RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

RollWorks | September 22, 2020

RollWorks, a division of NextRoll, today made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides account-level analysis of website visitors.
The new Site Visitor API enables account-level identification including firmographic details of site visitors in real-time. New partners Uberflip, Reactful and Hushly have built integrations to ingest the new RollWorks Site Visitor API data, allowing B2B marketers to create personalized experiences for their web, chat, and landing page visitors. The Google Analytics integration of the API provides marketers with account-based lenses by which to view analytics and web traffic patterns. Insights into activities like a specific account's time on site or content consumed helps align web activity with account-based strategies.

Spotlight

Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically at the account. Our ABM infographic is a great reference piece, but you can read the full blog, Jump-start Your ABM Success to dive deeper: What does Account Based Marketing require? Five questions to ask yourself if ABM is right for your business? How to get started with your ABM strategy with a pilot program.

Spotlight

Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically at the account. Our ABM infographic is a great reference piece, but you can read the full blog, Jump-start Your ABM Success to dive deeper: What does Account Based Marketing require? Five questions to ask yourself if ABM is right for your business? How to get started with your ABM strategy with a pilot program.

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Jabmo | September 03, 2021

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Instrumental Inc. Closes Out Record Quarter, Expands Leadership Team to Drive Go-to-Market

Instrumental Inc | August 20, 2020

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Intent Data Shows Brands Interested in Programmatic, Billboards, and 'Ad Solutions': Bombora Company Surge(R) Identifies Trend

Bombora | May 24, 2021

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