ACCOUNT BASED ANALYTICS

Research Report on Global Account-Based Marketing (ABM) Software Market on Key Industry Segments, 2021-2027

ResearchMoz | February 23, 2021

Account-Based Marketing (ABM) Software Market report by ReserchMoz offers insights into the Account-Based Marketing (ABM) Software industry.  The market research report covers different product Scope, Classifications, Characterizations, Participants, and Objectives. The report also gives insights into Marketing Channel, Indirect Marketing, Direct Marketing, Pricing Strategy, Brand Strategy, Target Client, Market Positioning, and Distributors/Traders List.

The key players in the Account-Based Marketing (ABM) Software Market included in the report are the profiles of 6sense, Adobe Campaign, Act-On, Demandbase, Metadata.io, Alyce, Engagio, Jambo, DiscoverOrg, Engagio, InsideView, PFL Tactile Marketing Automation, LeanData, Outreach, Marketo, Printfection, Terminus, Reachdesk, Triblio, Sendoso, and ZoomInfo. The main points included in the report about the company profiles are Product Specifications, Gross Margin, Gross, Cost, CAGR, Capacity, Revenue, Production Value, and contact information.

Globally, the largest regional market of Account-Based Marketing (ABM) Software is the Asia-Pacific market. China and India dominated the market among the countries, followed by Japan. The main growth factors of the market are a High economic growth rate, rising health awareness applications, growing demand for plastic construction products, improved standard of living, and affordable manufacturing costs. The forecast in the report is done from 2021 to 2027.

The size of the global Account-Based Marketing (ABM) Software Market is expected to increase from xx Million US$ in 2020 to xx Million US$ by 2027 during the forecast period at a CAGR of xx%. The regions analyzed in the report are Asia-Pacific, Asia-Pacific, Europe, North America, South America, and The Middle East and Africa. The report is also divided into many other segments such as type, application and they are further sub-divided into different categories.

About ResearchMoz:

ResearchMoz is a well-known market research company for research reports and industry analysis. They help companies bridge the gap bet wen success and failure through tier compelling market research reports, which provide the companies in-depth knowledge on market analysis and trends. They have a team of various industry experts dedicated to performing industry analysis and deep studies.

Spotlight

"Focus on your fans first," begins a Visme infographic that offers tips on Facebook marketing, based on an article by Mike Gingerich.That may have been the mantra when your brand started on Facebook, but do all your posts still follow that rule? How about hashtags? The infographic advises using them sparingly and making them short and sweet. Is your brand guilty of over tagging, or do you have a hashtag strategy that works? And be sure you know your tools: "Facebook now lets business owners add CTAs to link posts using a tool called the Power Editor," the infographic points out.

Spotlight

"Focus on your fans first," begins a Visme infographic that offers tips on Facebook marketing, based on an article by Mike Gingerich.That may have been the mantra when your brand started on Facebook, but do all your posts still follow that rule? How about hashtags? The infographic advises using them sparingly and making them short and sweet. Is your brand guilty of over tagging, or do you have a hashtag strategy that works? And be sure you know your tools: "Facebook now lets business owners add CTAs to link posts using a tool called the Power Editor," the infographic points out.

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ABM ACCOUNTS

The CCO of Jabmo Addresses Data-Driven ABM Insights at The ON24 Experience

Jabmo | June 06, 2022

Jabmo announced a virtual presentation from Chief Commercial Officer (CCO) Tav Tepfer, now available on-demand through The ON24 Experience. In the session titled "Using Engagement Data to Transform Your Marketing," Tepfer and Tessa Baron, vice president of marketing at ON24, discuss how B2B marketers can leverage data to support ABM and digital marketing strategies. The ON24 Experience is an interactive virtual summit created to assist businesses in delivering more value to their audiences, generating more insights, and converting more prospects into customers. As Chief Customer Officer at Jabmo, Tepfer has helped the world's top industrial and life sciences firms in driving growth using Account-Based Marketing strategies and techniques. Tepfer offers to her breakout session the following ABM knowledge and industry-specific perspective: How B2B purchasing has altered with the advent of digital buying groups How to get statistics on user involvement from digital experiences How to aggregate first-party data from all digital touchpoints to comprehend purchasing group intent How to gain insights that matter for Marketing and Sales Baron and Tepfer conclude the talk with thoughts on refining the message, integrating touchpoints, expediting purchase journeys, and building end-to-end digital experiences. Tepfer said, "At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter." Tepfer said, "At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter. I'm excited for this opportunity to share what I've learned at Jabmo, so attendees can start harnessing data in their own organizations."

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ACCOUNT BASED ANALYTICS

Harte Hanks Chosen for B2B Lead Generation Program

Harte Hanks | June 01, 2022

On May 31, Harte Hanks, a leading global customer experience company, announced that a leading employee screening services company had been awarded a new business assignment. Harte Hanks will provide a wide scope of B2B sales and marketing support services. A strong track record of providing exceptional support and easy integration with B2B sales operations made Harte Hanks the first choice for the program. The new relationship manager for this compliance-driven company commented: "Our goal was to find a partner that has the experience and ability to quickly integrate with our existing B2B sales operation and platforms while providing us with cost-efficient but effective solutions to help us achieve our new business goals. We were incredibly impressed by the ability of the Harte Hanks team to dedicate resources, build training and implement quickly to drive new business sales performance." Harte Hanks will enable the client’s sales team with services to improve their B2B sales efforts, including appointment setting, lead generation, education and nurturing, and sales performance tracking. "We're excited to have the opportunity to work with this innovative leader," says Ben Chacko, Managing Director, Harte Hanks Customer Care. "This agreement further demonstrates our leadership in providing clients with a cost-efficient solution that enables growth while maximizing and preserving their internal methodology and systems." Don Aicklen, SVP Harte Hanks Sales & Marketing, notes: "Our customers seek partners who have the infrastructure and ability to quickly measure and optimize performance. Harte Hanks will continue to leverage the talent and capabilities of our Customer Care and Marketing Services segments to provide unparalleled solutions for our clients." Don Aicklen, SVP Harte Hanks Sales & Marketing, notes: "Our customers seek partners who have the infrastructure and ability to quickly measure and optimize performance. Harte Hanks will continue to leverage the talent and capabilities of our Customer Care and Marketing Services segments to provide unparalleled solutions for our clients. These capabilities are a vital component of new business growth and expansion strategies in today's marketplace."

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CORE ABM

Sean Malone is Demandbase’s New Chief Information Security Officer

Demandbase | May 25, 2022

On May 20, Demandbase announced the appointment of Sean Malone as its new chief information security officer (CISO). Malon comes with experience in cyber security and defense. He will look over information security and IT functions at Demandbase. "Joining Demandbase as CISO is very exciting." said Malone. "Joining Demandbase as CISO is very exciting. I've watched how influential Demandbase solutions are for B2B companies — and in order to continue to enable our customers to meet their objectives, we must continue to be a trusted partner," said Malone. "I'm looking forward to leveraging my experience to ensure that our platform continues to be worthy of that trust, building on the great foundation already built by our IT, security, and engineering teams. By further investing in the maturity of our security, and risk management capabilities, we are well positioned for continued growth." "It isn't hard to see why we are thrilled to welcome Sean Malone as our CISO," said Gabe Rogol, chief executive officer at Demandbase. "Not only does he bring extensive knowledge of cybersecurity and defense, but he also has the leadership and expertise in strategy execution to continue building on the great security foundation that Demandbase already has laid. Bringing him on board is a very important step in our growth, and it will ensure we're protecting the increasing value Demandbase creates for customers, employees and investors." Malone is from Seattle and holds a master’s degree in information security and assurance from Western Governors University and the CISSP, CISM, CISA, CCISO, AWS Solutions Architect and AWS Security Specialty certifications. He also has filed for a patent for assessing security programs and quantifying cyber risk. Before joining Demandbase, he led information security, product, delivery, and research and development as the CISO for VisibleRisk and became the VP of risk products when BitSight Technologies acquired VisibleRisk. He also led cyber defense efforts at Amazon Prime Video and Accenture Security.

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