Core ABM, ABM Accounts, Targeted Account Strategy

RollWorks’ Account-based Marketing Innovation for Down Economy

Account-based Marketing Innovation

Contents

1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations

2. Efficient Go-to-market Strategies with ABM Partners

In the quest for reaching out to the most relevant accounts before your competitors do and boosting your sales volumes, account-based marketing has emerged as the most preferred sales and marketing strategy over the past few years. Particularly in 2022, RollWorks will have innovated their platform to be ready for intent data, CRM, sales personas, and advertising all in one place.

Privacy-compliant, comprehensive intent data helps your business find key account holders. Rich buyer intent data combines the impact of both your sales and marketing efforts. Powerful integrations are now possible with continuous innovation in ABM products thanks to research-oriented companies such as RollWorks.

1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations

Companies can now identify in-market accounts using Rollworks’ collaboration with Bombora intent and G2 buyer intent in its product called RollWorks Keyword Intent. Reaching out to the most qualified accounts in the sales funnel that are ready to buy and easy to close is now possible using high-quality buyer intent data.

2. Efficient Go-to-market Strategies with ABM Partners

The market of ABM software is projected to reach USD 2131 million at 12.31% CAGR by 2030

Continuously enriching the tech stack of the ABM product using an ecosystem of partners creates an efficient go-to-market strategy. Unified integration of marketing, advertising, and sales tools to orchestrate maximum engagement across channels with a partner-friendly approach helps ABM platforms innovate and provide the most value from their products.

The most targeted, efficient, and interoperable ABM platforms bring together a host of solutions to deliver high ROI, seizing most of the opportunities when it comes to in-market accounts. This helps streamline your sales and marketing and avoid the time lost in between, even in uncertain times.
 

About RollWorks

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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