarketing campaigns on channels like Google Ads, Tiktok, Facebook Ads, and Facebook offline advertising by leveraging user actions on Web, App, and other channels, supported by Insider.
TikTok's popularity makes it one of the best choices for different verticals including retail, banking, finance, travel, and automotive brands to remarket and re-engage their visitors and users. Insider's AI-powered segmentation empowers businesses to leverage over 25 algorithms to create razor-sharp segments based on user behavior. And, with Insider's one-click TikTok integration, businesses can send these fine-tuned segments to TikTok to reduce CAC and accelerate engagement.
Fast integration, seamless connections, increased efficiency
Other popular integrations include a plug-and-play connection with Shopify, two-way data connections with analytics tools like Mixpanel and Amplitude, connection with CRM tools like Salesforce, Microsoft Dynamics CRM, Hubspot, retail apps, productivity tools, and support solutions like Zendesk and more.
''Insider's team proactively supported us during the integration process, suggesting best practices that will help us squeeze more out of their platform. With Insider, our whole marketing process has been greatly simplified, and it is this, along with the admirable tech support, that makes them a great choice for us at LEGO.' - Marketing and eCommerce Manager at LEGO
Eureka: Personalize search results for online shoppers with AI-led recommendations
Eureka is a product discovery platform that enables brands to curate intelligent, relevant, and faster search experiences by showing personalized recommendations powered by artificial intelligence, machine learning, and natural language processing.
Search results on Eureka reflect every shopper's unique interests and affinities, such as their preferred brands, sizes, styles, and colors. The most relevant products for each user are ranked and displayed at the top of the search results to assist shoppers in discovering their favorite products faster than ever before.
"We love the feature of predicting search terms and displaying search results that are unique to each user based on their affinity. It is one of the coolest features we have on our website, which really helps us stand apart from our competition." - Ecommerce Director, Eveshop
Eureka's advanced faceting filters and sorting capabilities help improve search precision and speed up product discovery by allowing shoppers to filter products based on characteristics and attributes.
Increase subscriber reach with Web Push for Safari users on Mac, iOS, and iPad
Following Apple's recent beta launch of Web Push for home screen web apps for iOS and iPadOS 16.4, Insider is extending Web Push support for these devices. This launch means that push notifications from web apps on iOS and iPad will now show up on the Lock Screen, in the Notification Center, and on paired Apple Watches, assuring higher open and click-through rates for brands. Now, notifications from web apps will work exactly like notifications from other apps.
Brands will soon be able to send push notifications to Safari web apps on users' home screens for hand-held devices—even when the app isn't open. This means marketers can expand their audience reach to over 1.5 billion active iOS users and iPad users with personalized push notifications.
Recognized as the #1 Leader in integrations, mobile marketing, personalization, and CDP categories by G2
G2 Spring Reports confirmed Insider as the #1 Leader in multiple categories, recognized by users for their industry-leading capabilities and fast time to value. 98% of Insider's customers believe the product is heading in the right direction, with 96% open to recommending them to prospects looking for an AI-led cross-channel journey orchestration solution, mobile-first strategy, and integration capabilities.
Insider will continue to focus on empowering businesses to craft individualized experiences with richer capabilities, faster execution, and higher results — keeping customer preferences and unified customer data at the crux of these experiences.
Get in touch with Insider's growth consultants for a personalized demo to discover how Insider can help you overcome your toughest growth challenges.
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Insider helps global brands and marketers across industries connect data from multiple channels, predict the future behavior of their customers with AI, and deliver individualized experiences on any channel. Learn more at: useinsider.com
BUYER INTENT DATA
EIN News | May 31, 2023
Bombora, the leading provider of B2B Intent data solutions, has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023.
“Bombora’s current offering features some of the strongest buying cycle analysis in the industry, outstanding accuracy, and a differentiated means of capturing B2B intent,” according to the Forrester report. “Its Company Surge methodology has become the de facto industry standard for noise filtering, and its co-op of more than 5,000 sites is a differentiator due to the exclusivity agreements it’s negotiated with 87% of the sites.”
One of the originators of the B2B Intent data industry, “Bombora is a trusted source for both clients and other intent providers,” according to the Forrester report. 6Sense and Madison Logic, two other companies named Leaders in the report, have integrated Bombora data within their offerings.
“Bombora’s strategy has always been to make our Intent data available within the tools that sales and marketing teams use on a daily basis, and we believe the Forrester Wave proves that our data is the fuel powering the B2B insights landscape,” said Mark Connon, President of Bombora. “For us, our Leader position is a testament to the product we’ve built.”
Bombora was one of only two companies that received a “5” rating from Forrester in the Data Acquisition & Processing criteria, and the only company to receive the same score in the Reporting & Insights criterion. Bombora also received the second highest number of 5/5 scores in the Wave, doing so in twelve out of 26 criteria.
Forrester evaluated companies on criteria from three high-level categories:
-Current offering. Each vendor’s position on the vertical axis of the Forrester Wave graphic indicates the strength of its current offering. Key criteria for these solutions include data coverage, data granularity, intent data types, data acquisition and processing, accuracy and noise filtering, customer marketing, retention, cross-sell, data security and compliance, analytics capabilities, reporting and insights, and data delivery.
-Strategy. Placement on the horizontal axis indicates the strength of the vendors’ strategies. We evaluated vision, innovation, roadmap, partner ecosystem, pricing flexibility and transparency, and global delivery strategy.
-Market presence. Represented by the size of the markers on the graphic, our market presence scores reflect each vendor’s number of enterprise-level intent customers and product revenue.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
ACCOUNT BASED DATA
Business Wire | April 26, 2023
Forrester (Nasdaq: FORR) today announced that Best Buy, as well as leaders from NRG, M&T Bank, and Labcorp, are the North American winners of its inaugural Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award recognize organizations and senior executives, respectively, that are putting customers at the center of everything they do to accelerate business growth, retain customers, and enable greater employee engagement. Award recipients will be honored at CX North America, being held in Nashville, Tennessee, and digitally, June 13–15, 2023.
Best Buy is the North American recipient of Forrester’s 2023 Customer-Obsessed Enterprise Award. The organization is being recognized for demonstrating a tangible customer focus across its leadership, strategy, and operations, helping the retailer thrive based on customer-first strategies and investments.
North American winners of Forrester’s 2023 Customer-Obsessed Leadership Award include:
Elizabeth Killinger, executive vice president, NRG, and president, NRG Home and Reliant, NRG Energy: Killinger is challenging her team to put customer needs at the center of every business decision. Through her efforts, US energy company NRG has created programs and guides to establish a consistent cross-functional framework for its customer-focused culture.
Aarthi Murali, chief customer experience officer, M&T Bank: In addition to identifying areas of opportunity to fulfill customers’ unmet needs, Murali is further shaping a customer-centric culture at M&T Bank, a leading full-service US bank, to improve customer and employee experience, empowering employees to understand how their roles connect to customers.
Amy Summy, executive vice president, chief marketing officer, and consumer lead, Labcorp: Summy has helped shape the healthcare company’s customer-centric rebrand, ensuring that Labcorp’s go-to-market approach is anchored in customer research and driven by customer needs.
“We congratulate the North American winners of Forrester’s Customer Obsession Awards for prioritizing their customers’ needs and going above and beyond to consistently deliver value to them,” said Rick Parrish, vice president and research director at Forrester. “Award recipients are also epitomizing how, in putting customers at the center of their leadership, strategy, and operations, their organizations can drive consistent growth, profitability, and customer and employee retention.”
Forrester Customer Obsession Award recipients will share their success stories at CX North America, a leading event for CX, B2C marketing, and digital leaders to learn best practices that can enable a customer-led, insights-driven business focused on improving existing and future customer experiences.
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.