CORE ABM

RollWorks Product Updates to Help B2B Marketers Prove Marketing ROI

RollWorks | June 17, 2022

B2B Marketers
RollWorks, an account-based marketing platform, announced significant upgrades to its Site Visitor API features to advance the incorporation of account-level insight into web content personalization. It now supports LiveRamp’s identifier, RampID, across channels. It continues to ramp up its product infrastructure to prepare itself for a future without third-party cookies.

"Our drumbeat of product innovation demonstrates our continued investment in technology that helps our customers better identify and understand their anonymous website traffic to create a more tailored experience for accounts visiting," said Justin Cooperman, VP, Product Management at RollWorks.

"Our drumbeat of product innovation demonstrates our continued investment in technology that helps our customers better identify and understand their anonymous website traffic to create a more tailored experience for accounts visiting," said Justin Cooperman, VP, Product Management at RollWorks.

With the help of RollWorks Site Visitor API, B2B marketers can understand their anonymous website traffic and create a more personalized experience for accounts. They can also analyze trends over time. Account-level identification, including firmographic details of site visitors in real-time, can help marketers create engaging, account-centric visitor experiences. The latest update allows customers to identify website visitors across more account-level data, such as whether a visitor is on the RollWorks Target Account List, Account Group or Journey Stage.

"RollWorks' Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models," added Cooperman.

With these updates, B2B marketing and sales teams can understand who their ideal customers are and prioritize accounts to outreach to:
  • Create a new account list based on ICP (Ideal Customer Profile) fit scoring model
  • See firmographic attributes - company size, revenue, industry, etc. - that make up an ICP
  • Automatic sync of modeling data from an ICP fit grade back to Salesforce and HubSpot
Advertisers who use RampID can unlock premium inventory, additional reach in cookieless browsers, and improved marketing tactics such as frequency capping, people-based audience targeting, and more. Thanks to more accurate targeting through such identifiers, RollWorks offers B2B marketers:
  • The ability to reach Apple device and Safari browser users that have been harder to target since Apple began blocking tracking methods in 2017
  • The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019
  • A futureproofed user-level targeting method that will enable users to maintain their reach when Google blocks tracking methods in late 2023
RollWorks can help streamline ABM operations and drive more revenue.

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Spotlight

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ZoomInfo | July 05, 2022

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CORE ABM

6sense Wins 2022 Summer Best Relationship Award and Best Feature Set Award in Account-Based Marketing from TrustRadius

6sense, TrustRadius | August 04, 2022

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"We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "The TrustRadius recognition demonstrates our ability to deliver what business leaders want more than anything else: revenue and results. Our customers continually tell us that 6sense Revenue AI removes the uncertainty in their ability to hit their pipeline and revenue targets." 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Contentgine Uses AI and ML to Analyze Popular AI Content

Contentgine | May 31, 2022

On May 25, Contentgine, the world leader in content-based marketing, released its latest “Top 5” research. It ranks the most popular artificial intelligence (AI) content consumed by B2B decision-makers. Its Content Indication Platform (CIP) analyzed this content using machine learning and AI to examine content consumption across more than 3000 research papers, eBooks, and AI case studies syndicated from the world’s largest B2B library. "AI software is not only a category in and of itself, but it is also a core component of other categories," said "Top 5 in 15" Series Host Robert Rose, best-selling author and chief strategy advisor for the Content Marketing Institute. "AI software is not only a category in and of itself, but it is also a core component of other categories," said "Top 5 in 15" Series Host Robert Rose, best-selling author and chief strategy advisor for the Content Marketing Institute. "We're talking about the core component of AI software that may or may not be embedded into other solutions to achieve advanced automation, decision insights, predictive measurement, targeting, personalization, content management, and conversational interfaces. Given the vast interest in this topic today, it's wonderful to see so many well performing assets available to decision makers." The Top 5 companies comprising the AI best-in-content chart include: #1 – Amazon Web Services – eBook: The Machine Learning Journey #2 – Alteryx – eBook: Analytic Process Automation: The Convergence of Analytics, Data Science and Process Automation #3 – DataRobot – eBook: AI: The Next Frontier for Healthcare Providers #4 – Pythian – Case Study for Canadian mining company Teck: Data Science Keeps World's Biggest Trucks Rolling #5 – Snowflake, in conjunction with Amazon Web Services – eBook: Machine Learning Within Reach "Marketers are putting artificial intelligence and machine learning tools to work to create and sustain smarter programs for better demand generation and content indication," said Ian Dix, chief marketing officer for Contentgine. "Contentgine's CIP analyzes content performance across more product categories than other leading content demand gen and account based marketing (ABM) platforms to provide a wealth of first-person leads and a tool for gauging how our clients' content performs versus their competitors. It's a game changer moving from content marketing to intent marketing by gaining a better understanding of who is choosing to engage with what content and why." Contentgine has released detailed findings in a new “Top 5 in 15” video and in the “Top 5 Resource Center”. These videos explore the best practices, similarities and differences among the Top 5 category leaders. Rose thinks that businesses undergoing digital transformation have a massive appetite for AI education. Out of the five most popular assets, four are eBooks. They drive the value of AI to help businesses understand why and where they should invest in this advanced technology. Contentgine knows the consumed assets, so it provides industry-leading content intelligence by comparing the performance within product categories. These insights help organizations understand how their content works compared to their competitors.

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