Simple Secrets to Account-Based Marketing Magic

Greetje den Holder | April 15, 2016

Simple Secrets to Account-Based Marketing Magic
Account-based marketing (ABM) is not new, but its recent rise in popularity is capturing the attention of B2B marketers looking for innovative ways to increase marketing performance. It is not yet determined whether ABM is just another buzzword or the new way to go, but its benefits seem to be acknowledged by many B2B marketers and companies. In this blog, the concept and characteristics of account-based marketing will be explained, and the steps to get to ABM as well as its benefits will be listed. Finally, some characteristics of an ABM-ready company will be mentioned. Consequently, after reading this blog, you will know whether your company should move towards ABM and how.

Spotlight

With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level and the account level. For your ABM strategy, it is


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