BUYER INTENT DATA

SelectHub Launches Company-Level Lead Service

SelectHub, Navigator Business Solutions | June 16, 2022

Company-Level Lead Service
On June 14, SelectHub, a software selection company, announced the launch of its new Company-Level Lead service. This service will provide software vendors access to buyer intent data to obtain relevant market intelligence about who is evaluating new software.

“We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub.

“We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub.

The new service is powered by SelectHub’s best-in-class technology and was refined over an 18-month pilot program. It will help sellers see which companies are interested in their software through detailed information on how leads interact with SelectHub’s site and technology selection platform.

The service will enhance ABM efforts and provides buying signals that help vendors determine what stage of the buying cycle users are at. Based on actions that demonstrate high buyer intent, such as resources downloaded and pages visited, it helps marketing teams to run targeted campaigns.

“The company-level insight (intent data) has helped us build and execute better targeted ABM campaigns,” said Sean Barbera, Marketing Director at Navigator Business Solutions.

The intent data is published through SelectHub’s application interface. It can be downloaded into Microsoft Excel and Google Sheet formats. Integrations to popular CRM systems and connecting with buyers at the companies can be availed optionally. The data is extracted from SelectHub’s technology selection platform, where buyers actively evaluate and compare products based on their specific requirements. The insights help software vendors focus on leads more likely to convert.

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Choiceform drives the growth of company by upgrading CEM concept to the Total Experience Management platform TX

Choiceform | July 07, 2022

Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth with the focus on enhancing the customer experience. With the new concept, Choiceform helps to create business growth for its clients through its absolute advantages in three steps. 1.Launching its strategic concept of the Total Experience Management In China, many industries are about to enter the stage of slow growth and saturation. For companies, the demand for consumer insights and for experience data is growing rapidly, opening the way to significant development potential for CEM. It may soon become something no company can do without. Consequently, it becomes very important to accurately define CEM. The TX Total Experience concept proposed by Choiceform is a customer-oriented strategic management system that includes brand experience (BX), product experience (PX) and service experience (SX), supplemented by employee experience (EX). The perfect combination of the four metrics demonstrates a complete holistic consumer insights which drives enhanced experience management. Not to be overlooked is that employees will also directly affect how a customer feels about the company and the brand. CX and EX will form a positive cycle of complementary and sustainable development. Choiceform TX was born from the concept that CEM must be comprehensive. 2. Improving customer satisfaction with scalable one-to-one interactions across the customer's whole life cycle The customer journey is an important vehicle to creating the best customer experience. Choiceform emphasizes the use of Moment of Truth to define the experience strategies, and to merge the scattered operational data with quality experience data scientifically. Across the full life cycle, in addition to solving the problem of data silos and achieving data convergence, it is more important to uncover the painpoints and unmet needs so as to transform and reshape the experience. When optimizing the interactions with customers, Choiceform TX will automatically initiate sustainable and scalable one-to-one interaction campaigns. The automatic advance warning + multi point trigger mechanism creates a one-stop professional and standardized closed-loop management system, to ensure a sustained interaction across the whole life cycle in real time. Based on the development plan for modular applications, Choiceform will expand from a SaaS platform provider to PaaS platform provider starting this year, making it easier for companies to connect with different SaaS applications. 3. TX is not just a tool, but the brain of enterprises developing the date-driven scientific strategic growth decision Discovery and predictions are the core of insights, while effective decisions based on the conclusions is the ultimate goal. In the future, companies that can minimize the process from data collection to decision making will be better positioned to seize market opportunities. The Choiceform TX platform truly makes data work, discovers and identifies the most valuable information for companies, and empowers them to find the best marketing paths through intelligent and digital technological innovation, transforming every decision into one that is science-based and informed. The value of Choiceform does not only lie in helping companies collect data, but about helping them improve customer satisfaction, retention, and ROI conversion rates. This is the unmistakable difference between CEM and other big data solutions. CEM is no longer a tool to execute processes, but a key factor in driving strategic business decisions. Data and technologies are the basic elements, but data security in its most comprehensive form is the fundamental protection. Choiceform's "data security control center" provides security protection for different data levels and covers the whole data life cycle from generation to deletion. Firstly, infrastructures with comprehensive defense capabilities are built to cover the security baseline in the machine room as well as across the network, system and application data, so as to improve the capacity to deal with advanced security threats. Secondly, a resource management infrastructure is built to prevent unauthorized data access and maintain data confidentiality, integrity and availability through data encryption, key management and data shielding, among other techniques. Thirdly, normalized security operation infrastructures are built for compulsory implementation of secure development lifecycles (SDLs), effectively removing security vulnerabilities, as well as for dealing with every kind of security issues in a comprehensive, networked, systematic way through continuous implementation of vulnerability scans, penetration tests, code audits, security scheme design and implementation, security training and establishment of emergency response teams. Choiceform is committed to implementing data security standards in compliance with the strictest regulatory guidance. Integrating its advanced abilities in providing customer insights with technologies to empower industry development Choiceform's business has from day one been CEM, with its prowess in technology integration and in providing customer insights setting it apart from the competition. Founded in 2015, Choiceform currently has teams in Shanghai, Beijing, Guangzhou and Wuhan, serving customers in the automobile, real estate and property, finance, fast moving consumer goods (FCMG), computers, communications, consumer electronics and gaming sectors, among others. Core R&D teams account for 65% of the firm's headcount. Choiceform has also assembled an insight team led by senior industry experts, all with more than 20 years' experience, to drive the global data insights practice. Choiceform Founder and Chief Executive Officer Wester Xi said, "This year is the seventh year since our inception. Choiceform has it in its roadmap to build a world-class product with Chinese characteristics and to continue driving the development and growth of the Chinese CEM market." Choiceform Founder and Chief Executive Officer Wester Xi said, "This year is the seventh year since our inception. Choiceform has it in its roadmap to build a world-class product with Chinese characteristics and to continue driving the development and growth of the Chinese CEM market." About Choiceform Choiceform is China's leading Total Experience Management platform. It is the new growth engine for customer-centric enterprises. The company is dedicated to integrating multi-source data, discovering and predicting the real needs and preferences of every customer through cloud technologies, while delivering solutions that drive science-based decision-making across organizations.

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Momentum, ITSMA celebrate milestone wins and record success one year since acquisition

Momentum, ITSMA | July 12, 2022

One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins. July 1st marks one year since account-based marketing pioneers Momentum acquired Boston-based research, advisory, and training firm ITSMA, to deepen the group's specialism. Over the last 12 months, the consulting powerhouse has strengthened its service portfolio, expanded the team and invested in its learning and membership services for clients. "Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum. "Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum. "Our global team is now organised around three main drivers of revenue growth: shaping strategies, enabling sales & marketing teams and driving effective customer collaboration. This means we're able to help our customers accelerate their own revenue growth." The group continues to deepen its specialisms to help clients across their revenue growth journey with the addition of a number of marketing advisory services and integrated its research divisions to enable client sales and marketing teams, and enhance go-to-market strategies with deep competitor, market, and customer research. "We've listened to our community and invested considerable resources to analyze the global 2,000, Our services allow us to build best practices to share this knowledge with our customers, and drive incredible impact." Lyndon added. Momentum also recently announced the launch of the Growth Hub, a dynamic community of marketing professionals that builds on ITSMA's 25-year heritage and loyal membership community. The Growth Hub is designed to provide marketing professionals the tools and knowledge to make marketing the driving force behind their business's growth. The offering is also designed to enhance the personal and leadership skills of its members through events, peer-to-peer learning, certifications, and thought leadership. As a result of these developments, membership is at an all-time high, approaching 100 global organization members including Ricoh, Google, and Salesforce joining the ranks. "The success we've seen over the last year is a testament to the strength and expertise of our collective team," said Dave Munn, Chief Community Officer and President of ITSMA. Over 20 members of Momentum's consulting team recently completed the ITSMA ABM Certification – the same qualification it delivers to the market. In the coming months, Momentum is also investing in its learning and development offering to digitize learning pathways and expand its certification content. "We believe that there's a better way to do consultancy, and we are building it," Dave Munn, Chief Community Officer and President of ITSMA. "Our customized consulting and research services are focused on helping develop growth strategies, our learning programs are transforming organizations through best practices and experiential learning. And our Growth Hub membership together with our global events are enabling peer-driven communities of growth-focused executives to continually push each other to innovate and execute." Momentum has recently been awarded Flexa Top 100 status for the extraordinary level of flexibility adding to its Best Companies to Work for 2021 status.

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Crunchbase secures $50M to help customers build pipeline and grow revenue with its account-based prospecting platform

Crunchbase, Alignment Growth | July 21, 2022

Crunchbase, a prospecting platform powered by best-in-class proprietary data, today announced it has secured $50 million in connection with its Series D funding. Alignment Growth led the oversubscribed round, with participation by existing Crunchbase investors including OMERS Ventures, Mayfield Fund, and Emergence. Alex Iosilevich, Partner at Alignment Growth, will also join the Crunchbase board of directors. Crunchbase's account-based prospecting software enables prospectors—in sales, recruiting, business development, and finance—to find and engage with qualified accounts, while simultaneously creating awareness for companies that want to be discovered. Crunchbase attracts more than 75 million unique visitors annually and recently surpassed 60,000 paying customers with over half of the Fortune 500 and thousands of SMBs represented. "It's more important than ever for businesses to tap into account-based intelligence for their prospecting, whether they're selling, investing, or fundraising. With fast-changing market conditions, prospectors can't rely on spamming contact lists to hit quota. They need a targeted approach that starts with finding qualified accounts and ends with compelling outreach to the right decision-makers—that's exactly what our customers do on Crunchbase," said Jager McConnell, CEO of Crunchbase. "It's more important than ever for businesses to tap into account-based intelligence for their prospecting, whether they're selling, investing, or fundraising. With fast-changing market conditions, prospectors can't rely on spamming contact lists to hit quota. They need a targeted approach that starts with finding qualified accounts and ends with compelling outreach to the right decision-makers—that's exactly what our customers do on Crunchbase," said Jager McConnell, CEO of Crunchbase. The company accelerated its highly capital efficient product-led growth last year with the launch of a suite of all-new SaaS products. These drove a 5x year-over-year increase in new recurring revenue in Q1 2022, and total software ARR is on track to double by end of year. With this upward growth trend, efficient cash management and Series D funding, the company is on a path to profitability. Crunchbase's platform has evolved significantly since its last funding round. The company's software now offers features to guide prospectors throughout their workflow. Customers are reporting improvements in account identification, pipeline generation, email open rates and meeting booking volume. New product capabilities that power these results include: Account discovery: Find companies that meet your ideal customer profile with territory filters, AI-powered recommendations, similar company suggestions, CRM data in search, and 6 billion new data edits in the last year. Account qualification: Focus on growing companies that have buying power using new growth and contraction signals, layoffs and hiring filters, Chrome extension, and Salesforce integration. Account tracking: Stay up-to-date on changes at priority accounts with email alerts, saved searches and lists, as well as searchable user-generated notes and tags. Prospect engagement: Connect with the right leads at the right time directly on Crunchbase with newly added contact data, contact search, Outreach integration, Gmail integration, and auto-generated email templates. "The Crunchbase SaaS platform combines rich and proprietary company data with direct access to decision-makers within a single intuitive interface—at compelling price points—making it a powerful tool for driving ROI across a variety of use cases, from sales to recruiting and more. We expect that Crunchbase will continue to gain accelerated industry adoption and are excited to support the company's growth momentum alongside strong participation from the existing investor group," said Alex Iosilevich, Partner at Alignment Growth. Crunchbase plans to use funds from the Series D to accelerate product innovation and deepen relationships with dealmakers in sales, marketing, finance, recruiting, and executive leadership roles. Upcoming product improvements will include third-party integrations that embed Crunchbase more deeply in existing prospecting workflows, enhancements to actionable machine-learning powered recommendations, new data that delivers insights only available on Crunchbase, and reporting tools to quantify customers' ROI. Goldman Sachs & Co. LLC acted as exclusive financial adviser to Crunchbase in connection with the transaction. Crunchbase is actively hiring. Candidates can view the latest job openings at https://about.crunchbase.com/about-us/careers/. About Crunchbase Crunchbase is a prospecting platform powered by best-in-class proprietary data. It helps over 75 million dealmakers discover, qualify, track, and engage with the right opportunities so they can search less and close more. To learn more, visit about.crunchbase.com and follow Crunchbase on Twitter @crunchbase. About Alignment Growth Founded in 2021, Alignment Growth partners with category-leading companies in Consumer and Business Media, Entertainment, and Technology industry sectors. With its team's multi-decade track record of senior executive operating, strategy, and deal making experience at global Fortune 500 companies, Alignment Growth provides value-added capital solutions to help its portfolio companies achieve their growth ambitions. Additional details are available at alignmentgrowth.com.

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